Flowers Foods Introduces New Products and Expands Offerings to Satisfy Consumer Demand
Flowers Foods, Inc. (NYSE: FLO) has unveiled its innovative product lineup for 2025, showcasing a variety of new offerings and flavor expansions to cater to the evolving preferences of today’s consumers. The company is enhancing its portfolio of better-for-you bread, buns, rolls, and snacks under popular brands like Nature’s Own®, Dave’s Killer Bread®, and Canyon Bakehouse®. These new products aim to meet the diverse needs of customers, including those seeking healthier options, smaller family-friendly loaves to reduce waste, and further extending the iconic Wonder® brand into the sweet baked goods category.
Mark Courtney, Chief Brand Officer at Flowers Foods, expressed, “The world of food is constantly evolving, and we are focused on keeping the consumer at the heart of everything we do. Our latest innovations further expand our branded portfolio to meet the needs of consumers seeking differentiated, better-for-you products, as well as those shopping with value in mind.”
New Product Introductions
Nature’s Own
Nature’s Own has introduced several new items to its lineup, building on the popularity of its previous offerings, including the Nature’s Own Life® Keto Loaf and Soft White Buns. With the nationwide introduction of Keto Hot Dog Buns and a Multi-Grain Loaf, the brand continues to cater to consumers looking for healthier bread options. Both products are designed to offer a satisfying eating experience with only one net carb per serving, without compromising on the soft texture and flavor consumers love.
In addition, Nature’s Own has expanded its offering of Small Loaves. Ideal for smaller households or anyone seeking to minimize food waste, the small loaves retain the same delicious taste and texture as the brand’s full-size slices, but with fewer slices per loaf. Three new varieties—Hawaiian, Sourdough, and 100% Whole Wheat—join the existing range that includes Ancient Grain and Homestyle White, which were introduced last year.
As with all products under Nature’s Own, the new items maintain the brand’s commitment to quality, featuring no artificial flavors, colors, or preservatives, and no high fructose corn syrup.
Dave’s Killer Bread
As the #1 organic bread brand in America, Dave’s Killer Bread continues to innovate with new product releases designed to meet a variety of consumer needs. The brand is introducing Organic Sandwich Rolls, available in two fan-favorite varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right. These rolls are USDA organic certified, Non-GMO Project Verified, and contain no high fructose corn syrup, artificial additives, or preservatives, making them a healthier choice for sandwich lovers.
In addition to the sandwich rolls, Dave’s Killer Bread is expanding its on-the-go snacking options with the launch of Organic Snack Bites. Made with a mix of organic nuts, seeds, and grains, these snack bites provide a satisfying crunch and come in six different varieties, catering to both savory and sweet preferences. These snack bites are perfect for consumers seeking a quick, nutritious snack that doesn’t compromise on taste.
Wonder
In an exciting new direction, Wonder Bread is making its mark in the sweet baked goods market. In March 2025, Wonder introduced its first-ever line of snack cakes. This expansion represents a new chapter for the beloved brand, offering consumers a fresh twist on classic indulgences. Wonder’s snack cakes retain the signature soft, fluffy texture that has made the brand a household name, while introducing delightful new flavors to the snack aisle.
Additionally, Wonder has introduced a new 12 oz. Classic White Mini Loaf. This mini loaf offers the same delicious flavor as Wonder’s standard Classic White Bread but in a smaller, more convenient size. The mini loaf is perfect for smaller households or anyone who wants to enjoy multiple bread flavors without worrying about waste.
Canyon Bakehouse
Canyon Bakehouse has made a significant breakthrough for the gluten-free community with the introduction of Sourdough-Style Bread. This new product is the first nationally available gluten-free sourdough option, allowing gluten-sensitive consumers to enjoy the tangy, chewy flavor of sourdough without compromising on their dietary needs. The loaf is also free from dairy, soy, sesame, and nuts, making it suitable for a wide range of dietary preferences.
The Sourdough-Style Bread is a great addition to the Canyon Bakehouse range, further solidifying the brand’s position as a leader in gluten-free baked goods.
Consumer-Centric Innovations
These new product launches reflect Flowers Foods’ ongoing commitment to meeting the diverse needs of today’s consumers. Whether customers are seeking better-for-you options, smaller portion sizes, or gluten-free alternatives, the company’s innovations are designed to align with current food trends and consumer preferences.
Flowers Foods is keenly aware of the growing demand for healthier, more convenient food options. As more consumers adopt specialized diets—such as keto or gluten-free—Flowers Foods is strategically positioning its brands to address these needs. With the launch of Keto Hot Dog Buns and the Sourdough-Style Bread, the company is making it easier for customers to stick to their dietary choices without sacrificing flavor or convenience.
Moreover, the company’s commitment to providing value is reflected in the introduction of smaller loaf sizes and new snack options. These products cater to the increasing number of households looking to minimize food waste while still enjoying high-quality, flavorful bread and snacks.
