Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has officially announced the nationwide availability of Weber grilling products in nearly 2,300 store locations. This expansion follows the initial introduction of Weber products at select Tractor Supply stores last spring, when the retailer began offering a limited selection in 500 locations and an expanded assortment online. Now, customers across the country will have in-person access to some of the most trusted and high-performance grills in the industry.
Weber, a globally recognized leader in grilling technology and innovation, has been a household name for decades. Known for its high-quality construction, superior performance, and a commitment to enhancing the outdoor cooking experience, Weber has earned a loyal following among barbecue enthusiasts. By bringing Weber products to all of its retail locations, Tractor Supply aims to solidify its status as a go-to destination for grilling, offering customers convenient access to premium equipment and accessories for their outdoor cooking needs.
A Commitment to the Grilling Experience
“Grilling brings people together, creating memorable moments around a simple meal enjoyed outdoors. It’s an important part of Life Out Here, and that’s why we remain committed to continually expanding our role as a grilling destination,” said Seth Estep, Chief Merchandising Officer at Tractor Supply. “When we first added Weber products to our grilling lineup, we were overwhelmed by the positive feedback from our customers. To continue meeting their needs, we are thrilled to now offer them the opportunity to explore Weber items in person at their local Tractor Supply store. This allows them to make confident purchasing decisions and ensures they are ready to enjoy a superior grilling experience.”
Tractor Supply’s dedication to outdoor living extends beyond just grilling equipment. The retailer is known for offering a diverse range of products that support a rural and outdoor lifestyle, from farming and gardening supplies to outdoor recreation and pet care. With the introduction of Weber grills nationwide, Tractor Supply is reinforcing its commitment to enhancing customers’ outdoor cooking and entertainment experiences.
A Variety of Weber Products Now Available
Among the Weber products now in stock at Tractor Supply locations, customers can find the legendary Weber Original Kettle Charcoal Grill. Originally invented by Weber’s founder, this classic design has been a favorite among grilling enthusiasts worldwide. Its simple yet effective design provides excellent heat control, making it a versatile choice for everything from slow-smoked meats to high-heat searing.
Additionally, many stores will now offer the Weber Spirit E-210 Gas Grill, a two-burner model that belongs to the Spirit Gas Grill lineup. This series boasts innovative performance enhancements and a sleek, modern design that complements any outdoor space. For customers seeking even more grilling power, select locations and the Tractor Supply website will feature the Weber Genesis E-315, a three-burner gas grill with a durable porcelain-enameled finish, designed to deliver exceptional performance and durability.
Beyond traditional grills, Tractor Supply is also introducing the Weber 28-inch Griddle, ideal for cooking a variety of foods such as breakfast favorites, stir-fry dishes, and smash burgers. For those who love the convenience of portable grilling, the Smokey Joe Portable Charcoal Grill is another fantastic option available in-store and online, perfect for tailgating, camping, and picnics.
Weber BBQ Days: A Live Demonstration Event
To celebrate the nationwide launch of Weber products, Tractor Supply will host Weber BBQ Days at 50 of its locations across the United States. Scheduled for April 26, this event will provide customers with a firsthand opportunity to see Weber grills in action. From 10 a.m. to 4 p.m., Weber representatives will be on-site grilling up delicious samples, showcasing the capabilities of different grill models, and offering expert advice on techniques, fuel choices, and grilling accessories.
Weber BBQ Days will take place as part of Tractor Supply’s Demo Days, an annual “try before you buy” event. In addition to the grilling demonstrations, customers visiting participating stores will be able to test ride a variety of outdoor power equipment, such as mowers, leaf blowers, and trimmers. This hands-on experience allows customers to make informed decisions about their purchases, ensuring they select the right equipment for their needs.
Comprehensive Selection of Weber Accessories
Alongside its expanded lineup of grills, Tractor Supply is also offering a broad range of Weber premium grilling accessories. These include high-quality grilling fuel, lighter cubes for easy ignition, durable grilling tools, protective grill covers, and more. Whether customers are looking to upgrade their grilling experience with specialized accessories or simply need replacement parts, Tractor Supply provides a one-stop shopping experience for all things grilling.
For those who prefer different fuel options, natural gas and liquid propane Weber gas grills will be available both in-store and online. Additionally, the retailer will stock pellet grills, charcoal grills, and portable cookers, ensuring a diverse selection to meet the needs of every grilling enthusiast. Customers can browse the full assortment on TractorSupply.com, where they can take advantage of online shopping convenience and shipping options.
Strengthening the Outdoor Cooking Community
The expansion of Weber products at Tractor Supply is more than just a business move—it’s a testament to the growing passion for outdoor cooking among rural and suburban communities alike. By providing access to high-quality grills and hosting engaging events like Weber BBQ Days, Tractor Supply is fostering a community of grilling enthusiasts who can share their love for cooking outdoors.
As more families and individuals embrace outdoor living, grilling has become an essential part of backyard gatherings, weekend cookouts, and holiday celebrations. Tractor Supply’s initiative to make Weber products widely available ensures that customers have the best tools to create memorable moments around the grill.
