Brooklyn Brewery Introduces New Lime Lager, ‘Playa de Brooklyn,’ to Expand Its Portfolio
Brooklyn Brewery is making waves with the launch of its latest addition to the core beer lineup: Playa de Brooklyn, a bright, lime-infused lager that quickly garnered a loyal following when it was first introduced as a small-batch release at the brewery’s Tasting Room in 2022. Known for its crisp, refreshing character and vibrant lime flavor, Playa de Brooklyn is a perfect beer to enjoy in warmer weather but its balanced profile makes it a delightful choice all year round. Now, this fan-favorite is available nationwide, bringing its sunny vibe to beer lovers everywhere.
The story of Playa de Brooklyn began in the summer of 2022, when it made its debut as a limited-edition beer in Brooklyn Brewery’s Tasting Room. A crisp, citrus-forward lager, it quickly became a hit with customers who loved its light, easy-drinking nature. With its perfect balance of freshness and a zesty lime twist, the beer was an instant crowd-pleaser, especially suited for outdoor gatherings and warm-weather occasions. The overwhelmingly positive reception led to the decision to move Playa de Brooklyn into Brooklyn Brewery’s core portfolio, allowing it to be enjoyed year-round and more widely available.
Garrett Oliver, the James Beard Award-winning Brewmaster at Brooklyn Brewery, shares his personal connection to the creation of Playa de Brooklyn. “My summer Playa is in Brooklyn—on my own rooftop garden, surrounded by palm trees and soaking up the sunshine, where Playa de Brooklyn is the star of my regular barbecues. My winter Playa takes me to Playa del Carmen, Mexico, where I spend weeks every January recharging my solar battery before returning to my roof. I created Playa de Brooklyn to capture that feeling—it’s the essence of those moments. It takes me straight to that beautiful Mexican beach, puts sunshine on my face, and palm trees over my head, no matter where I actually am. It’s a state of mind… and it’s my favorite one.”
Brewed with a blend of Hallertau and Saaz hops, Playa de Brooklyn strikes the perfect balance between freshness and zest. The addition of lime adds an unmistakable citrus character that lifts every sip, making it both refreshing and invigorating. At 4.8% ABV, it’s a beer that’s light enough for easy drinking but flavorful enough to satisfy the palate. Its bright flavor makes it an ideal pairing for a wide variety of dishes—whether it’s tacos, summer salads featuring peach and goat cheese, jerk chicken, or the rich, earthy taste of Oaxaca cheese. Whether you’re lounging at the beach, hosting a backyard barbecue, or enjoying an afternoon in the park, Playa de Brooklyn is the perfect companion.
In line with its refreshing character, Brooklyn Brewery is presenting Playa de Brooklyn in clear glass bottles that highlight its beautiful golden color. The bold sunburst graphics on the label, featuring vibrant green and pink hues, reflect the beer’s lively, citrus-forward profile. The design is eye-catching and energizing, making it as fun to look at as it is to drink. And with a convenient twist-off cap, the packaging makes it even easier to enjoy—every sip is effortless and satisfying.
As if the beer itself wasn’t enough of a treat, Brooklyn Brewery is taking the Playa de Brooklyn experience to the next level by giving fans a chance to win one of 50 custom Bose SoundLink Flex Bluetooth speakers. The sweepstakes is open now and will run until July 31, 2025, with winners being selected in early August, just in time to make the most of the final stretch of summer. To enter, simply visit the Brooklyn Brewery website at and follow the instructions. It’s the perfect way to enhance your summer vibes with Playa de Brooklyn and great music.
Playa de Brooklyn will be available year-round starting in April, and it will be offered in 6-packs of 12oz cans and bottles, as well as on draft. Whether you’re grabbing a few bottles for a beach day or picking up a six-pack for your next barbecue, Playa de Brooklyn is now widely available wherever Brooklyn Brewery beers are sold. Its bright, crisp, and citrus-infused flavor is bound to become a go-to choice for beer drinkers, offering the perfect balance of refreshment and flavor, no matter the season.
So, why not take your taste buds on a vacation with Playa de Brooklyn? The lime-forward lager transports you to the warmth of the sun, the sound of the ocean, and the laid-back vibe of beach days all year long. With each sip, you’ll feel like you’re on your own personal beach getaway, and you don’t even need to leave home to enjoy it.
