HEINZ and Hitmaker Mustard Unite for a Sizzling Collaboration
HEINZ For those in the know, there are only two legendary mustards that reign supreme—and last night, during the biggest event in the music industry, these two icons finally came together.and Grammy Award-winning producer Mustard officially launched their highly anticipated Mustard x Mustard collaboration. This groundbreaking partnership promises a year filled with exciting surprises, including the debut of an all-new, limited-edition product, uniquely crafted and mixed by Mustard himself.
In an unprecedented move, Mustard has been named the new Chief Mustard Officer, marking a significant milestone for both the artist and the brand. This collaboration signifies the first time has co-created a new sauce in the United States, and it will be the brand’s first new mustard offering in nearly a decade.
Mustard, whose real name is Dijon—a fitting nod to his namesake condiment—has left an indelible mark on modern hip-hop and R&B, shaping the sound and culture of the genres. His viral “MUSTAAAAAAAAAARRRD” soundbite has become synonymous with his work, and his influence extends beyond the music industry. Mustard’s deep-rooted love for is no secret, famously showcased through his signature, diamond-encrusted HEINZ Mustard chain. This shared passion for mustard, symbolized by the mustard seed, has been the foundation of this unique partnership, bridging the worlds of music, culture, and culinary innovation.
This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard shared. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using since I was a kid, so partnering with them is something I’ve always wanted to do.
Beyond the new product, Mustard’s role as Chief Mustard Officer sees him deeply involved in every aspect of the collaboration. From remixing exclusive recipes to hosting events throughout 2025, Mustard’s influence will be felt far and wide. The collaboration officially launched with a captivating short film featuring Mustard’s iconic soundbite. In a creative twist, a classic Ketchup advertisement seamlessly transitioned into a teaser for the partnership, highlighting Mustard’s new limited-edition flavor and inviting fans to “taste the remix.”
“Much like HEINZ, Mustard is someone who goes all in when he creates something to put out into the world,” said Todd Kaplan, North American Chief Marketing Officer for Kraft . “He has been a fan of the brand for years, so it was only a matter of time before Mustard met his perfect match with . It’s been great to collaborate with him on so many levels, as this partnership will manifest in an amazing new sauce remix that we know our collective fans will love. He has brought the same energy and commitment he pours into all of his music to this partnership, and we can’t wait for all the surprises in store for the year ahead!”
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (Nasdaq: KHC) is undergoing a transformative journey, inspired by its Purpose: Let’s Make Life Delicious. At the heart of the company’s mission are its consumers, driving every decision and innovation. With net sales reaching approximately $27 billion in 2023, Kraft is dedicated to expanding its portfolio of iconic and emerging food and beverage brands on a global scale.
Leveraging its scale and agility, Kraft aims to unlock the full potential of its diverse product offerings, spanning eight consumer-driven platforms. As global citizens, the company is committed to making a sustainable and ethical impact, ensuring responsible practices that contribute to feeding the world in healthy, conscientious ways. To learn more about Kraft Heinz’s ongoing journey and initiatives,
