Charoen Pokphand Foods Public Company Limited (CP Foods), a global leader in agro-industrial and food conglomerate operations, is gearing up to unveil an extraordinary food innovation showcase at THAIFEX – Anuga Asia 2025, one of Asia’s most prominent food and beverage trade exhibitions. Scheduled to run from May 27 to 31, 2025, the event will take place at Challenger Hall 2, IMPACT Muang Thong Thani, Thailand, under the striking theme: “KITCHEN OF THE WORLD: QUALITY THROUGH SUSTAINOVATION.”
This visionary concept encapsulates CP Foods’ long-standing commitment to delivering products that not only meet the highest standards of quality but also emphasize sustainability and innovation—or “Sustainovation,” a term coined by the company to reflect its mission of sustainable creativity. The event will feature a wide array of internationally acclaimed export products, as well as premium imported selections designed to suit the tastes and health-conscious lifestyles of modern global consumers.
A Taste of the World from Three Signature Brands
CP Foods will spotlight three of its most globally recognized and loved brands: Authentic Asia, Kitchen Joy, and MEAT ZERO—each presenting unique culinary offerings tailored to diverse international palates.
Authentic Asia: Ready-to-Eat Meals for the Modern Gourmet
Authentic Asia is set to introduce an impressive lineup of ready-to-eat meals that capture the heart of three iconic Asian cuisines—Japanese, Korean, and Thai. Each series is designed to deliver an authentic dining experience, prepared using the finest ingredients and cutting-edge food technology to preserve taste, nutrition, and freshness.
- Japanese Series: Leading the lineup is the Crispy Japanese Tatsutaage, a fried chicken dish that has gained popularity not only in Japan but also across European markets. Its lightly marinated and crispy texture delivers a satisfying umami bite that is both familiar and indulgent.
- Korean Series: This series introduces the Honey Lemon Chicken, a dish that perfectly blends sweet, sour, and savory notes, echoing the complexity of traditional Korean flavor profiles.
- Thai Series: Newly developed dishes such as Tom Yum Fried Chicken and Hat Yai Fried Chicken bring bold, spicy, and herbaceous Thai flavors to life. These items reflect Thailand’s regional culinary diversity and are expected to appeal to both local and international audiences.
Kitchen Joy: Europe’s Favorite Thai-Inspired Meal Kits
A go-to brand in European markets, Kitchen Joy will present three distinctive product lines designed to deliver convenience without sacrificing authenticity:
- Thai Cube: These microwaveable meal kits feature Thailand’s beloved spicy stir-fries and curries, ideal for consumers who crave genuine Thai flavors in a compact, ready-to-eat format.
- Indian Cube: Representing the fragrant and deeply spiced cuisine of India, this range features dishes such as tikka masala, palak paneer, and biryani—ideal for those who enjoy complex, layered flavors.
- Green Cube: Catering to the growing plant-based market, this selection includes vegetarian and vegan-friendly meals made with natural, wholesome ingredients, offering healthy choices without compromising on taste.
MEAT ZERO: The Future of Plant-Based Protein
As part of its commitment to sustainability, CP Foods will also highlight its innovative MEAT ZERO line, which represents the company’s foray into the rapidly growing plant-based protein segment. Designed to look, cook, and taste like real meat, MEAT ZERO products are made with proprietary plant-protein technology.
Showcased items will include:
- Panang-Style Plant-Based Protein: A rich, spicy, coconut-based curry dish featuring plant-based meat that mimics the texture of real chicken or pork.
- Japanese Mushroom Gyoza: A delightful fusion of Japanese-style dumplings filled with savory mushrooms and herbs, entirely meat-free and bursting with flavor.
Food Safety That’s Out of This World
One of the most intriguing elements of the exhibit will be a feature titled “Thai Chicken to Space.” This initiative underscores CP Foods’ unmatched commitment to food safety, hygiene, and production excellence. The chicken products selected for this mission were manufactured under space-grade safety protocols, equivalent to those used in food preparation for astronauts.
Visitors will have the opportunity to explore the behind-the-scenes journey of these space-certified products through interactive displays and engaging multimedia presentations. Children and families can also participate in fun educational games with the chance to win exciting prizes.
Don’t Miss These Must-See Highlights
CP Foods’ booth at THAIFEX – Anuga Asia 2025 will be packed with food innovations, from award-winning products to gourmet staples. Some of the highlights include:
- Bucher Broth-Filled Sausage: This innovative sausage, featuring a juicy core of flavorful pork bone broth, has been awarded the prestigious THAIFEX Taste Innovation Award 2025. The product redefines the sausage-eating experience by combining rich flavors with surprise elements of texture and juiciness.
- Premium Global Dishes: A stunning selection of globally inspired ready meals will be available, including:
- Fried Basil Chicken (Thai)
- Roasted Duck Pancakes (Chinese fusion)
- Baked Vermicelli with Shrimp (Southeast Asian)
- Chinese Herb Fried Rice
- Mango Sticky Rice Spring Rolls, a creative dessert twist on a Thai classic
- Diverse Rice Varieties: Reflecting Thailand’s agricultural heritage and culinary versatility, CP Foods will showcase rice types such as Jasmine, Basmati, Rice Berry, and Garlic Rice, each offering unique flavors and nutritional benefits.
Exclusive Imported Delicacies for Thai Food Lovers
In addition to its locally produced offerings, CP Foods will introduce a curated selection of premium imported ingredients, giving Thai consumers a rare opportunity to sample some of the world’s finest foods:
- CP Uoriki: Premium seafood imported from Japan, emphasizing freshness and sustainability
- A5 Wagyu Beef: Luxurious, melt-in-the-mouth beef from Nagasaki, Japan
- HARVEY BEEF: Grass-fed, high-quality Australian beef, known for its tender texture
- Barilla Pasta: Authentic Italian pasta products beloved by chefs and home cooks worldwide
- Meiji Cheese: Crafted in Hokkaido, Japan, this cheese line offers rich, creamy textures and subtle umami flavor
