DoorDash, one of the leading on-demand delivery platforms in the U.S., has announced a significant new partnership with Northeast Grocery, Inc., the parent company behind well-known grocery brands Market 32, Price Chopper, and Tops Friendly Markets. This strategic collaboration enables customers to order fresh groceries, household essentials, and prepared meals from nearly 260 Northeast Grocery stores, with the convenience of fast, on-demand delivery through the DoorDash app or website.
Expanding Access to Fresh and Affordable Groceries
With this partnership, DoorDash now offers access to more than 150,000 items across Market 32, Price Chopper, and Tops locations spanning six states in the Northeast. This extensive product selection includes everything from fresh produce, meats, snacks, and beverages to pantry staples and household goods. DoorDash customers can now browse and shop for a wide array of groceries—from daily necessities to specialty products—right from their phones or computers, and have them delivered in as little as an hour, depending on the customer’s location.
Mike Goldblatt, Vice President of Retail and Grocery Partnerships at DoorDash, emphasized the convenience this partnership brings to shoppers: “DoorDash offers a convenient way for shoppers to get fresh, affordable groceries delivered on demand. We’re delighted to add this well-loved Northeast grocer with nearly 300 locations to DoorDash, allowing consumers to stock up on everything from daily staples to grab-and-go favorites and discover other great local options in their community.”
This initiative not only enhances the grocery shopping experience but also addresses evolving consumer preferences for speed, convenience, and flexibility in grocery delivery—factors that have become increasingly important in the wake of changing shopping behaviors accelerated by the COVID-19 pandemic.
Strengthening Local Roots with a Modern Twist
John Persons, CEO of Northeast Grocery, Inc., highlighted how this partnership is designed to align with the company’s local heritage while meeting modern customer expectations. “This partnership is about meeting evolving customer expectations while staying true to our local roots,” Persons said. “By partnering with DoorDash, we’re adding a layer of convenience that complements the quality, value, and service Market 32, Price Chopper, and Tops are known for. It’s an exciting next step in our e-commerce growth and a powerful opportunity to deepen our relationship with shoppers while reaching even more customers across Northeast Grocery’s six-state footprint.”
This sentiment underscores how Northeast Grocery is balancing tradition with innovation. While the stores remain community staples known for quality and value, the integration with DoorDash’s technology platform and logistics capabilities marks a decisive move into the future of grocery retailing, combining the best of local knowledge with modern e-commerce and delivery convenience.
Special Launch Offers to Welcome Customers
To celebrate this new partnership and encourage customers to try the service, DoorDash is rolling out special savings on first delivery orders from participating Market 32, Price Chopper, and Tops Friendly Markets locations. Customers who are members of DashPass—DoorDash’s subscription service offering benefits such as $0 delivery fees and reduced service charges—can enjoy even deeper discounts.
Specifically, DashPass members can receive 40% off orders with a subtotal of $55 or more (up to $25 off) through June 19, 2025. They can apply promo code 40M32PC for Market 32 and Price Chopper orders or 40TOPS for Tops Friendly Markets. Meanwhile, customers who are not DashPass members can still save 30% off orders with a subtotal of $45 or more (up to $15 off) using promo codes 30M32PC or 30TOPS respectively.
These discounts apply to first-time orders and encourage customers to experience the ease and speed of ordering groceries through DoorDash’s platform, making it more accessible and affordable to try the new service.
Key Features of DoorDash Grocery Delivery from Northeast Grocery
Through the partnership, DoorDash customers can enjoy a wide variety of features and benefits that enhance the overall shopping experience:
- Vast Product Selection: Shoppers can choose from over 150,000 items, including fresh produce, meats, dairy products, snacks, beverages, frozen foods, pantry staples, and household essentials. This broad inventory ensures customers can fulfill all their grocery needs in a single order.
- Fresh and Prepared Meals: Beyond traditional grocery items, the partnership offers a range of freshly prepared meals and meal solutions. These include ready-to-heat entrees and grab-and-go favorites, ideal for busy customers seeking convenience without sacrificing quality.
- Fast, On-Demand Delivery: One of DoorDash’s core strengths is its ability to deliver goods quickly and reliably. Many customers can receive their groceries within an hour, allowing for last-minute shopping and more spontaneous meal planning.
- DashPass Perks: DoorDash’s membership program, DashPass, provides subscribers with benefits like $0 delivery fees and reduced service fees on eligible orders, increasing the value proposition for frequent users.
- Localized Shopping Experience: Customers can select their preferred neighborhood store for a personalized shopping experience, supporting local businesses while enjoying the convenience of a major delivery platform.
Understanding the Terms and Conditions
The launch promotions come with clear terms and conditions designed to ensure transparency for customers:
- DashPass benefits apply only to eligible orders that meet the minimum subtotal requirement and only on participating stores. Customers should note that service fees, taxes, and gratuity are not included in the discount.
- The 40% off discount for DashPass members is limited to first-time orders with a minimum subtotal of $55 and has a maximum discount value of $25. Alcohol purchases are subject to additional restrictions, including age verification and a reduced maximum discount on alcoholic items.
- Non-DashPass customers can avail 30% off first orders with a minimum subtotal of $45, capped at $15 off, with similar restrictions for alcohol orders.
- These offers are valid through June 19, 2025, and limit one use per person.
For full details and further terms, customers are encouraged to visit the official DoorDash promotion page.
What This Means for the Grocery Landscape
This collaboration between DoorDash and Northeast Grocery signals a growing trend in the grocery sector: the integration of traditional supermarket chains with leading delivery platforms to meet consumers’ rising expectations for speed, convenience, and choice.
As more consumers become comfortable ordering groceries online and expect rapid delivery, partnerships like this one serve as a model for how grocery retailers can leverage third-party logistics providers to expand their reach and service offerings without the heavy investment in their own delivery infrastructure.
For Northeast Grocery, the move expands their e-commerce footprint across six states, connecting them with DoorDash’s millions of users and technology-driven fulfillment network. For DoorDash, it strengthens their grocery category presence by adding trusted regional brands with strong community ties, diversifying their offerings beyond restaurants and convenience stores.
Ultimately, customers are the biggest winners, gaining access to a vast inventory of fresh and affordable groceries delivered right to their doorstep, often within the hour—providing an exceptional combination of choice, quality, and convenience.
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