Hershey Unveils irresistibly Egg-citing and Delectable Spring Treats for Easter
Easter just got sweeter with The Hershey Company’s latest lineup of seasonal treats, designed to make every basket and Egg-citing hunt even more exciting. This year, Hershey introduces a delightful mix of innovative new products alongside some beloved classics, ensuring that everyone can enjoy a little sweetness this spring. From the return of favorite candies to fresh, fun offerings that add a seasonal twist, Hershey’s Easter treats are here to bring joy to all.
A Fresh Spin on Classic Favorites
Hershey has long been a staple in Easter celebrations, from filling baskets with candy to providing the perfect treat during Egg-citing hunts. This year, they’ve decided to add a seasonal twist to some of their most iconic products. “From egg hunts to filling baskets, or just a sweet treat for yourself, Hershey has been a long-cherished part of Easter celebrations,” said Keely Johnson, Senior Associate Manager of Easter Season at The Hershey Company. “Egg-citing This Easter, we’ve put a fresh spin on our iconic offerings, incorporating a seasonal twist that highlights the beloved traditions and flavors of the season.”
Treats for Every Bunny
Hershey’s new spring offerings are sure to satisfy every sweet tooth, with unique twists on fan-favorite products:
- Kit Kat® Bunnies – Kit Kat® returns this season with an adorable new shape: bunnies! These bite-sized treats combine the classic Kit Kat® crunch with layers of crispy wafers and smooth milk chocolate, offering an Easter twist that will hop right into your heart. Available for a limited time in snack-size portions, these bunnies are the perfect addition to your Easter basket.
- Reese’s Peanut Butter Cups with Spring Sprinkles – Egg-citing The iconic combination of Reese’s chocolate and peanut butter gets a spring makeover with the addition of colorful, seasonal-shaped sprinkles. From bunnies to chicks and eggs, these festive sprinkles add a fun surprise to your candy stash, making them ideal for the season’s egg hunts. Available in both Big Cups and miniatures, these treats are a perfect indulgence for any Reese’s fan, but only for a limited time.
- Reese’s Peanut Butter Carrots – Egg-citing This year, Reese’s is introducing an exciting new shape: the carrot! These individually wrapped carrot-shaped Reese’s cups offer the perfect ratio of chocolate and peanut butter, making them an ideal snack for filling Easter eggs or adding a festive touch to your candy dish. Available in snack size, these treats are the perfect way to enjoy Reese’s in a seasonal shape.
- Twizzlers Bunnies – For those who prefer a chewy treat, Hershey has introduced Twizzlers Bunnies. Shaped like adorable bunnies, these sweet and chewy licorice treats come in the classic cherry flavor, making them a perfect addition to Easter baskets, Egg-citing hunts, and seasonal candy dishes. Available for a limited time in a convenient 2.1oz bag, these Twizzlers will bring a touch of sweetness to your Easter celebrations.
Made for Gifting and Easter Baskets
In addition to the new and innovative products,Egg-citing Hershey has also introduced several items that are perfect for gifting or adding to Easter baskets:
- Reese’s Mini Cane – This Easter, Reese’s fans can look forward to the Reese’s Miniatures Cane, filled with miniature Reese’s cups that are sure to delight. Perfect for gifting or adding a special touch to your own Easter basket, the Reese’s Mini Cane is available in a 2.17oz size.
- Hershey’s Kisses Cane – Sharing the joy of Easter is easy with the Hershey’s Kisses Cane, filled with seasonally wrapped Hershey’s Kisses candies. A perfect gift for loved ones or for keeping the spirit of Easter alive, this cane is available in a 2.24oz size.
Returning Easter Favorites
For those who can’t get enough of their classic Hershey favorites, several seasonal treats are returning to shelves this year:
- Cadbury Royal Dark Eggs – A long-time Easter favorite, Cadbury Royal Dark Eggs are back in a big way! These Egg-citing feature a crunchy shell filled with rich, dark chocolate, making them a popular choice for Easter baskets. Available in new bag sizes of 16oz and 29.2oz, these eggs will continue to delight Cadbury fans throughout the spring season.
- Easter Assortment Bags – For those who want a little bit of everything, Hershey is offering Easter assortment bags that include a variety of beloved Hershey brands. This year, Jolly Rancher Minis make their debut in these bags, bringing even more excitement to Easter celebrations.
- Reese’s Eggs Assortment – Reese’s Eggs, a highly anticipated Easter treat, is now available in an assortment bag that includes both milk chocolate and white chocolate versions of Reese’s Egg-citing. Available in 18.6oz and 31.2oz sizes, these bags are perfect for sharing with family and friends.
- Seasonally Wrapped Jolly Rancher Gummies – Jolly Rancher Gummies are getting a festive makeover this season. These chewy and bold-flavored gummies are now available in limited-edition bags featuring designs such as eggs, bunnies, baskets, and flowers. Available in both Original and Very Berry flavors, these gummies are a colorful and fun addition to your Easter candy collection.
- Hershey-Ets Carrot – For a fun, candy-coated twist on the season, Hershey-Ets Carrot offers candy-coated milk chocolate candies inside a carrot-shaped package. Perfect for Easter baskets, this treat comes in a 2.2oz bag and is available for a limited time.
Hop to It!
Hershey’s complete lineup of Easter treats is available starting in January at retailers nationwide, so there’s plenty of time to stock up on your favorites. Whether you’re filling baskets, hosting an egg hunt, or simply treating yourself, Hershey’s Easter treats are here to add a little extra sweetness to your springtime celebrations.
With a combination of new products and classic favorites, The Hershey Company has once again proven that Easter is a time for delicious indulgence and creating lasting memories with loved ones. So hop on over to your local retailer and grab these egg-citing treats before they’re gone!
