
Sandbox VR, a leading name in premium location-based virtual reality experiences, has announced a strategic partnership with JLG Ventures to introduce multiple Sandbox VR locations in New York City. The collaboration will begin with the launch of a flagship venue in Manhattan, marking a significant milestone in the expansion of immersive entertainment experiences across the United States.
Bringing Cutting-Edge Virtual Reality to New York City
Located in the heart of one of the world’s most vibrant cities, Sandbox VR Manhattan aims to redefine the landscape of immersive gaming. Partners Combining state-of-the-art technology with an unparalleled level of hospitality and engagement, the venue will offer guests deeply interactive experiences that transport them to entirely new realities.
As virtual reality technology continues to evolve and the demand for social gaming surges, Sandbox VR is at the forefront of delivering next-generation entertainment. With the introduction of its franchise locations in New York City, the company is taking a bold step toward making high-end VR experiences more accessible to a broader audience.
A Partnership Built on Innovation and Excellence
“This isn’t just another venue—it’s a crown jewel in immersive entertainment,” said Carolyne Chan, President of JLG Ventures. “New York sets the global standard for world-class experiences, and Sandbox VR Manhattan will stand at the forefront of this evolution. We’re thrilled to build on this momentum and deliver a new level of excitement and engagement to our guests.”
Steve Zhao, CEO and Founder of Sandbox VR, echoed this enthusiasm. “New York City has been one of the most requested locations for Sandbox VR since we launched the company,” he stated. “We knew it would be crucial to find the right partners to bring our immersive virtual reality experiences to the five boroughs, and we are thrilled to partner with JLG Ventures to do just that.”

The decision to work with JLG Ventures was driven by the company’s deep understanding of the New York market and its extensive experience in curating premier entertainment and hospitality brands. With a reputation for delivering top-tier experiences, JLG Ventures is well-equipped to establish Sandbox VR Manhattan as a must-visit destination for both locals and tourists seeking unparalleled entertainment.
The Sandbox VR Experience: Redefining Immersive Gaming
Sandbox VR is pioneering the future of entertainment by developing the world’s most immersive virtual reality experiences. Partners Unlike traditional gaming or home-based VR setups, Sandbox VR leverages a patented motion-tracking system that captures the full-body movements of players in real-time. Partners This advanced system, combined with high-quality haptic feedback technology, creates an unprecedented level of realism that transports players into extraordinary virtual worlds.
At Sandbox VR, guests do not need traditional controllers—rather, their bodies become the controllers. By simply stepping into a virtual world, players can interact with their surroundings and fellow participants naturally, making the experience incredibly intuitive and lifelike. This level of immersion sets Sandbox VR apart from other location-based VR platforms and creates a unique gaming experience that is unmatched in the industry.
The experiences at Sandbox VR are developed by the company’s in-house AAA gaming studios, located in Hong Kong and Vancouver. Partners Led by industry veterans with years of expertise in game development, these studios create high-quality content that pushes the boundaries of storytelling and interactive entertainment.
Sandbox VR experiences are specifically designed for group play, making them highly social and engaging. Teams of up to six players can freely explore virtual worlds together, working collaboratively to complete missions, solve challenges, and overcome obstacles. Whether it’s battling zombies, exploring a sci-fi universe, or embarking on a swashbuckling pirate adventure, Sandbox VR’s catalog of games offers something for every type of player.
A Rapidly Expanding Global Presence
Since its inception, Sandbox VR has been on a mission to bring high-quality VR experiences to people worldwide. With over 55 locations globally, the company is rapidly expanding its footprint and introducing more audiences to the magic of location-based virtual reality.
Each month, over 100,000 players step into the immersive worlds created by Sandbox VR, making it one of the most popular social gaming experiences available today. Partners The company’s ability to deliver a consistently high level of engagement, coupled with its cutting-edge technology, has earned it a reputation as a leader in the VR entertainment space.
By establishing a presence in New York City, Sandbox VR is not only expanding geographically but also reinforcing its commitment to pushing the limits of what’s possible in virtual reality entertainment. The Manhattan location is expected to become a flagship venue that will set a new benchmark for the industry.
A New Era for Entertainment in New York City
The introduction of Sandbox VR in New York City comes at a time when the entertainment industry is embracing new and innovative ways to engage audiences. Partners As consumers seek more interactive and immersive experiences, virtual reality is emerging as a key player in the future of entertainment.
Sandbox VR’s partnership with JLG Ventures represents a convergence of technology, hospitality, and premium entertainment. By combining cutting-edge VR technology with exceptional customer service and world-class venue design, Sandbox VR Manhattan is set to become a landmark attraction in the city.
As anticipation builds for the launch of the first Sandbox VR location in Manhattan, the company is already looking ahead to future expansions within New York City. With a shared vision of delivering unparalleled experiences, Sandbox VR and JLG Ventures are poised to redefine entertainment in the Big Apple and beyond.