Stories from the Supply Chain” Campaign Features Mugsy and Southern Glazer’s Wine & Spirits Overcoming Modern Logistics Challenges with Ryder’s Expertise
Ryder System, Inc. (NYSE: R), a leading logistics and transportation company, has launched an ambitious national television advertising campaign titled “Stories from the Supply Chain.” The campaign takes a distinctive storytelling approach to showcase how Ryder helps real-world companies confront and overcome complex supply chain challenges in today’s ever-evolving business environment.
Rather than focusing solely on its services, Ryder is placing the spotlight on the voices of its customers—businesses that faced significant logistical obstacles and turned to Ryder for innovative solutions and long-term partnerships. The first phase of the campaign features two notable companies: Mugsy, a fast-growing menswear brand, and Southern Glazer’s Wine & Spirits, the largest wine and spirits distributor in the world. Each business shares its firsthand experience navigating logistics hurdles and how Ryder played a pivotal role in transforming those challenges into opportunities for growth, speed, and efficiency.
The Campaign: Humanizing Logistics Through Customer Experiences
The campaign’s core theme emphasizes how businesses need more than just logistics providers—they need strategic partners capable of managing the entire supply chain, from port to consumer.
“Businesses don’t just need logistics providers; they need strategic partners with expansive port-to-door capabilities and the expertise to make supply chains work smarter,” said Karen Jones, Executive Vice President and Chief Marketing Officer for Ryder. “With ‘Stories from the Supply Chain’, we put our customers front and center—real businesses solving real challenges—and show how we help them stay ahead of demand, respond rapidly to changing market dynamics, and scale efficiently. Ultimately, that leads to greater resiliency and higher customer satisfaction.”
The campaign’s ads will air from April 28 through June 22 across major platforms including ESPN, TBS, and TNT during the high-profile NHL Stanley Cup playoff games, as well as on Bloomberg TV, reaching a broad audience of business leaders, logistics professionals, and decision-makers.
A Comfortable Fit: Mugsy Scales Growth with Ryder’s Omnichannel Fulfillment
Founded as a digitally native brand, Mugsy quickly developed a loyal following by offering ultra-comfortable men’s jeans. As the company experienced rapid growth, it expanded into physical retail stores and diversified its apparel lines to include a full range of menswear. However, with expansion came increasing complexity in logistics.
“We were growing fast, and we needed help,” said Mike McGee, Director of Operations and Stores at Mugsy. “Our existing logistics setup wasn’t able to keep up with our order volumes or support our broader omnichannel strategy.”
After hearing positive feedback from other growing brands, Mugsy partnered with Ryder to streamline its e-commerce fulfillment operations. Ryder’s performance quickly earned the company’s confidence, leading to a full transition to omnichannel fulfillment that supported both online orders and retail store replenishment.
“It’s been a perfect fit,” McGee added. “Ryder’s people, combined with their warehouse automation technology and their e-commerce platform RyderShip™, have given us the highest level of control over our operations that we’ve ever had.”
With Ryder’s fulfillment capabilities, Mugsy tripled its order processing capacity and began delivering customer orders 1 to 2 days faster on average compared to its previous logistics provider—all while maintaining strong cost controls.
Beyond speed, the Ryder partnership has enabled Mugsy to become far more agile. “We’re now able to make dynamic decisions daily—whether it’s launching a new promotion, pivoting packaging strategies, or adapting based on customer feedback. The real-time flexibility we’ve gained is a huge competitive advantage,” McGee said.
Raising the Bar: Southern Glazer’s Streamlines Inbound Logistics
For Southern Glazer’s Wine & Spirits, the challenge wasn’t growth—it was efficiency and visibility in an increasingly complex distribution network. As a leader in the alcohol beverage distribution industry with a global supply chain, the company had experienced persistent delivery delays and limited visibility into inbound freight. The resulting inefficiencies impacted service levels and customer satisfaction.
To address these concerns, Southern Glazer’s turned to a trusted partner it had known for decades. “We started working with Ryder on vehicle leasing and maintenance all the way back in the 1980s, and that relationship has always been rock-solid,” said Bobby Burg, Chief Supply Chain Officer at Southern Glazer’s. “So it only made sense to explore what else Ryder could do to support our broader supply chain needs.”
Ryder stepped in with a comprehensive transportation management solution designed to restructure Southern Glazer’s inbound logistics. Central to the transformation was the deployment of RyderShare™, Ryder’s collaborative logistics technology that delivers real-time visibility and performance analytics across the entire supply chain.
The results were impressive: Southern Glazer’s achieved 100% freight visibility and 98% on-time delivery performance. These improvements have allowed the company to optimize workflows, reduce disruption, and improve coordination across departments and suppliers.
“Ryder has delivered once again,” said Burg. “Their operational expertise, coupled with state-of-the-art technology, has strengthened our supply chain at every level—from planning to execution.”
A Vision for the Future: Resilient, Responsive, Customer-Centric Supply Chains
Ryder’s “Stories from the Supply Chain” campaign is more than just a marketing initiative—it’s a demonstration of how personalized, strategic logistics partnerships can empower businesses to achieve new levels of performance and adaptability.
As supply chain volatility becomes a constant in the global marketplace, Ryder continues to emphasize the need for smarter, integrated solutions. Through its expansive network, cutting-edge platforms like RyderShare™ and RyderShip™, and decades of logistics expertise, Ryder positions itself as a critical enabler of supply chain success for companies across industries.
The campaign is expected to resonate with a wide audience, especially in industries where rapid delivery, operational visibility, and scalability are essential to staying competitive. It also marks a shift in how logistics providers communicate value—not just through services offered, but through the voices of those who benefit from them.
To dive deeper into the success stories of Mugsy and Southern Glazer’s Wine & Spirits, Ryder encourages viewers to download the complete case studies available on its website.
