Pop-Tarts® is back in the spotlight with a sensational collaboration that celebrates nostalgia, iconic characters, and irresistible snacking. The beloved toaster pastry brand has teamed up with Marvel Studios for a limited-edition release inspired by the upcoming film “The Fantastic Four: First Steps”, hitting theaters nationwide on July 25, 2025. This exciting partnership marks the triumphant return of a fan-favorite flavor and delivers an out-of-this-world snacking experience that honors the legacy of two cultural powerhouses born in the 1960s.
The partnership is more than just a marketing stunt—it’s a celebration of shared origins and iconic status. Both Pop-Tarts and the original Fantastic Four comic made their debuts in the early 1960s, revolutionizing their respective industries. Pop-Tarts forever changed the breakfast game with its convenient, toaster-ready pastries, while the Fantastic Four redefined what a superhero team could be, becoming cornerstones of American pop culture.
The Return of a Fan-Favorite Flavor: Pop-Tarts® Frosted Blue Raspberry
At the heart of this collaboration is the highly anticipated return of Pop-Tarts® Frosted Blue Raspberry, a flavor that last graced store shelves in 2019. This bold, fruity, and delightfully sweet pastry is back exclusively at Walmart for a limited time. Fans can once again savor the taste of a gooey, tangy blue raspberry-flavored filling wrapped in the classic flaky pastry, now with a fun new twist.
Each Pop-Tarts Frosted Blue Raspberry pastry features one of eight unique frosting designs inspired by The Fantastic Four—including illustrations that pay tribute to the super team’s iconic members, their elemental powers, and cosmic origins. Whether you’re a fan of Mr. Fantastic’s elasticity, the Invisible Woman’s force fields, the Human Torch’s fiery flair, or The Thing’s rock-solid strength, there’s a pastry to match your favorite hero.
But that’s not all. Even if Frosted Blue Raspberry isn’t your go-to flavor, fans can still enjoy the magic of Marvel with specially marked boxes of Pop-Tarts® Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted S’mores, which also include the collectible Fantastic Four-themed printed pastries. These packages are available at grocery retailers across the country for a suggested price of $3.89 per 8-count box.
A Delicious Connection to the MCU
“This collaboration is truly a celebration of two iconic brands with roots that trace back to the same groundbreaking decade,” said Leslie Serro, Vice President of Marketing for Pop-Tarts. “The 1960s brought us Pop-Tarts and Marvel’s Fantastic Four, both of which have remained fan favorites for generations. Bringing them together in this way—by launching a limited-edition version of our own fantastically blue toaster pastry—is the perfect tribute to this summer’s most highly anticipated movie and a fun treat for Marvel fans and snack lovers alike.”
The campaign also marks the latest chapter in Pop-Tarts’ tradition of pop culture partnerships. From video games to fashion collaborations, the brand has consistently found new and creative ways to stay relevant across generations. By aligning with The Fantastic Four, Pop-Tarts taps into a multigenerational fanbase that spans from longtime Marvel comic readers to today’s younger moviegoing audiences.
Movie Reward Program: Snack, Watch, and Save
In addition to the new product releases, Pop-Tarts and Marvel Studios are inviting fans to turn their snack purchases into a moviegoing experience. Starting June 1, 2025, consumers who purchase $10 or more of any participating Pop-Tarts varieties in a single transaction are eligible to receive a $5 Fandango Movie Reward, which can be redeemed for a ticket to Marvel Studios’ The Fantastic Four: First Steps.
To take advantage of this offer, shoppers simply need to buy qualifying products—including Frosted Blue Raspberry, Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted S’mores—between June 1 and August 31, 2025. Once they’ve made their purchase, they can visit
Each reward code is valid for a single movie ticket, up to a $5 value, for use on Fandango.com or the Fandango app at participating theaters across the U.S. The code must be redeemed by September 30, 2025, or before the film is no longer in theaters—whichever comes first. The offer is limited to two codes per household and is non-transferable. Additional terms and conditions apply, and fans are encouraged to check the promotional website for full details.
Limited-Time Offer: Don’t Miss Out!
With their vibrant designs, nostalgic flavor, and superhero-inspired presentation, these limited-edition Pop-Tarts are expected to fly off shelves faster than the Human Torch in flight. Whether you’re stocking up for a movie night, collecting all eight pastry prints, or just satisfying your sweet tooth with a beloved blast from the past, this is one promotion fans won’t want to miss.
Follow Pop-Tarts for the Latest News
For ongoing updates, behind-the-scenes looks, and sneak peeks of the Pop-Tarts x Marvel collaboration, fans can follow @PopTartsUS on their favorite social media platforms. Whether you’re a longtime enthusiast or a new fan just discovering the fun, Pop-Tarts promises even more exciting content leading up to the July 25 movie premiere.
