In a move sure to thrill both chocolate enthusiasts and Pokémon Trainers alike, The Hershey Company and The Pokémon Company International are teaming up for a special-edition release of Hershey’s Kisses that blends childhood nostalgia with sweet indulgence. The limited-time collaboration introduces a first-of-its-kind Hershey’s Kisses collection wrapped in 151 unique Pokémon-themed foils, each inspired by the original Kanto region Pokémon.
Whether you’re a long-time fan who remembers choosing your first starter Pokémon or a newcomer discovering the magic of the franchise, this collaboration creates a fresh and flavorful way to relive your favorite Pokémon memories—bite by chocolatey bite.
A Nostalgic Treat Gets a Pokémon Makeover
At the heart of this collaboration is the timeless Hershey’s Kisses milk chocolate—beloved for its iconic teardrop shape and creamy melt-in-your-mouth texture. But now, every Hershey’s Kisses piece comes wrapped in collectible foil printed with the likeness of one of the 151 classic Pokémon from the Kanto region, including fan favorites like Pikachu, Bulbasaur, Squirtle, Charmander, and the elusive Mew.
Instead of simply unwrapping a candy, fans are now unwrapping a surprise, transforming each sweet moment into a chance to discover, trade, and collect. With 151 foil designs, every bag offers a new opportunity to encounter rare Pokémon, connect with fellow collectors, and deepen one’s appreciation for both chocolate and the Pokémon universe.
“More Than Just a Treat”: Hershey’s on the Joy of Collecting
Ashley Reeb, Senior Associate Brand Manager at The Hershey Company (NYSE: HSY), emphasized the unique nature of this collaboration and the excitement it brings to both brands’ communities.
“Our collaboration with Pokémon combines the timeless appeal of Hershey’s Kisses chocolates with the joy of discovery and collecting—making it more than just a treat,” Reeb said. “The special-edition foils may spark a little friendly competition but also unite fans around their love for milk chocolate and Pokémon.”
This partnership marks a convergence of iconic franchises, leveraging the cultural significance of Pokémon’s original generation and the enduring popularity of Hershey’s Kisses to create a product that appeals across age groups. For older fans, it’s a nostalgic throwback. For younger fans, it’s a delicious and interactive introduction to both brands.
The Collector’s Case: A Must-Have for Fans
To heighten the collecting experience, Hershey has created a limited-edition Hershey’s Kisses & Pokémon Collector’s Case, designed to hold one of each of the 151 unique foil-wrapped chocolates. This custom-built display case is more than just packaging—it’s a statement piece for collectors and an invitation to embark on a full-fledged chocolate-fueled Pokédex quest.
The Collector’s Case is available on a first-come, first-served basis via the campaign’s official website, . Fans eager to secure one will need to create an account and act quickly, as quantities are limited and demand is expected to be high. The case encourages fans not just to eat the chocolates, but to carefully preserve each foil wrapper as part of a larger collectible journey.
Bringing the Experience Online: A Digital Companion for Collectors
Beyond the physical candy and the real-world excitement of unwrapping surprises, the Hershey’s and Pokémon collaboration also extends into the digital realm. The dedicated campaign website allows fans to track their foil collections online, offering a sleek and user-friendly interface to record which Pokémon they’ve found and which remain elusive.
In addition, collectors can unlock digital certificates of completion, celebrating their progress and sharing their milestones with friends and followers on social media. This gamified experience makes collecting more immersive and interactive, offering a reward system that mirrors the thrill of capturing Pokémon in the original games.
The site will also feature exclusive digital content, promotional updates, and community interaction opportunities throughout the summer, encouraging fans to return regularly and stay connected with the brand journey.
Available Nationwide—But Not for Long
These special-edition Pokémon Hershey’s Kisses chocolates are available in two sizes—10.1 oz and 34.1 oz bags—and can be found at participating retailers across the United States. Each bag includes a random assortment of the 151 foils, making every purchase a potential treasure trove of rare Pokémon.
Because this is a limited-edition offering, fans are encouraged to act fast. Once the supply runs out, it may be gone for good—making now the perfect time to stock up, start collecting, or surprise a fellow Trainer with a sweet and nostalgic gift.
A Sweet Experience for All Ages
Whether you’re a seasoned Pokémon Master, a casual fan who fondly remembers the original Game Boy adventures, or a chocolate lover simply intrigued by the fun new packaging, this collection is designed to spark smiles and inspire connection. Children and adults alike can enjoy the thrill of the hunt, whether they’re sorting wrappers at the kitchen table, trading doubles with friends, or showing off their collection online.
With the Pokémon brand celebrating decades of success and Hershey’s Kisses continuing their reign as a classic American treat, this collaboration celebrates the best of both worlds: enduring affection for a globally beloved franchise and the universal joy of chocolate.
Join the Chocolate-Fueled Adventure
This summer, don’t just eat your candy—collect it. Trade it. Celebrate it.
Whether you’re building your first chocolate Pokédex or just reliving the excitement of your favorite animated battles, the Hershey’s Kisses x Pokémon collaboration delivers a creative, joyful experience that turns everyday snacking into a journey worth remembering.
So grab your bag, unwrap a surprise, and get ready to catch ’em all—one delicious Hershey’s Kiss at a time.
