Topcon Agriculture to Unveil Cutting-Edge Precision Farming Technologies at Agrishow 2025 in Brazil
Topcon Agriculture is set to make a significant impact at Agrishow 2025, one of the largest agricultural technology trade shows in Latin America, by presenting its comprehensive portfolio of advanced farming solutions. At this year’s event, taking place in Ribeirão Preto, Brazil from April 28 to May 2, Topcon will demonstrate how its innovative technologies help farmers optimize their daily operations, lower input costs, boost yields, and contribute to sustainable farming practices. Visitors can find Topcon in Booth A7B, where a wide array of solutions for soil preparation, seeding and planting, crop care, harvesting, feed management, and weighing will be on full display.
Bruno Lucio, Director for Latin America at Topcon Agriculture, emphasized the company’s mission and strategic goals at Agrishow 2025. “Topcon’s participation at Agrishow 2025 reflects our commitment to providing farmers with practical, field-tested technologies that address the everyday challenges they face. Our aim is to help improve farm productivity while promoting greater sustainability across agricultural operations,” Lucio explained. “We are excited to show farmers how our precision solutions can be easily integrated into a variety of farming practices and crop production systems across the region.”
Expanding Access to Precision Farming with New Value Line Steering Solution
One of the major highlights at Topcon’s booth will be the introduction of the company’s new Value Line Steering solution. This innovation was developed specifically to meet the needs of small to medium-sized farms that operate mid-range tractors — a segment that historically has had limited access to high-end autosteering technologies traditionally reserved for larger, more expensive equipment.
The Value Line Steering system is a complete, user-friendly package that brings precision steering technology within reach of a broader range of farmers. It includes an integrated Global Navigation Satellite System (GNSS) receiver, an electric steering wheel controller, a touchscreen display console, and software designed to be compatible with most front-wheel-steer tractors commonly found on mid-size farms.
Farmers also have the option to customize their setup with local, satellite, or RTK (Real-Time Kinematic) correction services, such as Topcon’s Topnet Live service, to further enhance steering accuracy based on their operational requirements. These correction services can provide different levels of precision, allowing growers to tailor the system’s performance according to the type of crop, field conditions, and farming practices they use.
“The launch of the Value Line Steering solution represents a significant step forward in democratizing access to precision farming tools,” said Lucio. “We recognize that not every farmer has the same size of operation or budget, but every farmer deserves access to technologies that can make their work more efficient, profitable, and sustainable.”
A Legacy of Innovation in Agricultural Technology
Topcon Agriculture’s participation at Agrishow 2025 also serves to highlight the company’s deep roots in agricultural technology innovation. With a history spanning more than 90 years and over four decades specifically focused on developing solutions for crop and livestock production, Topcon has consistently been at the forefront of technological advancements for the agriculture industry.
Lucio spoke about the broader context of Topcon’s mission: “We are dedicated to delivering effective, forward-thinking solutions for global agriculture, covering every stage of the farming cycle. Our legacy in precision agriculture speaks for itself. We understand that farmers today face a multitude of pressures — economic volatility, environmental challenges, evolving social expectations, and political uncertainties. That’s why it is essential to provide them with technologies that can reduce inputs such as seed, fertilizer, and fuel, increase productivity, and simultaneously promote more sustainable farming practices.”
He added, “At its foundation, precision agriculture is about optimizing both profitability and operational efficiency. Through the application of cutting-edge measurement and data technologies, farmers can make smarter decisions, reduce waste, and better manage their resources. These benefits have a tangible impact not just on the individual farm, but on the broader agricultural ecosystem as well.”
Solutions Across the Complete Farming Cycle
Topcon’s Agrishow 2025 showcase will cover a wide spectrum of solutions spanning the entire agricultural cycle. Highlights will include technologies for:
- Soil Preparation: Precision solutions for land leveling, soil mapping, and tillage optimization, helping ensure the best foundation for healthy crops.
- Seeding and Planting: Advanced guidance and section control systems that maximize seed placement efficiency and minimize overlap and waste.
- Crop Care: Innovative spraying and nutrient management solutions designed to promote healthier crops while reducing chemical inputs.
- Harvest: Yield monitoring systems and autosteering packages that ensure accurate harvesting while improving logistics and reducing losses.
- Feed Management: Solutions that optimize feed mixing, distribution, and tracking, essential for livestock operations aiming to improve animal health and production.
- Weighing: Integrated weighing systems that offer precise tracking of inputs and outputs, helping farmers manage their inventories more accurately.
Each of these solutions is built on Topcon’s commitment to creating technologies that are intuitive, scalable, and flexible — designed to meet the diverse needs of farmers, regardless of operation size or crop type.
Engaging with Farmers at Agrishow 2025
Topcon Agriculture is inviting all attendees to visit Booth A7B at Agrishow 2025, where product specialists and technical experts will be available to answer questions, demonstrate products, and discuss tailored solutions for specific farming needs. Live demonstrations, interactive displays, and personalized consultations will help farmers see firsthand how Topcon’s technologies can fit seamlessly into their existing operations and deliver immediate value.
For more detailed information about Topcon’s full range of agricultural solutions, farmers and industry professionals are encouraged to visit
Topcon Agriculture looks forward to connecting with the farming community at Agrishow 2025 and demonstrating how precision technology is shaping the future of sustainable, productive agriculture around the world.
