Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has announced the impressive results of its Spring Paper Clover campaign, raising a total of $1,135,127 to benefit 4-H. This spring, the campaign reached a significant milestone, bringing the total funds raised over the years to more than $25 million. These generous donations will help send 4,540 children to 4-H summer camp this year, offering them life-changing experiences that foster personal growth, leadership skills, and community engagement.
The Paper Clover campaign, which marks its 15th year, received even greater recognition recently when it earned the prestigious Gold Halo Award for Best Consumer Donation Initiative at the 2025 Engage for Good Halo Awards. The Gold Halo Award, presented during the annual Gala on April 24, celebrates the most outstanding partnerships between for-profit companies and nonprofit organizations, highlighting their meaningful contributions to both the cause and business.
A Partnership That Makes a Difference
“We are incredibly proud of our longstanding partnership with 4-H, and it is an honor to receive the 2025 Gold Halo Award for this vital initiative,” said John Ordus, Chief Stores Officer at Tractor Supply and a member of the National 4-H Council Board of Trustees. “Our customers, Team Members, and their families have deep connections to 4-H, and their continued enthusiasm for the Paper Clover campaign is a testament to the importance of 4-H programming in local communities. During this spring fundraiser, our customers once again showed their generosity, raising significant funds that will make a lasting impact on the lives of young people across the country.”
A Tradition of Generosity
The Spring Paper Clover campaign, which took place from April 18 through May 5, encouraged Tractor Supply customers to contribute at checkout. The donations directly benefit local and state-level 4-H programs, with 90% of the funds going toward hands-on activities that empower youth in agriculture, science, leadership, health, and civic engagement. The remaining 10% of funds support national 4-H initiatives.
“Nearly 500,000 kids will attend 4-H camps this summer, where they will build leadership skills, develop independence, and form lasting friendships while having fun,” said Heather Elliott, Chief Development and Marketing Officer at National 4-H Council. “The funds raised by Tractor Supply and their generous customers allow us to continue supporting these vital local camps, helping to ensure that more young people can benefit from the 4-H experience. The Gold Halo Award is a fantastic recognition of the power of local consumer campaigns, and we’re thrilled to continue working together to help even more youth in the coming year.”
Empowering Youth Through 4-H
4-H is America’s largest youth development organization, providing young people with the skills and experiences necessary to succeed in life. Nearly six million youth are involved in 4-H programs across the United States, gaining knowledge and skills in areas such as agriculture, health, science, financial literacy, and civic engagement. With the Beyond Ready initiative, 4-H has set a bold goal to prepare 10 million young people for life and work by 2030.
The Spring Paper Clover campaign’s success underscores the vital role that partnerships like the one between Tractor Supply and 4-H play in creating meaningful, positive change for youth across the nation. The funds raised by Tractor Supply customers are critical in providing opportunities for young people to engage in hands-on, educational programs that prepare them for a successful future.
A Longstanding Partnership That Continues to Grow
The relationship between Tractor Supply and 4-H goes beyond a simple fundraising campaign. It’s a reflection of shared values, with both organizations committed to empowering youth, promoting community engagement, and providing resources for future generations. Tractor Supply’s support of 4-H youth development programs aligns with the company’s mission to serve rural communities and strengthen local agriculture, as well as its broader corporate responsibility initiatives.
The Gold Halo Award marks the culmination of years of sustained collaboration between Tractor Supply and 4-H, a partnership that has seen tremendous growth and impact over time. Since its inception, the Paper Clover campaign has raised more than $25 million, helping thousands of young people experience the life-changing programs that 4-H offers.
This year, the funds raised through the Paper Clover campaign will directly impact 4,540 children, sending them to summer camps where they can explore new interests, build leadership skills, and develop a sense of independence. The experience gained at these camps often becomes a foundation for future success in both personal and professional endeavors.
A Call to Action
As Tractor Supply’s 15th annual Paper Clover campaign demonstrates, local consumer-driven initiatives can have a profound and lasting impact. By partnering with 4-H, Tractor Supply has created a model for other companies to follow, showcasing the power of collaboration between businesses and nonprofit organizations to drive positive change. The success of this year’s campaign is a reminder of the incredible generosity of Tractor Supply’s customers and their commitment to helping young people thrive.
Looking ahead, Tractor Supply remains dedicated to supporting 4-H and its programs, ensuring that future generations have the tools, resources, and opportunities they need to succeed. As the campaign continues to grow, Tractor Supply and 4-H will undoubtedly inspire even more people to contribute to this important cause.
“The continued success of the Paper Clover campaign shows just how much our customers care about giving back to their communities,” said Ordus. “We’re grateful to everyone who has supported the campaign over the years and look forward to seeing even more positive change in the years to come.”
The Spring Paper Clover campaign’s outstanding success is a testament to the power of collective action and the difference that individuals and businesses can make when they come together to support a common cause. With Tractor Supply’s continued commitment to the 4-H partnership, the future looks bright for the next generation of leaders, innovators, and community builders.
