ROAR® Organic, the rapidly expanding beverage brand that is redefining hydration, is making a bold statement with the launch of its latest flavor innovation: Dragon Fruit Punch. This exciting new addition to ROAR® Organic’s ready-to-drink lineup is designed to elevate the hydration experience with a vibrant, tropical twist. But that’s not the only big news—ROAR® Organic is also strengthening its commitment to sustainability through an impactful partnership with Plastic Bank, further aligning the brand with global efforts to reduce plastic waste and drive environmental change.
Introducing ROAR® Organic Dragon Fruit Punch: A Hydration Revolution
ROAR® Organic is known for crafting beverages that deliver both superior hydration and delicious taste, and Dragon Fruit Punch is no exception. Bursting with bold, exotic flavors, this new addition is designed to provide a refreshing and revitalizing drinking experience with just 20 calories and 2 grams of sugar per 18-ounce bottle. It follows ROAR® Organic’s signature formulation, featuring an organic coconut water base, essential electrolytes, and a powerhouse of vitamins, including vitamin C and B-complex vitamins B5, B6, and B12, as well as antioxidants to support overall health.
“Dragon Fruit Punch isn’t just a new flavor—it’s a whole new experience that encourages you to Drink Out Loud and make every sip count,” said Sofia Hexsel, Vice President of Marketing at ROAR® Organic. “We wanted to introduce something fresh, vibrant, and bold to kick off the year, and this flavor, along with its eye-catching packaging, delivers just that. It’s the perfect balance of functional hydration and tropical refreshment, and we know our fans are going to love it.”
ROAR® Organic has built a reputation for offering beverages that are not only great-tasting but also functional. The brand’s commitment to clean ingredients ensures that its hydration drinks contain no artificial preservatives, colors, or sweeteners. The addition of Dragon Fruit Punch to its lineup expands its appeal to consumers looking for a flavorful, health-conscious hydration solution.
A Commitment to Sustainability: ROAR® Organic Partners with Plastic Bank
While the debut of Dragon Fruit Punch is a major milestone for the brand, ROAR® Organic is making headlines for another important reason: its partnership with Plastic Bank. This collaboration is a testament to the brand’s mission to create a meaningful impact on the planet while continuing to deliver high-quality beverages.
Plastic Bank is an organization dedicated to stopping ocean-bound plastic waste while simultaneously addressing poverty in communities that are most affected by environmental degradation. Through this partnership, ROAR® Organic has pledged to remove one plastic bottle from the environment for every bottle sold, reinforcing its commitment to sustainability and corporate social responsibility.
To date, this initiative has resulted in the removal of 4.8 million plastic bottles from entering the ocean, preventing 96,000 kg of plastic waste, and positively affecting more than 33 communities worldwide. The partnership with Plastic Bank enables local communities to collect plastic waste and exchange it for currency, goods, or services, providing economic opportunities while helping to clean up the planet.
“At ROAR® Organic, we believe in making a difference—not just through the products we create but also through the impact we generate,” added Hexsel. “Partnering with Plastic Bank is an exciting way for us to continue that mission. We want to make it easy for consumers to hydrate while also contributing to a cause that truly matters.”
David Katz, CEO of Plastic Bank, also expressed his enthusiasm for the partnership, stating, “True impact happens when brands unite with a shared purpose. We are proud to collaborate with a company as dedicated to change as ROAR® Organic. Together, we are preventing millions of plastic bottles from polluting our oceans and landfills. This isn’t just a partnership; it’s a movement that proves businesses can be a force for lasting good.”
Expanding Reach: ROAR® Organic at Natural Products Expo West
In addition to the launch of Dragon Fruit Punch and the expansion of its sustainability efforts, ROAR® Organic is set to showcase its latest innovations at Natural Products Expo West, one of the largest trade shows in the natural and organic industry. Taking place from March 5 to 7 at the Anaheim Convention Center in Anaheim, California, the event will provide an opportunity for industry professionals and consumers to get a first taste of Dragon Fruit Punch and learn more about the brand’s sustainability initiatives.
Attendees are invited to visit ROAR® Organic at Booth #5464 in Hall E, where they can sample the new flavor and engage with brand representatives to gain insights into the company’s vision for the future of hydration and sustainability.
For those looking to attend the trade show, more information can be found . Additional details about ROAR® Organic and its products are available
The Evolution of Functional Hydration
ROAR® Organic’s expansion into innovative flavors like Dragon Fruit Punch is part of a larger trend in the beverage industry, where consumers are increasingly seeking drinks that offer both taste and functional benefits. The rise of health-conscious consumers has fueled the demand for beverages that provide hydration, essential nutrients, and natural ingredients without excessive calories or sugar.
ROAR® Organic has successfully positioned itself at the forefront of this movement by delivering products that cater to this evolving market. With a focus on organic ingredients, hydration-supporting electrolytes, and a balance of vitamins and antioxidants, ROAR® Organic continues to set itself apart as a leader in the functional beverage space.
Why Dragon Fruit Punch Stands Out
Dragon fruit, the key flavor in this new launch, has been gaining popularity due to its unique taste and impressive health benefits. Rich in antioxidants, fiber, and essential vitamins, dragon fruit is often associated with supporting digestion, boosting immunity, and promoting overall well-being. By incorporating this superfruit into its new beverage, ROAR® Organic is tapping into consumer demand for exotic and nutrient-dense flavors.
The packaging for Dragon Fruit Punch also reflects its bold and vibrant identity. The eye-catching design showcases a burst of bright colors that represent the tropical and energetic nature of the drink. This aligns with ROAR® Organic’s brand philosophy of “Living Out Loud,” encouraging consumers to embrace an active and health-focused lifestyle.
