Protein-Packed Fuel Earthbar and EVERY Introduce Protein-Packed Lattes Across California
Starting today, Earthbar customers across select California locations can elevate their daily routines with a groundbreaking new protein-packed beverage experience. In collaboration with The EVERY Company (“EVERY”), Earthbar is unveiling two Limited Time Offering (“LTO”) drinks: the Protein Mocha Latte and Protein Matcha Latte. Each of these innovative beverages delivers a remarkable 12 to 13 grams of protein per serving, offering a unique combination of nutrition, flavor, and functionality without sacrificing taste or texture. Protein-PackedThe key to this protein boost lies in EVERY’s cutting-edge protein-boosted beverage syrup, which incorporates EVERY OvoBoost™—a highly soluble, highly digestible egg white protein that integrates effortlessly into a variety of drinks.
This first-of-its-kind protein syrup is engineered to enhance beverages without introducing the usual grittiness or chalky mouthfeel commonly associated with protein supplements. Protein-Packed With an impressive 5 grams of protein per ounce and zero grams of sugar, OvoBoost™ presents an industry breakthrough that allows consumers to incorporate protein into their diets in a seamless and enjoyable way. Whether added to black coffee, carbonated soft drinks, tea, or even water, this innovative protein syrup opens up new possibilities for individuals seeking convenient and effective ways to increase their protein intake.
“The ability to add protein to coffee and tea beverages without the grittiness or chalkiness that typically comes with protein drinks has been one of the toughest challenges for the industry,” said Arturo Elizondo, CEO and Co-Founder of EVERY. “With OvoBoost™, we’ve created a game-changing ‘Protein Pump’ that allows for easy protein boosting in almost any kind of drink. Whether it’s black coffee, carbonated soft drinks, tea, or water—you can now boost them with protein. Our protein syrup is truly a first-of-its-kind industry disruptor as consumers continue to demand more convenient ways to add protein to their diets without the added calories, chalkiness, or compromises.”
The development of EVERY OvoBoost™ represents a major advancement in functional beverages, providing a smooth and seamless protein integration that has long eluded the industry. Unlike traditional protein powders or shakes that can alter the consistency or flavor profile of a drink, EVERY OvoBoost™ is specifically designed to blend harmoniously into coffee and tea-based beverages. Protein-Packed It also performs exceptionally well in fruit smoothies and milk-based drinks, ensuring that consumers can enjoy a high-protein beverage without any noticeable impact on taste or mouthfeel.
Earthbar, a brand renowned for its commitment to wellness and nutrition, sees this partnership as a natural extension of its mission to provide innovative, health-conscious beverage options. Protein-Packed The introduction of these new Protein Lattes further solidifies Earthbar’s reputation as a leader in functional beverages, joining their existing lineup of high-protein fit frappes and other nutrient-rich offerings.
“At Earthbar, we are always looking for innovative ways to bring functional nutrition to our customers,” said Jennie Foster, Director of Innovation & Retail Marketing at Earthbar. “These new protein lattes are the perfect complement to our evolving menu and represent our commitment to offering delicious, performance-driven beverages.”
With the increasing consumer demand for convenient and nutritious food and drink options, this launch arrives at an opportune moment. The modern consumer is more health-conscious than ever, seeking out products that provide functional benefits without requiring additional effort or compromise. The rise of high-protein diets, driven by fitness trends and a greater understanding of the role of protein in overall health, has made it essential for brands to find innovative ways to incorporate protein into everyday foods and beverages. EVERY OvoBoost™ positions itself as an ideal solution, offering a high-quality, natural protein source that can be easily integrated into a wide range of drinks.
Protein is a fundamental macronutrient that plays a crucial role in muscle repair, satiety, and overall health. While traditional protein shakes have long been a go-to option for fitness enthusiasts, they are not always practical or enjoyable for the average consumer. The ability to infuse protein into everyday beverages such as coffee and tea represents a paradigm shift in how people approach protein consumption. Rather than having to seek out a separate protein supplement, consumers can now incorporate protein seamlessly into their daily routines with drinks they already enjoy.
For Earthbar, this innovation aligns perfectly with its mission to offer high-quality, nutritious, and great-tasting products. By integrating EVERY OvoBoost™ into their new Protein Mocha Latte and Protein Matcha Latte, Earthbar is providing customers with a delicious and convenient way to meet their daily protein needs. The Protein Mocha Latte offers a rich, chocolatey experience with a robust coffee base, while the Protein Matcha Latte provides a smooth, earthy flavor with the added benefits of matcha’s antioxidants and natural caffeine. Both beverages are carefully crafted to deliver an enjoyable drinking experience while maximizing nutritional benefits.
The launch of these protein-packed lattes also underscores a broader trend in the food and beverage industry: the growing intersection of functionality and indulgence. Protein-Packed Consumers no longer have to choose between taste and nutrition; instead, they can have both in a single beverage. This reflects a shift in consumer expectations, where products that deliver on multiple fronts—flavor, health benefits, and convenience—are increasingly in demand.
Earthbar’s decision to introduce these protein-enhanced beverages as Limited Time Offerings suggests a strategic move to gauge consumer interest and response. If successful, these protein lattes could pave the way for additional protein-boosted beverages in the future, further expanding Earthbar’s functional beverage portfolio.
For those eager to experience this protein innovation firsthand, the Protein Mocha Latte and Protein Matcha Latte will be available for a limited time at select Earthbar locations throughout California. Protein-Packed Customers are encouraged to visit participating stores and take advantage of this unique opportunity to enjoy a delicious, high-protein latte that aligns with their wellness goals.
As the demand for functional beverages continues to grow, collaborations like the one between Earthbar and EVERY highlight the potential for innovation in the industry. By seamlessly integrating high-quality protein into everyday drinks, brands can provide consumers with new ways to support their health and wellness without requiring major lifestyle changes. The introduction of EVERY OvoBoost™ marks a significant step forward in making protein consumption more accessible and enjoyable, paving the way for future advancements in functional food and beverage products.
With this launch, Earthbar and EVERY are not only meeting current consumer needs but also shaping the future of nutrition. Whether you’re a fitness enthusiast looking for a post-workout protein boost or simply someone who wants to make healthier choices without compromising on taste, these protein-packed lattes offer an exciting new way to fuel your day. Don’t miss out on the opportunity to experience the next evolution in functional beverages—head to an Earthbar location today and sip your way to a stronger, more energized you.
