
Ketone Labs, a recognized leader in beta-hydroxybutyrate (BHB) innovation, has officially announced its strategic partnership with Blue Pacific Flavors, a globally respected authority in natural flavor solutions. This collaboration is set to revolutionize the functional beverage industry by introducing goBHB-powered non-stimulant energy drinks and nutritional products. These cutting-edge beverages are formulated to provide clean, sustained energy without the use of caffeine or taurine, setting a new standard in functional nutrition.
A Revolutionary Approach to Functional Beverages
The primary objective of this partnership is to develop and introduce next-generation functional beverages that offer holistic health benefits. By combining Ketone Labs’ patented goBHB technology with Blue Pacific Flavors’ extensive expertise in flavor science and beverage formulation, the two companies aim to deliver superior products designed to enhance metabolic health, cognitive function, and sustained energy levels.
Unlike conventional energy drinks that rely on stimulants such as caffeine, taurine, or artificial additives, these goBHB-powered beverages provide an alternative energy source that supports:
- Brain Health – goBHB is known for fueling cognitive function and enhancing mental clarity and focus, making it an excellent choice for individuals seeking sustained cognitive performance throughout the day.
- Gut Health – The beverages are formulated to align with microbiome-supportive ingredients, ensuring digestive well-being while delivering energy benefits.
- Metabolic Energy – goBHB provides a rapid and efficient fuel source that helps improve endurance and physical performance, making it ideal for athletes, biohackers, and active individuals looking for sustained energy.
The Science Behind goBHB and Its Benefits
Beta-hydroxybutyrate (BHB) is a naturally occurring ketone body that serves as an efficient alternative fuel source for the brain and muscles. Traditional energy sources, such as glucose, often cause energy fluctuations and crashes, while ketones like BHB provide a steady and sustained release of energy without the undesirable side effects of stimulants.
The benefits of goBHB include:
- Sustained Energy & Endurance – Unlike traditional sugar-based energy sources, goBHB delivers a consistent energy supply that helps improve endurance, making it particularly beneficial for athletes, fitness enthusiasts, and those following ketogenic or low-carb diets.
- Cognitive & Mental Performance – Since the brain can efficiently utilize ketones as a primary energy source, goBHB supports cognitive clarity, focus, and improved mental performance.
- Weight & Metabolic Management – goBHB helps individuals maintain ketosis without requiring strict dietary restrictions, making it a valuable tool for those pursuing metabolic health and weight management.
Blue Pacific Flavors: Redefining Taste and Innovation in Functional Beverages
Blue Pacific Flavors has built a stellar reputation over the past 32 years as a leader in the development of natural, functional, and clean-label flavor innovations. By leveraging their expertise, Blue Pacific is playing a crucial role in ensuring that goBHB-powered beverages are not only effective but also deliver exceptional taste experiences for consumers.
The collaboration between Blue Pacific Flavors and Ketone Labs signifies a significant step forward in the evolution of functional beverages. By bridging the gap between scientific formulation and superior taste, this partnership aims to introduce products that cater to modern consumer demands for clean, functional, and enjoyable nutrition.
The Big Reveal: Expo West 2025
Industry professionals, nutrition experts, and health-conscious consumers will have the exclusive opportunity to experience these groundbreaking functional beverages firsthand at Expo West 2025. The event, set to take place at Booth #4373, will serve as the premier platform for unveiling these next-generation goBHB-powered beverages.
Attendees will have the chance to sample a variety of exclusive, unique, and innovative flavors crafted by Blue Pacific Flavors, demonstrating the perfect balance between science-backed formulation and best-in-class taste. This showcase will highlight how cutting-edge nutritional science meets flavor mastery to redefine functional beverage experiences.

Insights from Industry Leaders
Industry veterans will be present at Expo West 2025 to share their insights on the transformative potential of goBHB in the health and wellness industry. Among them will be Donald F. Wilkes, Founder & CEO of Blue Pacific Flavors, who brings over four decades of experience in flavor science and beverage innovation.
Wilkes expressed his enthusiasm for this breakthrough partnership:
Adding to this excitement, Rob C. Rogers, Founder of Ketone Labs, emphasized the impact of this collaboration:
Why Consumers Should Pay Attention to This Innovation
As consumers become increasingly aware of the impact of nutrition on their overall health, there is a growing demand for functional beverages that provide energy without the side effects associated with traditional stimulants. The introduction of goBHB-powered beverages represents a new era in health and wellness, offering consumers a natural and sustainable way to enhance their cognitive and physical performance.
Some key reasons why consumers should consider goBHB-powered functional beverages include:
- No Caffeine Jitters or Crashes – Unlike traditional energy drinks that rely on high doses of caffeine, goBHB-powered beverages provide steady, long-lasting energy without crashes or jitters.
- Supports Active Lifestyles – Whether you’re an athlete, a busy professional, or someone looking to enhance daily performance, these beverages provide a clean and efficient energy source.
- Scientifically Validated – goBHB is backed by scientific research and clinical studies supporting its effectiveness in energy production, mental clarity, and metabolic benefits.
About Ketone Labs
Ketone Labs is a global leader in BHB production and innovation, specializing in patented goBHB® technologies and advanced formulations. The company is committed to pioneering cutting-edge solutions in the functional beverage and metabolic health markets, continuously pushing the boundaries of innovation to enhance health and wellness globally.
About Blue Pacific Flavors
For more than three decades, Blue Pacific Flavors has been a trusted partner in the food and beverage industry, offering world-class natural, functional, and clean-label flavor innovations. Their expertise in developing high-quality flavor solutions has made them a key player in crafting exceptional taste experiences for leading nutrition brands worldwide.
Experience the Future of Functional Beverages
With this groundbreaking partnership between Ketone Labs and Blue Pacific Flavors, the future of functional ketone-based beverages has arrived. Don’t miss the opportunity to explore and experience the next generation of clean, non-stimulant energy drinks at Expo West 2025 – Booth #4373. Witness firsthand how cutting-edge science and superior taste come together to create revolutionary products that redefine the landscape of functional nutrition.
Stay tuned for more updates and be part of the functional beverage revolution!