As the holiday season approaches and families prepare to gather around festive tables, Purdys Chocolatier is delivering a delicious message to Canadians: no matter how full you are after a hearty holiday meal, there’s always room for something sweet. The beloved Canadian chocolatier has launched a new TV campaign featuring a humorous and heartwarming commercial that celebrates the universal joy of indulging in a sweet treat during the holidays.
A Sweet Message for the Season
The new commercial spotlights three households celebrating the holidays in true Canadian fashion—complete with cozy sweaters, festive paper crowns, and tables brimming with traditional holiday fare. From turkey and mashed potatoes to hot pot, the scenes reflect the diversity of holiday traditions across Canada. As family members revel in the satisfaction of a hearty meal, a familiar feeling of fullness sets in—until a box of Purdys Hedgehogs makes its way to the table.
“It’s a feeling we can all relate to,” shares Julia Cho, Director of Marketing at Purdys Chocolatier. “The moment you see Purdys chocolate, something magical happens. There’s always room for something sweet, even after the most epic holiday meal!”
The commercial’s lighthearted yet relatable tone perfectly captures the irresistible allure of chocolate. The final scene features a matriarch at the head of the table taking her first bite of a Purdys Hedgehog, reminding viewers that no matter how stuffed they feel, dessert is always an exception.
Canadians Agree: Dessert Always Fits
To reinforce the campaign’s message, Purdys partnered with Leger, a leading market research firm, to conduct a survey on Canadians’ dessert habits during the holidays. The results confirm what many already know—over two-thirds of Canadians admit they always find room for “something sweet” at the end of a holiday meal.
“At Purdys Chocolatier, we believe the holidays are about savoring the simple moments that bring us together,” says Cho. “And there’s nothing like enjoying a box of Purdys chocolates with your loved ones to make those moments even sweeter.”
This sentiment is at the heart of the campaign, which celebrates the role chocolate plays in holiday traditions. Whether it’s passed around after dinner or given as a gift, Purdys chocolates bring a little extra joy to the season.
What’s on the Menu This Holiday Season?
Purdys’ 2024 holiday collection is brimming with both new creations and time-honored classics, all wrapped in festive packaging designed to delight. For those looking to bring a unique touch to their holiday gatherings, the chocolatier is offering several new options, including:
- White Himalayan Pink Salt Caramels: A delightful balance of creamy caramel and a hint of salt.
- Snowballs: Playful and sweet, these treats are as fun to look at as they are to eat.
- Orange Slices: A zesty, citrus-infused chocolate experience.
- Vegan Dark Chocolate Collection: Perfect for plant-based chocolate lovers.
- Nutty & Chewy Collection: A satisfying mix of textures and flavors.
For those who prefer to stick with classics, fan-favorite options include:
- Hedgehogs: A signature blend of creamy hazelnut gianduja in a whimsical shape.
- Festive Wreath Gift Box: A charming assortment of chocolates for sharing.
- Peppermint Bark: A holiday staple with the perfect blend of mint and chocolate.
These delectable options make Purdys an easy choice for holiday hosts and gift-givers alike. Whether you’re attending a festive dinner or seeking the perfect stocking stuffer, Purdys has something for everyone.
Bringing Sweet Moments to the Table
Purdys Chocolatier has long been a part of Canada’s holiday traditions, and this year’s campaign only deepens its connection with consumers. By blending humor, nostalgia, and an undeniable love for chocolate, the commercial resonates with audiences of all ages.
As families gather to celebrate the season, Purdys invites Canadians to share in the joy of sweet indulgence. After all, no holiday celebration is complete without a little something sweet—and there’s always room for Purdys.
To explore the full holiday collection or shop for your seasonal favorites, visit Purdys Chocolatier online or at your nearest location. Make this holiday season one to remember by sharing the gift of chocolate and savoring those special moments together.
