NEWYORK PERFECT CHEESE, a beloved brand known for its exquisite cheese confections, is set to unveil an exciting new product that will delight both cheese aficionados and casual snack lovers alike. On Wednesday, June 4, 2025, the company will release its newest creation, the “Perfect Pizza,” exclusively at its Tokyo Station store. This launch marks a significant milestone for the brand — it is the first new item introduced in eight years since the brand’s inception.
A Gourmet Twist on a Classic Favorite
The “Perfect Pizza” is not your average pizza snack. Designed as a sophisticated appetizer, it blends carefully selected ingredients with an innovative culinary approach to elevate the simple pleasure of pizza into a luxurious experience. The foundation of this new delicacy is a delicately crafted puff pastry base. Light and flaky, the pastry is infused with a subtle butter aroma that invites the senses even before the first bite.
The base is seasoned with a harmonious blend of garlic, salt, pepper, and a medley of spices that complement but do not overpower the key flavors to come. Atop this crisp, golden pastry sits a duo of cheeses meticulously chosen for their exceptional quality and perfect synergy.
The Cheese Duo: Red Cheddar and Parmigiano Reggiano
At the heart of “Perfect Pizza” are two premium cheeses: red cheddar and Parmigiano Reggiano. The red cheddar brings a creamy texture with a fresh, slightly tangy flavor that is both rich and refreshing. Its vibrant character is beautifully balanced by the delicate, milky richness of Italian Parmigiano Reggiano, renowned worldwide for its light yet complex taste and granular texture.
Together, these cheeses create an exquisite flavor profile that is savory and nuanced, making every bite a decadent delight. The cheeses meld flawlessly with the tangy tomato layer beneath them, contributing to a taste experience that is both familiar and innovatively fresh.
Designed for Sharing and Pairing
The “Perfect Pizza” is thoughtfully crafted in stick-shaped pieces that are easy to hold and share. This design choice makes the appetizer ideal for parties, gatherings, or as a sophisticated snack to enjoy with a favorite beverage. The combination of a crunchy puff pastry and creamy cheese, coupled with the zesty tomato undertones, pairs perfectly with beer, wine, or any alcoholic drink of choice, making it an excellent accompaniment for social occasions.
Available in three convenient pack sizes, customers can choose from 4 pieces priced at ¥900 (excluding tax), 6 pieces at ¥1,200, or 8 pieces for ¥1,600, allowing for flexible serving options whether for an intimate treat or larger group sharing.
NEWYORK PERFECT CHEESE: A Celebrated Brand with International Acclaim
NEWYORK PERFECT CHEESE is not just another cheese confectionery. It is a brand with a distinguished reputation both in Japan and internationally, recognized especially by tourists from Taiwan and Hong Kong. According to a survey published by Geelee Media Group on February 1, 2024, NEWYORK PERFECT CHEESE was ranked No.1 in the category of “Confectionery That Taiwanese and Hong Kong Tourists Want to Buy in Japan.” This accolade reflects the brand’s strong appeal and esteemed position as one of Japan’s representative sweets, highly sought after by visitors for its exceptional quality and unique flavor combinations.
The Experts Behind the Excellence
What sets NEWYORK PERFECT CHEESE apart is its foundation in the expertise of three world-renowned cheese professionals who bring unparalleled knowledge and skill to every product. This collaboration ensures that each confection is crafted with the utmost care, precision, and respect for the art of cheesemaking.
- Bill Yosses
A former White House pastry chef, Bill Yosses is internationally recognized for his pastry craftsmanship. Currently based in New York, he is the owner and chef of “Perfect Pie,” acclaimed for producing some of the world’s finest pies. His mastery in blending flavors and textures plays a critical role in shaping the brand’s innovative approach to cheese confections. - Miyuki Murase
Miyuki Murase is the first Japanese to be crowned the World’s Best Fromager, a prestigious title awarded to the top cheese expert globally. She has been honored with several distinguished accolades, including being named Chevalier of the Confrérie des Chevaliers du Taste-Fromage de France in 2006, winning the Maître Fromager award from the Guilde Internationale des Fromagers in 2013, and receiving the Chevalier of L’Ordre du Mérite Agricole in 2015. Her deep knowledge of cheese varieties and pairing principles greatly influences the brand’s product development. - Rodolphe Le Meunier
A certified French MOF (Meilleur Ouvrier de France) cheesemonger, Rodolphe Le Meunier is recognized by the French government as a master craftsman in cheese. He has won the International Fromager Competition, underscoring his expertise in selecting and maturing cheeses. His skill ensures that the brand sources the highest quality cheeses and employs optimal techniques in crafting its products.
Together, these experts oversee the meticulous selection and combination of cheeses, ensuring that every bite of NEWYORK PERFECT CHEESE’s offerings delivers a remarkable balance of flavor, aroma, and texture.
Meticulous Craftsmanship and Production
At NEWYORK PERFECT CHEESE, the production process is a careful orchestration of art and science. Every aspect, from choosing the finest cheeses worldwide to determining the precise baking temperature and humidity levels, is controlled to perfection. The company focuses on preserving the richness and smoothness of the cheeses while enhancing their natural aromas and deep flavors through optimal preparation techniques.
This attention to detail guarantees that customers experience cheese confections that are rich yet balanced, indulgent but refined. The “Perfect Pizza” is a continuation of this tradition, showcasing the brand’s commitment to quality and innovation.
Where to Find NEWYORK PERFECT CHEESE
For those eager to try the new “Perfect Pizza” and other renowned offerings, NEWYORK PERFECT CHEESE is conveniently available at several prime locations:
- Tokyo Station Store — Open daily from 8:00 am to 9:00 pm, this is the exclusive launch site for “Perfect Pizza.”
- Keio Department Store, Shinjuku — Open 10:00 am to 8:00 pm.
- Haneda Airport Terminal 1 Store — Open early from 6:00 am to 8:00 pm, perfect for travelers.
- Sogo Yokohama Store — Open 10:00 am to 8:00 pm.
- Tobu Ikebukuro Store — Open 10:00 am to 8:00 pm.
In addition to these stores, NEWYORK PERFECT CHEESE products, including the new “Perfect Pizza,” are also available at major airport duty-free shops, including:
- Narita Airport International Terminal Store (Fa-So-La TAX FREE AKIHABARA)
- Kansai International Airport Store (KIX DUTY-FREE, Terminal 1 Building 2F, International Gate Area)
- New Chitose Airport Store (Northside Duty-Free Shop, International Terminal Building 3F, after Security Checkpoint)
This widespread availability ensures that visitors and locals alike can enjoy the brand’s premium cheese confections wherever they travel within Japan.
A New Era for NEWYORK PERFECT CHEESE
The launch of “Perfect Pizza” signals a new era for NEWYORK PERFECT CHEESE as it expands beyond its classic cheese confectioneries to offer sophisticated appetizer-style items that cater to evolving tastes and dining trends. By combining the finest ingredients, expert craftsmanship, and innovative presentation, the brand continues to solidify its reputation as a leader in the premium cheese confectionery market.
For anyone visiting Tokyo Station or passing through the bustling transit hub, the new “Perfect Pizza” promises an irresistible gourmet snack experience — a perfect harmony of buttery pastry, savory cheese, and tantalizing tomato, all crafted with the world’s finest cheeses by masters of the craft.
Mark your calendar for June 4, 2025, and be among the first to savor this delicious new offering from NEWYORK PERFECT CHEESE.
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