The “Evolving Sports Drink Market in the U.S. through 2028: Market Essentials” report, published by Beverage Marketing, is now available on ResearchAndMarkets.com. This report offers a comprehensive analysis of the U.S. sports beverage market, focusing on the evolving dynamics and shifting brand shares as newer competitors aim to challenge the dominance of established leaders. It also provides an overview of the growing protein drink and meal replacement market.
The report covers various aspects of the sports drink sector, offering detailed sales data, growth trends, and market share insights by brand. It also includes a breakdown of sector performance based on flavor, regular versus diet variations, geography, distribution channels, and packaging. Additionally, it provides quarterly growth data, pricing information, consumer demographics, and advertising expenditure details.
The report also highlights the performance of the protein drink and meal replacement markets, offering data by brand, alongside historical, current, and projected sector performance. It includes key insights and forecasts from Beverage Marketing Corporation (BMC) for a comprehensive view of the market.
With projections from multiple perspectives, the report enables users to identify new opportunities, benchmark progress, and set future goals. Data is presented in Excel spreadsheets, accompanied by an executive summary that highlights key developments and a thorough analysis of leading sports beverage companies.
Key questions addressed in the report include:
- How many gallons of sports drinks were consumed in the U.S. in 2023 and the first nine months of 2024?
- How did packaging mix change in 2023?
- Which distribution channel showed the fastest growth in 2023, and which channels will gain share through 2028?
- What proportion of sports drinks are low-calorie?
- Is the protein drink segment growing, and by how much?
- What market share will sports powders and low-calorie sports beverages command by 2028?
- Which distribution channels will become more important by 2028?
The report provides a deep dive into the U.S. sports beverage market, including sales and volume statistics, historical and projected data, and a regional perspective highlighting variations in volume and growth patterns across different areas. It also covers sports drink company and brand sales volume data, including major players like PepsiCo (Gatorade and Gatorade Zero), Coca-Cola (Powerade, Powerade Zero, BodyArmor), Mas+ by Messi, Prime Hydration, Electrolit, G2, Kill Cliff, and private labels.
Additional insights include:
- Trends in regular vs. reduced-calorie sports drinks.
- A forecast of sports beverage sales by flavor through 2028.
- Sales by key on- and off-premise distribution channels, covering 100% of market volume.
- Volume and share data by package size, projected five years into the future.
- Advertising expenditure by leading companies and category spending by media type (including digital).
- Demographic profiles comparing consumers of key brands.
Finally, the report explores the protein drink and meal replacement markets, analyzing brands like Premier Protein, Core Power, Muscle Milk, Ensure, SlimFast, Atkins, Boost, Orgain, Glucerna, Protein2O, Trimino, and EAS. It also provides five-year projections for the overall sports drink market and its sub-segments.
