In today’s competitive and evolving restaurant industry, standing out and winning customer loyalty is more challenging than ever. Recognizing this, The Kraft Heinz Company (Nasdaq: KHC), one of the world’s leading food and beverage companies, has introduced a new initiative designed to support restaurants and enhance the dining experience for consumers. This initiative, called HEINZ Verified, aims to identify and highlight restaurants that proudly serve authentic HEINZ Ketchup, one of the company’s flagship products beloved by millions worldwide.
Why HEINZ Ketchup Matters
HEINZ Ketchup is more than just a condiment; it is an iconic brand with a heritage that spans over 150 years. It holds a special place in the hearts of food lovers everywhere, with a strong reputation for consistent quality, rich flavor, and that unmistakable taste that complements a wide variety of dishes. Recent research shows that 84% of consumers say they would like a restaurant more if it served HEINZ Ketchup. This overwhelming preference speaks to the deep trust and affection customers have for the brand, making it a powerful asset for restaurants seeking to attract and retain diners.
Kraft Heinz’s new program is designed not only to celebrate that love for HEINZ but also to help restaurants leverage it to drive business success. HEINZ Verified restaurants will be distinguished as venues that prioritize quality and align with the high standards associated with the HEINZ brand.
The HEINZ Verified Program: Elevating Dining Experiences
The HEINZ Verified program is part of Kraft Heinz’s broader Away From Home business, a critical growth pillar focusing on foodservice and restaurant partnerships. This program serves as a stamp of approval, indicating that a restaurant meets specific criteria by serving genuine HEINZ products, thereby committing to delivering an elevated experience to their guests.
To launch the program, Kraft Heinz has partnered with Uber Eats, one of the largest and most influential food delivery platforms in North America. Through this partnership, consumers in key cities including Chicago, Dallas, Denver, Los Angeles, Miami, and Pittsburgh can now easily discover HEINZ Verified restaurants directly through the Uber Eats app. This feature simplifies the search for quality dining options that include the beloved HEINZ Ketchup, providing users with confidence that their order comes from an establishment dedicated to excellence.
To celebrate the launch, Uber Eats is offering a special promotion for a limited time: users who order from HEINZ Verified restaurants can enjoy $5 off orders of $30 or more (taxes and fees apply). This incentive not only encourages consumers to explore HEINZ Verified venues but also helps drive traffic and sales to participating restaurants.
Supporting Restaurants Beyond the Label
The HEINZ Verified program goes far beyond just branding. Kraft Heinz is committed to providing a comprehensive suite of benefits to its partner restaurants, designed to help them thrive in a tough market. Participating restaurants will receive access to valuable consumer insights and trend data, empowering operators to better understand their customers and adapt to evolving preferences.
Additionally, HEINZ Verified restaurants will be provided with free product samples, promotional materials, branded merchandise, digital resources, and marketing support. This multifaceted approach is intended to boost brand visibility, encourage customer engagement, and ultimately increase sales and profitability for restaurant partners.
Peter Hall, President of Elevation, North America at Kraft Heinz, highlights the program’s mission:
“By introducing HEINZ Verified, we want to help restaurants succeed so communities can thrive – delivering quality and value for both restaurants and individuals through meaningful, best-in-class products and experiences. Our ambition is to help restaurant operators excel while also providing elevated dining experiences for people wherever they eat away from home.”
A Legacy of Quality and Fan Devotion
The launch of HEINZ Verified reaffirms Kraft Heinz’s longstanding dedication to quality and excellence. For more than a century and a half, HEINZ has built its reputation on producing consistently delicious ketchup that consumers can rely on. The brand has inspired what some describe as “irrational love” — passionate loyalty from fans who swear by HEINZ as the only ketchup worthy of their meals.
This deep-rooted admiration is not just anecdotal; it is backed by research showing that a majority of consumers insist on HEINZ ketchup when dining out, underscoring the brand’s powerful pull and its critical role in the away-from-home dining landscape.
Strengthening Partnerships and Expanding Reach
Alex DiValerio, Head of Restaurant Operations, North America at Uber, shared his enthusiasm for the partnership:
“This exciting new partnership with HEINZ spotlights restaurants on the Uber Eats platform across the country serving the products people know and crave. This collaboration makes it easier than ever for consumers to discover local favorites featuring HEINZ products — and helps drive even more value to our restaurant partners.”
By teaming up with Uber Eats, Kraft Heinz is tapping into a vast network of consumers actively seeking convenient, quality dining options. The HEINZ Verified designation not only helps consumers identify trusted restaurants but also provides a marketing advantage to operators competing in a crowded marketplace.
Showcasing HEINZ Verified at Industry Events
The company will showcase HEINZ Verified and its Away From Home innovations at the upcoming National Restaurant Association Show in Chicago from May 17-20, 2025. This premier industry event will offer restaurant operators and foodservice professionals a chance to learn more about the program, sign up for participation, and explore how Kraft Heinz’s offerings can support their business growth.
“Daytrippin’” — A New Content Series Celebrating Local Food Culture
In addition to the HEINZ Verified program, Kraft Heinz will debut a new content series titled “Daytrippin’” that will be distributed on YouTube and packaged for streaming platforms. This series stars actor, comedian, and social media personality Steven He as he embarks on a road trip from Pittsburgh to Cleveland to Chicago.
The series will spotlight the unique local food cultures and iconic dishes of each city, highlighting the passionate people behind the scenes who bring these culinary experiences to life. By connecting food, community, and culture, “Daytrippin’” aims to engage viewers while reinforcing the importance of quality ingredients like HEINZ Ketchup in everyday dining.
How Restaurants Can Join the Movement
Restaurants across the United States interested in joining the HEINZ Verified program can sign up now. By becoming HEINZ Verified, restaurants will not only showcase their commitment to quality but also gain access to valuable support from Kraft Heinz to help drive customer loyalty and business growth.
In summary, the launch of HEINZ Verified marks a significant step forward in Kraft Heinz’s efforts to support the restaurant industry through a blend of iconic branding, strategic partnerships, and innovative marketing. By elevating restaurants that serve genuine HEINZ products, the program promises to create a win-win scenario — helping restaurants succeed and providing consumers with the trusted quality they crave whenever they dine away from home.
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