India’s leading dishwashing brand, Vim, has revolutionized floor cleaning with the introduction of its state-of-the-art Vim UltraPro Floor Cleaner. Launched by Hindustan Unilever Limited (HUL), this innovative product represents a major milestone in the floor cleaner segment, bringing together cutting-edge UltraPro Technology and the trusted expertise Vim has built over decades.
A Legacy of Innovation: From Dishwashing to Floor Cleaning
Known as India’s No. 1 dishwashing brand, Vim has consistently set benchmarks for superior cleaning products. With its latest venture into floor cleaning, the brand leverages its expertise to address everyday challenges faced by consumers, setting new standards in the industry.
The newly formulated Vim UltraPro Floor Cleaner combines advanced science with the best of nature. Its UltraPro Technology is specially designed to penetrate deep into stains and dirt, breaking them down at their core and dissolving even the toughest messes. This ensures an impeccably clean floor while delivering exceptional degreasing efficacy.
Whether it’s the sticky aftermath of sambhar spills, stubborn tea or coffee stains, or dried residue from cold drinks, the UltraPro formulation handles it all effortlessly. The result is a spotless floor and a refreshing ambiance, thanks to its premium, long-lasting fragrance that lingers for up to four hours.
The Science Behind UltraPro Technology
The journey toward this breakthrough began two years ago with an extensive consumer behavior study conducted by Vim. Recognizing the challenges people face in floor cleaning, the brand set out to craft a solution that addresses these pain points while elevating the cleaning experience.
Vim’s research revealed two primary concerns for consumers: the difficulty of removing tough stains and the desire for a pleasant, long-lasting fragrance post-cleaning. Drawing on these insights, HUL’s research and development (R&D) team meticulously crafted the UltraPro Technology. The formulation penetrates deeply into stains, dissolving them completely to ensure a 100% stain-free finish.
The advanced formula doesn’t stop at cleaning. It also offers a sensory experience with its unique range of exotic fragrances. Consumers can choose from three refreshing variants:
- Sparkling Lemon: For those who enjoy the zest of citrus freshness.
- French Lavender with Sage: A soothing blend reminiscent of luxurious spa environments.
- Refreshing Lemongrass with Salt: Ideal for a revitalizing, uplifting atmosphere.
More Than Just Cleaning: A Multi-Sensory Experience
Vim UltraPro Floor Cleaner isn’t just about spotless cleaning; it’s about transforming the act of cleaning into an experience that uplifts the senses. Each variant is infused with premium fragrances that elevate the ambiance of any home. These fragrances were carefully curated to ensure they linger for hours after use, providing consumers with a sense of freshness that lasts long after the cleaning is done.
With the Indian consumer increasingly seeking products that deliver on both functionality and sensory satisfaction, Vim UltraPro Floor Cleaner meets this demand by offering the perfect blend of efficiency and indulgence.
A Campaign to Celebrate Excellence: ‘Thodi Aur Party’
To mark the launch of this game-changing product, Vim has unveiled its latest campaign, titled ‘Thodi Aur Party’. The campaign highlights the superior cleaning performance and enchanting fragrance of Vim UltraPro Floor Cleaner. It captures the joy of spotless, fresh-smelling spaces and inspires consumers to embrace a higher standard of cleanliness.
Click here to watch the campaign and witness how Vim UltraPro Floor Cleaner is setting new benchmarks in the floor cleaning category.
As HUL continues to lead with innovation, the introduction of Vim UltraPro Floor Cleaner underscores the company’s commitment to improving everyday lives. By addressing consumer needs with products that combine cutting-edge technology and delightful experiences, Vim reaffirms its position as a trusted name in Indian households.
The UltraPro Floor Cleaner is now available across India, ensuring consumers nationwide can benefit from its unmatched cleaning prowess and exotic fragrances. Whether it’s tackling tough stains or creating a lasting impression with its spa-like aroma, Vim UltraPro Floor Cleaner delivers an elevated cleaning experience that’s simply unmatched.
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