Beer Market U.S. Beer Market 2025 Top Companies & Strategies to 2028
The “Beer Market in the U.S. through 2028: Market Essentials” report, recently added to ResearchAndMarkets.com’s portfolio, offers an extensive analysis of the beer industry, the largest segment within the beverage alcohol market. Compiled by Beverage Marketing Corporation, this comprehensive study delves into key trends, corporate strategies, and market dynamics, providing stakeholders with a clear and nuanced picture of the U.S. beer landscape. The report includes preliminary statistics for 2024 on crucial sub-segments such as beer, flavored malt beverages (FMBs), cider, and non-alcoholic beer, with projections extending through 2028.
Industry Trends and Market Dynamics
The beer industry has undergone substantial transformation due to innovation, shifting consumer preferences, and evolving market conditions. This report presents in-depth data to support conclusions on various industry shifts, covering leading brands, packaging trends, and distribution channels. Additionally, the research includes a breakdown of regional markets, demographic insights, advertising expenditures, and five-year growth forecasts. Key statistics include volume, sales, growth rates, and market share for major players in the craft brew, microbrew, and brewpub sectors.
To enhance accessibility and usability, data is presented in Excel spreadsheets, supplemented with a succinct executive summary that highlights significant market developments. A detailed analysis of the leading beer companies offers further clarity on the competitive landscape, strategic shifts, and performance trends in the industry.
Key Market Questions Addressed
This report seeks to answer several pressing industry questions, including:
- What are the growth prospects for domestic, light, and imported beer in the U.S.?
- How have FMBs, including hard seltzers, performed in recent years?
- What is the current market trajectory for non-alcoholic beers, and is their share increasing within the total beer/cider market?
- What was the total beer consumption in the U.S. in 2023, and how does it compare to previous years? Which regional markets demonstrated the strongest performance?
- Which brands and market segments experienced growth in 2023, and which struggled?
- Which beer segments are projected to gain market share by 2028?
- How have craft beer trends evolved in contrast to traditional national brands?
- What are the leading distribution points for beer, and how have market share figures shifted in recent years? What does the next five years hold in terms of distribution strategies?
- What are the prospects for a market rebound in the beer industry by 2028?
Scope and Coverage
The report offers crucial data on category volume, retail dollar sales, wholesale dollar sales, and per capita consumption. An extensive analysis of leading beer companies and brands provides stakeholders with a well-rounded understanding of the industry landscape. Regional breakdowns, volume analysis by package type, and distribution channel statistics further enhance the depth of this report.
Advertising and Consumer Demographics
Advertising expenditures in the beer industry are analyzed across 18 media channels, offering insights into marketing strategies. This includes a breakdown of Hispanic-targeted advertising and digital media spending. Furthermore, demographic data sheds light on consumer preferences and purchasing behaviors across various beer categories, providing marketers with a detailed look at audience segmentation.
Industry Segmentation and Growth Projections
This study offers historical and current statistical data on the beer market, covering all sales channels. Specific areas of analysis include:
- A comparative analysis of packaged beer versus draft beer volume.
- Market share, volume, and growth trends for various segments, including domestic light, value, regular, premium, super-premium, FMBs (including hard seltzers), craft beers, malt liquors, and non-alcoholic options.
- Sales data for top brands and companies, including Anheuser-Busch InBev, Molson Coors Beverage Company, Constellation Brands Beer Division, Heineken USA, and Diageo Beer Company. The report details volume, growth, and market share statistics for key brands.
- Breakdown of beer volume by packaging type and distribution channel.
- Advertising spend analysis for major beer brands, highlighting category spending by media type.
- Volume share analysis of beer sales across key on-premise (bars, restaurants) and off-premise (retail stores, supermarkets) channels.
- Comparative demographic profiles of consumers for leading beer brands.
- Five-year projections for beer market growth, with compound annual growth rate (CAGR) estimates through 2028 for packaged and draft beer, regional and state-level volume, and distribution channel volume.
Market Outlook and Future Trends
The beer industry remains a dynamic sector, with innovation playing a critical role in shaping future growth opportunities. As consumer preferences evolve and industry players adapt their strategies, the importance of data-driven decision-making becomes increasingly evident. The recent surge in FMB volume, led by hard seltzer brands, underscores the potential for growth in non-traditional beer categories.
As the market progresses toward 2028, industry stakeholders must navigate challenges and capitalize on emerging opportunities. The “Beer in the U.S. through 2028: Market Essentials” report provides invaluable insights and reliable data to support strategic planning, enabling businesses to position themselves competitively in an evolving landscape. Whether competing within the beer industry or assessing market opportunities from an external perspective, this report serves as a crucial resource for understanding the industry’s present and future trajectories.
