Cizzle Brands Hydration Beverage Corporation (Cboe Canada: CZZL) (OTC: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”) is pleased to announce a significant expansion of CWENCH Hydration™, as the beverage is now being carried by the Canco Petroleum chain of gas stations across Canada. With 138 locations primarily situated in British Columbia and Alberta, Canco Petroleum is a well-known independent fuel retail brand that has been serving Canadian customers since its launch in 2017. The company was established as an alternative to big-box fuel retailers, providing customers with a high-quality, community-focused service experience. In addition to fuel, Canco offers a broad selection of everyday food, beverage, and retail items through its One Stop convenience banner.
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This new partnership ensures that all four of CWENCH Hydration™’s main ready-to-drink (“RTD”) flavours—Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush—are readily available in Canco’s storefronts. Furthermore, select Canco locations are also carrying Tropical Flow, a newly introduced limited-edition flavour. This exclusive variant was developed in collaboration with Canadian youth hockey influencer Coach Chippy, adding a unique and highly sought-after product to the CWENCH Hydration™ lineup.
The introduction of CWENCH Hydration™ into Canco Petroleum’s retail locations is part of a larger strategic effort by Cizzle Brands to expand its footprint in the Canadian Hydration Beverage market. This announcement follows the recent launch of CWENCH Hydration™ at MacEwan’s, a 54-location gas station chain operating in Ontario and Quebec. By continuing to secure placements in high-traffic locations such as gas stations and convenience stores, Cizzle Brands is ensuring that its beverages are easily accessible to consumers across the country.
In addition to its presence in gas stations, Cizzle Brands has also successfully placed CWENCH Hydration™ into major Canadian grocery chains, including Fortinos and Metro. These efforts demonstrate the company’s commitment to reaching a broad and diverse consumer base, ensuring that CWENCH Hydration™ is available in both everyday shopping destinations and on-the-go convenience locations.
Cizzle Brands Founder, Chairman, and Chief Executive Officer, John Celenza, expressed his enthusiasm for this expansion, stating, “As awareness of CWENCH Hydration™ continues to grow across the country, so does demand at the retail level. We are therefore proud to be adding CWENCH Hydration™ to the refrigerators of Canco, who has a strong presence in Western Canada along with multiple other provinces. The full range of CWENCH flavours will be sold in all 138 Canco locations across Canada, and this footprint is an important part of our playbook as we continue commercializing the product throughout North America. We are excited to be working with Canco, who we believe will be a valuable partner for CWENCH Hydration™ and our long-term growth plan for the Company. Their strong presence in Western Canada is an important part of our playbook as we commercialize the product across the country.”
CWENCH Hydration™ has rapidly gained popularity among consumers due to its bold flavours, refreshing taste, and functional hydration benefits. As a premium hydration beverage, CWENCH Hydration™ is formulated with essential electrolytes to support optimal hydration, making it an excellent choice for active individuals, athletes, and anyone seeking a refreshing and replenishing drink. The vibrant packaging and enticing flavour profiles have further contributed to the brand’s growing appeal, positioning it as a go-to hydration choice in an increasingly competitive beverage market.
Hydration Beverage Canco Petroleum Now Offers Cizzle Brands’ CWENCH Hydration Beverage at All Gas Stations Across Canada
Canco Petroleum, known for its commitment to quality and community-oriented service, aligns well with Cizzle Brands’ mission to bring high-quality hydration products to consumers across Canada. The partnership between Cizzle Brands and Canco Petroleum represents a strategic collaboration that benefits both companies, as well as Canadian consumers who are looking for innovative and high-quality beverage options while fueling up their vehicles or shopping at their local convenience store.
As Cizzle Brands continues to expand CWENCH Hydration™’s presence in Canada, the company is also looking ahead to further growth opportunities. The North American Hydration Beverage market is highly dynamic, and securing strong retail partnerships is a key component of long-term success. By leveraging its growing distribution network, Cizzle Brands is well-positioned to compete with established beverage brands and carve out a substantial market share in the hydration category.
The addition of CWENCH Hydration™ to Canco Petroleum’s retail offering also reflects broader consumer trends in the beverage industry. Consumers today are increasingly seeking beverages that offer functional benefits, such as hydration, electrolyte replenishment, and bold, enjoyable flavours. With its strong formulation and diverse flavour portfolio, CWENCH Hydration™ is well-equipped to meet these evolving consumer preferences. The brand’s presence in a respected and well-established retailer like Canco Petroleum further solidifies its reputation as a trusted hydration choice.
Moving forward, Cizzle Brands plans to continue expanding CWENCH Hydration™’s availability across additional retail channels, including grocery stores, convenience stores, and more fuel retail locations. The company is committed to making CWENCH Hydration™ accessible to consumers across the country, whether they are shopping for groceries, refueling their vehicles, or looking for a convenient hydration option during their daily routine.
Cizzle Brands’ strategic focus on expanding CWENCH Hydration™’s retail distribution underscores the company’s long-term vision for growth and market penetration. By forming strong partnerships with reputable retailers like Canco Petroleum, Cizzle Brands is ensuring that its products reach a wide audience while maintaining a strong brand presence in key Canadian markets.
The collaboration between Cizzle Brands and Canco Petroleum marks another milestone in CWENCH Hydration™’s journey to becoming a household name in the Canadian beverage industry. As demand for premium hydration products continues to rise, CWENCH Hydration™ is well-positioned to capture the interest of consumers nationwide. Through strategic retail partnerships and a commitment to quality, Cizzle Brands is paving the way for CWENCH Hydration™ to become a leading player in the hydration beverage category.
With this latest expansion into Canco Petroleum locations, CWENCH Hydration™ is poised for continued success and growth. Consumers across Canada can now conveniently find their favourite CWENCH Hydration™ flavours at Canco’s 138 gas station locations, further solidifying the brand’s presence in the market and reinforcing its reputation as a premium hydration choice for Canadians.
