Cheez-It® is back on the road, bringing its cheesy goodness to college football fans as they gear up for the Cheez-It Citrus Bowl! Known for its deliciously absurd snacks, Cheez-It is set to elevate game day traditions at college football tailgates with the launch of its first-ever Cheez Wheelz food truck. This custom mobile eatery is all set to satisfy taste buds with irresistible cheesy creations.
Cheez Wheelz will travel through two iconic towns in the Big 10 and SEC, igniting excitement in the lead-up to the Cheez-It Citrus Bowl. Fans can indulge in a delectable menu featuring reimagined tailgate classics infused with Cheez-It’s signature flavor. With a spirit of friendly competition in the air, fans can enjoy classic tailgate games and gear up with exclusive Cheez-It football merchandise, ensuring they’re “Feelin’ the Cheeziest” from kickoff to the final whistle.
“After the success of our Cheez-In Diner’s crave-worthy dishes, we knew we had to bring that experience to tailgates, where Cheez-It is already a fan favorite,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “Cheez-It celebrates our passionately devoted fans, and what better way to energize and satiate them as they prepare for the Cheez-It Citrus Bowl? We’re thrilled to offer our absurdly delicious, Cheez-It-infused tailgate creations during this college football season!”
Introducing the Game-Winning Cheez Wheelz Menu
Get ready to tantalize your taste buds with these exciting menu highlights:
- Smash Cheez-Burger: A nostalgic nod to a Cheez-In Diner classic, available with a home-team-inspired twist.
- Original Extra Cheez-Burger: Experience the Original Cheez-It cracker-infused smashburger, topped with cheesy pimento cheese on a buttery bun.
- Penn Steak Cheez-Burger: Savor the Original Cheez-It cracker-infused smashburger, topped with banana peppers, bell peppers, grilled onions, and Cheez-It cracker-infused nacho cheese sauce, all served on garlic Texas Toast (available November 2 in Happy Valley).
- Georgia Bark-B-Q Cheez-Burger: This Original Cheez-It cracker-infused smashburger, topped with Pepper Jack Mac and Cheez-It BBQ sauce, will make any bulldog drool (available November 16 in Athens).
- Chili Mac & Cheez-It Dog: The ultimate trick play! A beef hot dog topped with Original Cheez-It cracker-infused chili, Pepper Jack Mac, and crushed Pepper Jack Cheez-It crackers.
- Cheezy Pickle Dip: The MVP of dips! Buffalo Wing Cheez-It cracker-infused dill pickle dip topped with crushed cheesy crackers and pickle bits, served with Cheez-It Snap’d crackers for dipping.
Rolling into Tailgates Near You!
Cheez Wheelz officially kicks off its journey on Saturday, November 2, in Happy Valley, PA, bringing together Big 10 rivals. On Saturday, November 16, the food truck will head to Athens, GA, to delight SEC fans. Each location will serve the menu items while supplies last:
- November 2, 2024: Happy Valley, PA
- Outside Doggie’s Pub (108 S Pugh St)
- November 16, 2024: Athens, GA
- Outside Paloma Park (235 W Washington St)
If you can’t make it to the tailgate, don’t worry! There will be specialty Cheez-It concessions at The Cheez-It Citrus Bowl in Orlando, FL, offering fans one last chance to feel the cheesy spirit as they wrap up their football season in style. And for those wanting to enjoy cheesy goodness at home, recipes from the Cheez Wheelz menu are available at CheezIt.com.
As a leader in the college cracker market with over 29% share and impressive 280% year-over-year growth, Cheez-It is the go-to snack for college football fans. Visit the Cheez Wheelz food truck for a taste of these over-the-top, cheesy creations that will make your game day unforgettable. Don’t forget to follow @CheezIt on Instagram, Facebook, and TikTok for updates on each stop and to catch the latest drool-worthy experiences and cheesy menu items. Want it? Need it? Cheez-It® anytime!
