Tractor Supply Company (NASDAQ: TSCO), the leading rural lifestyle retailer in the United States, is proud to announce the launch of its highly anticipated spring Paper Clover fundraiser. This nationwide biannual campaign, which runs from April 18 through May 5, has become a cornerstone of Tractor Supply’s philanthropic efforts. Since its inception, the Paper Clover campaign has played a vital role in supporting youth development through the 4-H organization, helping raise more than $24 million for educational scholarships and opportunities across the United States.
For over 15 years, the Paper Clover campaign has brought together Tractor Supply customers, team members, and local communities to support 4-H youth. During this limited-time initiative, customers can choose to purchase a paper clover at checkout—either in-store at any of Tractor Supply’s nearly 2,200 locations or online through TractorSupply.com. Every donation, regardless of size, contributes directly to the 4-H program, funding a wide range of activities that support learning, leadership, and career preparedness among youth in rural and suburban communities alike.
Supporting the Future of America’s Youth
The funds raised through the Paper Clover campaign have a tangible, lasting impact on the lives of young people. Ninety percent of all donations remain in the state where they are collected, ensuring that local 4-H chapters can reinvest in their communities. The remaining 10% supports national programming, allowing 4-H to expand its outreach, resources, and training to even more youth nationwide.
These funds help provide scholarships that allow 4-H members to attend camps, leadership conferences, and hands-on workshops. These experiences are more than just educational—they are transformational. Young people learn vital life and career skills through interactive learning, including agriculture, science, public speaking, civic responsibility, and more. By fostering confidence and leadership, 4-H prepares students not just for school, but for life.
In 2024 alone, the Paper Clover campaign raised more than $2.6 million, with funds directly benefiting thousands of 4-H members across the country. These contributions help ensure that financial barriers do not prevent any interested youth from participating in meaningful, skill-building programs.
Corporate-Community Partnership in Action
“The Paper Clover campaign has succeeded for so many years because our customers understand and appreciate the meaningful impact of every donation,” said John Ordus, Chief Stores Officer at Tractor Supply and a dedicated member of the National 4-H Council Board of Trustees. “4-H offers hands-on experiences that give every student the tools they need to thrive. With Paper Clover, we ensure that all students can access that life-changing programming. We are so proud of what we have achieved in partnership with our team members, customers and communities and look forward to another milestone fundraiser.”
This long-standing partnership between Tractor Supply and 4-H represents one of the strongest examples of corporate social responsibility within the retail sector. Tractor Supply’s mission extends beyond selling farm supplies and outdoor goods—they are committed to building strong, vibrant communities by investing in youth development, agriculture, and education.
“Tractor Supply is more than just a retailer. We are an active member of every community we serve,” Ordus added. “Our support for 4-H reflects our belief in nurturing the next generation of farmers, scientists, engineers, business owners, and civic leaders.”
Empowering the Next Generation
Heather Elliott, 4-H’s Chief Development & Marketing Officer, emphasized the power of collaboration in achieving measurable impact. “The Paper Clover campaign is an excellent example of what can be accomplished when communities, businesses and organizations come together to support young people,” Elliott said. “Through our longstanding partnership with Tractor Supply, we provide young leaders with the resources and opportunities to develop the work and life skills they need to become Beyond Ready for the future.”
The term “Beyond Ready” refers to 4-H’s ambitious initiative launched last year, which aims to prepare 10 million youth for life and work by the year 2030. This comprehensive program includes training in communication, critical thinking, entrepreneurship, and other skills that are essential for success in a rapidly changing world. The funds raised through Paper Clover directly support this initiative by expanding access to essential resources and experiences.
About 4-H: Empowering Millions of Youth Nationwide
4-H is the largest youth development organization in the United States, reaching nearly six million young people each year. Backed by the Cooperative Extension system and guided by research from leading universities, 4-H offers programming in diverse areas such as agriculture, science, health, and civic engagement. These programs are designed to help young people become productive citizens, capable leaders, and lifelong learners.
Youth involved in 4-H have opportunities to engage in hands-on learning, build confidence through public speaking, take on leadership roles, and participate in national competitions and workshops. Many alumni credit 4-H with shaping their career paths and instilling values of responsibility, community service, and innovation.
How Customers Can Participate
Participating in the Paper Clover campaign is simple but powerful. Between April 18 and May 5, customers visiting any Tractor Supply store can add a donation at checkout. Whether it’s $1, $5, or more, every clover sold helps unlock opportunities for youth in their own community. Those shopping online also have the option to contribute during their checkout process on TractorSupply.com.
Even a small donation can create a ripple effect—one clover at a time, Tractor Supply customers are investing in a brighter future for young people across the country.
A Legacy of Giving Back
As Tractor Supply celebrates this 15-year milestone with the Paper Clover campaign, the company remains steadfast in its commitment to service and community. With over $24 million raised since the campaign began, and millions more lives touched through 4-H, the program has proven to be one of the most impactful youth development fundraisers in the country.
Looking ahead, both Tractor Supply and 4-H are focused on expanding their reach, deepening their impact, and continuing to build a nation of strong, capable, and empowered youth. Through initiatives like Paper Clover, they are not just preparing students for today—they are preparing leaders for tomorrow.
For more information about the Paper Clover campaign or to make a donation,
