Coffee Crown DunKings Return – Dunkin’ & Ben Affleck Defend the Throne
In 2024, Dunkin’ and Ben Affleck took the world by storm with the introduction of The DunKings, an eccentric and hilarious fictional band that captured the hearts of coffee lovers and pop culture enthusiasts alike. But that was only the beginning. After shaking up the scene last year, the competition is heating up, and new challengers are stepping up to dethrone them. Dunkin’s latest multi-part campaign builds toward the highly anticipated debut of “DunKings 2: The Movie,” an epic new short film that chronicles the band’s return as they defend their title in a dramatic, high-stakes coffee battle.
This new chapter is a continuation of Dunkin’s successful partnership with Artists Equity, the production company founded by Ben Affleck and Matt Damon. With this collaboration, the Dunkin’ Cinematic Universe continues to expand—delivering bigger laughs, bolder storytelling, and even more over-the-top entertainment.
The Evolution of the Dunkin’ Cinematic Universe
The Dunkin’ Cinematic Universe first took shape in 2023 when Ben Affleck, a well-documented Dunkin’ enthusiast, decided to take his fandom to a new level. He worked a real Dunkin’ drive-thru in an advertisement aired during the pro football championship, marking the brand’s first-ever appearance in the event’s legendary ad lineup.
From there, things escalated quickly. In 2024, Affleck set his sights on pop stardom, forming The DunKings in a now-iconic big-game moment that left fans talking for weeks. The buzz surrounding the campaign was undeniable, and Dunkin’ knew that they had tapped into something special. Now, with the latest and most ambitious installment unfolding, one thing is clear: Dunkin’ fans wanted more, and the brand is more than happy to deliver.
The DunKings Return – A Bigger, Funnier, and More Unexpected Sequel
“Everyone wants to be a DunKing!” exclaimed Jill McVicar Nelson, Chief Marketing Officer at Dunkin’. “After witnessing the incredible response to Ben and the DunKings last year, we decided to build an entire coffee and breakfast universe to extend the fun. Dunkin’ is for everyone, and this latest chapter is even bigger, funnier, and packed with surprises.”
Dunkin’s identity has always been rooted in providing great coffee fast, plain and simple. The brand has built its reputation on delivering high-quality drinks and all-day breakfast options quickly and efficiently. But while Dunkin’ takes its coffee and food seriously, it has never taken itself too seriously. This campaign fully embraces that playful, self-aware energy, proving once again that Dunkin’ is here to entertain as much as it is to caffeinate.
DunKings 2: The Movie – A Coffee Battle Like No Other
The viral success of The DunKings in 2024 sparked a movement, and now, everyone wants a piece of the action. Enter Java Jam, an over-the-top, comic convention-style battleground where rival coffee brand bands battle it out for the ultimate prize: the coveted coffee cup trophy. With fresh competitors eager to claim the throne, Ben must rally a new team to defend the DunKings’ legacy. But can they rise to the challenge?
A Star-Studded DunKings 2.0 Roster
Ben Affleck returns to lead the charge, clad in an eye-catching, custom Juicy Couture® DunKings tracksuit. This time, he enlists the help of some serious Bostonian firepower.
First up is Casey Affleck, the Oscar-winning actor and Ben’s real-life younger brother. Though initially reluctant, he is eventually convinced to join the fun. Next in line is a man who knows all about winning—eight-time pro football champion Bill Belichick. Having spent 24 seasons cementing his status as a New England Patriots legend, Belichick adds a layer of undeniable prestige to the squad.
But that’s not all. Ben teases one final, game-changing addition: Oscar-nominated actor Jeremy Strong. Known for his method acting and deep commitment to roles, Strong brings his signature intensity to the DunKings. Behind the scenes, he fully immerses himself in the role—literally—by submerging himself in Dunkin’ coffee grounds to “listen to the beans.”
“Dunkin’ is Boston. Boston is Paul Revere,” he proclaims, reaching a bizarre but brilliant epiphany. Determined to lead The DunKings to victory, Strong fully embodies the spirit of Paul Revere, believing that channeling the revolutionary icon is the key to securing the title at Java Jam.
Facing the Competition
With their squad assembled, The DunKings prepare to face off against their biggest challengers yet: The Drip Squad, led by comedian and actor Druski, The Burger Chain Gang, and The Barista Buds. A flurry of comedic banter and playful jabs ensues as the bands gear up for battle. Just as tensions reach their peak, Jeremy Strong makes his grand entrance as Paul Revere, complete with fife and drum backup, historical jabs, and a dramatic Dunkin’-themed proclamation: “America Runneth on Dunkin’!”
His theatrical display sparks a unifying moment. The feuding bands drop their rivalries and instead come together to share coffee and breakfast sandwiches, proving that, at the end of the day, “Dunkin’ is for all of you’s.” The DunKings $6 Meal Deal becomes the ultimate symbol of camaraderie.
As the dust settles, Ben and Casey engage in a lighthearted debate about who originally started the DunKings movement. That’s when a surprise guest appears—New Kids on the Block legend Donnie Wahlberg. With a knowing smile, he quips, “I started it,” before taking a bite of his breakfast sandwich, officially cementing his place in the Dunkin’ Cinematic Universe.
The DunKings $6 Meal Deal and $3 Shakin’ Espresso Offer
For a limited time, fans can eat like a DunKing or DunQueen with The DunKings $6 Meal Deal. Packaged in a special edition, band-inspired box, the meal includes a hearty Sausage, Egg and Cheese Sandwich, crispy Hash Browns, and a medium Hot (14 oz.) or Iced Coffee (24 oz.).
Additionally, Dunkin’ is introducing a new $3 Medium Shakin’ Espresso offer after 12 p.m. Perfect for those who need an afternoon boost, this deal ensures that not all battles have to be won before noon.
DunKings Merch Drop – Gear Up Like a True Fan
For those who missed out on the first Juicy Couture® x Dunkin’ tracksuit release, there’s good news—a new DunKings Merch Collection is here. Available starting Monday, Feb. 10 at 9 a.m. ET on DunkinGear.com, the collection features:
- DunKings and DunQueens Premium Lined Pullover Jacket: $100
- DunKings and DunQueens Crew Necks: $45
- DunKings and DunQueens Joggers: $40
- DunKings and DunQueens Snapbacks: $25
- DunKings Socks: $16
Additional in-store merchandise includes:
- DunKings and DunQueens Tumblers ($16.99)
- Straw Toppers ($6.99)
- Reusable Cup Pack ($12.99)
- Koozies ($6.99)
Dunkin’ Rewards members will get exclusive early access to these items via the mobile app the night of the big game.
Join the Fun – DunKings and DunQueens Unite!
With a star-studded lineup, hilarious storytelling, and exciting new deals, “DunKings 2: The Movie” is shaping up to be an unforgettable sequel. Whether you’re grabbing a meal deal, sipping on a Shakin’ Espresso, or rocking the latest merch, one thing is certain: The DunKings are back, and they’re here to stay.
So suit up, fuel up, and celebrate the return of Dunkin’s most legendary band yet!
