Cherry Tomatoes NatureSweet Unveils Sweeter Glorys Variety
NatureSweet®, a pioneer in premium produce and trusted name in greenhouse-grown tomatoes, is proud to announce the revitalization of one of its flagship products—Glorys® cherry tomatoes. With a fresh burst of flavor, enhanced sweetness, and a host of improvements in quality and performance, the new and improved Glorys® are poised to redefine consumer expectations in the cherry tomato category.
The newly enhanced Glorys® variety is the result of years of innovation, rigorous testing, and global research. These tomatoes deliver a richer, more aromatic flavor profile, improved texture, deeper color, and a satisfying burst that outshines competitor varieties. According to NatureSweet, extensive consumer testing consistently ranks the new Glorys® as the top choice among cherry tomatoes, outperforming others in taste, texture, and overall enjoyment.
A Sweeter, Smarter Tomato Born from Global Research
The journey toward crafting a sweeter and more resilient cherry tomato began in earnest in 2022. Led by Gilberto Rojas, NatureSweet’s Senior Manager of New Varieties, the company embarked on a comprehensive global search, sampling and evaluating seeds from over a dozen countries.
“Our mission was to find a cherry tomato that could elevate the eating experience for consumers while also supporting more sustainable and secure farming practices,” said Rojas. “We worked with seed companies across multiple continents to find the perfect variety. The one we selected truly stands out—it’s not only high-yielding and disease-resistant but also scores remarkably well on the Brix scale, which measures sweetness. The taste is aromatic, vibrant, and consistently enjoyable.”
This new variety not only impresses with its flavor but also addresses a critical concern in modern agriculture: crop resilience. The updated Glorys® tomato variety boasts a high resistance to diseases, making it a valuable addition to NatureSweet’s produce portfolio. This resistance helps reduce the need for pesticides and enhances food security by promoting crop longevity and health.
Sensory Excellence Confirmed by Rigorous Testing
To ensure the new Glorys® would meet the high standards of both consumers and food professionals, the variety underwent thorough evaluation by NatureSweet’s in-house Sensory Evaluation Department. Led by Julieta Ramírez, Manager of Sensory Evaluation, the department plays a key role in testing, tasting, and selecting the best-performing tomato varieties.
“This is one of the sweetest tomatoes our sensory panel has ever tested,” Ramírez noted. “Our evaluation process includes measuring sweetness, acidity, firmness, and aroma. The new Glorys® scored exceptionally high in all these categories. But what truly validated our findings was consumer testing—Glorys® received top scores across the board, confirming its strong appeal to everyday shoppers.”
Taste isn’t the only factor that consumers loved. The new Glorys® also maintains excellent texture and juiciness, holding up well whether eaten raw, sautéed, roasted, or grilled. This versatility makes Glorys® a standout ingredient for salads, pasta dishes, and a variety of home-cooked meals.
A Versatile, Healthy Option for Modern Lifestyles
With modern consumers increasingly seeking healthier snack and meal options, the improved Glorys® are a timely offering. Like NatureSweet’s renowned Cherubs® grape tomatoes—which continue to dominate the snacking tomato segment as the best-selling brand in the U.S.—the updated Glorys® offer a convenient and flavorful option that fits seamlessly into busy lifestyles.
Packed with Vitamins A and C, the new Glorys® deliver powerful nutrition in a small package. Each serving contains fewer than 50 calories, making them a guilt-free, nutrient-rich addition to daily diets.
The tomatoes are perfect for:
- Grilling: Their size and firmness make them ideal for skewers or grill baskets.
- Sautéing and Roasting: They hold their shape and release rich juices, enhancing any dish.
- Baking: Add them to savory tarts, flatbreads, or quiches for a bright burst of flavor.
- Snacking: Enjoy straight out of the package as a refreshing, satisfying snack.
- Salads: Their sweetness and color elevate any salad, from simple greens to complex grain bowls.
NatureSweet is focused on delivering premium-quality produce that supports both delicious meals and healthy living. With the updated Glorys®, the company expands its portfolio of flavorful, convenient, and nutritious options for consumers.
Sustainability in Every Step
In keeping with NatureSweet’s ongoing commitment to environmental stewardship, the new Glorys® are available in 100% recycled PET packaging. This proprietary package is designed not only to maintain the freshness and integrity of the tomatoes but also to reduce environmental impact. By repurposing plastic and minimizing waste, NatureSweet continues to take measurable steps toward a more sustainable future.
Packaging sustainability is just one part of the company’s broader vision. NatureSweet is committed to responsible agriculture through the use of protected greenhouses, integrated pest management, reduced water use, and fair labor practices. As a Fair Trade-certified grower, NatureSweet also ensures that its workforce receives fair wages and access to community development programs.
Available Now Nationwide
NatureSweet’s updated Glorys® cherry tomatoes are now available in convenient 10-ounce packages at supermarkets across the United States. With their amplified sweetness, improved resilience, and eye-catching packaging, these tomatoes are expected to become a household staple, much like their sibling brand, Cherubs®.
Whether you’re a health-conscious consumer, an avid home cook, or simply someone who appreciates flavorful produce, the new Glorys® are sure to deliver an exceptional eating experience.
About NatureSweet®
Headquartered in San Antonio, Texas, NatureSweet® is the leading brand of greenhouse-grown vegetables in North America. Known for its commitment to quality, innovation, and sustainability, the company produces a range of flavorful tomatoes and other vegetables that are grown with care, harvested by hand, and packed with purpose. NatureSweet’s mission is to transform the lives of agricultural workers while delivering the best-tasting produce on the market.
With the launch of the new, sweeter Glorys®, NatureSweet continues to raise the bar for what consumers can expect from fresh produce—exceptional taste, responsible farming, and a commitment to excellence from seed to shelf.
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