TRUBAR Reaches New Heights with Seed Oil-Free Certification,TRUBAR™, a trailblazer in the clean-label, plant-based protein bar market, has reached a significant milestone by achieving Seed Oil Free Certification for its entire product line. This certification marks an important step in TRUBAR’s ongoing mission to offer healthier, better-for-you snacks that align with the demands of health-conscious consumers. The Seed Oil Free Certification, granted by the Seed Oil Free Alliance, was awarded after rigorous third-party testing and reformulation of all TRUBAR™ products to ensure they meet the stringent standards required.
Addressing Consumer Demand for Transparency and Clean Ingredients
The decision to pursue Seed Oil Free Certification was driven by growing consumer awareness and concern over seed oils, which are increasingly scrutinized for their potential health implications.
As Jonathan Rubin, CEO of the Seed Oil Free Alliance, explained, “Consumers are paying closer attention to ingredient labels and seeking products that align with their health priorities. By achieving this certification, TRUBAR™ is not only addressing these concerns but also setting a new standard for the packaged food industry.”
This achievement reinforces TRUBAR’s reputation as a leader in the clean-label movement. The company’s commitment to delivering high-quality, transparent, and health-focused products has been a cornerstone of its brand since its inception. Each TRUBAR™ protein bar is vegan, gluten-free, and free from dairy, soy, sugar alcohols, and now seed oils, ensuring that customers can trust the ingredients in every bite.
A Visionary Approach to Health-Conscious Snacking
Under the leadership of founder and CEO Erica Groussman, TRUBAR™ has consistently pushed the boundaries of what’s possible in the protein bar category. “Our customers expect the very best, and achieving Seed Oil Free Certification underscores our promise to deliver on that expectation,” said Groussman. “We are proud to bring this level of transparency and integrity to the market, offering consumers healthier choices without compromising on taste or quality.”
This milestone represents more than just a certification; it’s a commitment to innovation and a response to a growing movement among consumers who demand products free from unnecessary and potentially harmful additives. By eliminating seed oils, TRUBAR™ has taken a proactive stance in addressing health concerns and ensuring that its products remain at the forefront of clean-label trends.
National Expansion and Retail Presence
TRUBAR™’s success is evident not only in its certifications but also in its widespread availability. With a presence in more than 15,000 retail locations across North America, the brand continues to expand its reach. Major retailers, including Whole Foods, Costco, Walmart, GNC, and CVS Pharmacy, stock TRUBAR™ products, making them easily accessible to a broad audience. Additionally, TRUBAR™’s products are available online through Amazon, further enhancing their availability.
This growing distribution network reflects the increasing demand for TRUBAR™’s clean-label protein bars. As more consumers seek out healthier snack options, TRUBAR™ is well-positioned to meet these needs with its innovative and high-quality offerings.
A Delicious and Clean Product Lineup
TRUBAR™’s product lineup showcases a variety of indulgent flavors inspired by classic desserts, each crafted with clean, wholesome ingredients. These flavors include:
- Saltylicious Almond Love: A perfect blend of salty and sweet with a nutty almond base.
- Oh Oh Cookie Dough: A nostalgic cookie dough flavor with a rich and satisfying taste.
- Smother Fudger Peanut Butter: Decadent peanut butter paired with a fudgy twist.
- Daydreaming About Donuts: A light, sweet treat reminiscent of your favorite bakery.
- Get in My Belly, PB and Jelly: A playful take on the classic peanut butter and jelly sandwich.
- It’s Mint to Be Chip: A refreshing mint flavor combined with chocolate chips.
- Whipped for Key Lime: A zesty and creamy key lime-inspired snack.
- Whole Lotta Macchiato: A bold coffee flavor perfect for on-the-go energy.
Each bar is designed to deliver a rich, satisfying taste while adhering to modern health-conscious values. By focusing on clean ingredients and innovative flavors, TRUBAR™ continues to redefine what it means to snack healthily.
The Impact of Seed Oil Free Certification
The Seed Oil Free Certification represents more than just a technical achievement; it’s a testament to TRUBAR™’s dedication to consumer health and well-being. Seed oils, often found in processed foods, have come under scrutiny for their potential links to inflammation and other health concerns. By removing these oils from its products, TRUBAR™ not only addresses these concerns but also sets a new benchmark for the industry.
Jonathan Rubin highlighted the broader implications of this achievement, stating, “TRUBAR™’s success in obtaining Seed Oil Free Certification is a significant step forward for the packaged food industry. It demonstrates that it is possible to create delicious, convenient snacks without compromising on health or ingredient integrity.”
