Fuzzy’s Taco Shop, the beloved fast-casual taco brand known for its Baja-style eats and relaxed atmosphere, is ushering in a bold new chapter with the grand opening of a reimagined concept in Sugar Land, Texas. Launching Monday, June 16, 2025, the new location—branded as Fuzzy’s Tacos and Margs—marks the debut of an elevated hospitality-driven model that promises to redefine the guest experience while staying true to the heart of what makes Fuzzy’s a fan favorite.
Situated at 1912 Wescott Ave #250, this flagship restaurant introduces full-service hospitality, innovative digital enhancements, and an updated menu spotlighting both fresh taco creations and signature classics. More than just another opening, this is a test bed for the brand’s future—a pilot concept that bridges fast casual ease with the indulgent feel of full-service dining.
Grand Opening Festivities Bring Excitement—and Free Tacos
To celebrate the launch in true Fuzzy’s fashion, the Sugar Land restaurant is kicking things off with an exciting opening-day giveaway. The first 50 guests in line on June 16 will receive Free Tacos for a Year, a wildly popular promotion that is sure to draw a crowd. As an added bonus, the first 100 visitors through the doors will walk away with an exclusive Fuzzy’s Taco Shop t-shirt, a coveted collectible for fans of the brand.
From the moment guests arrive, the Sugar Land location makes a statement. The design retains the playful, irreverent tone that longtime customers love, but layers in a new level of comfort and hospitality, setting the stage for a more immersive dining experience.
A New Service Model: Full-Service with a Fuzzy’s Twist
Departing from the typical fast-casual setup where guests order at a counter and pick up their food, the Sugar Land restaurant flips the script. Here, customers are invited to sit back and relax, while Tacotenders—Fuzzy’s friendly, knowledgeable servers—bring the experience tableside.
“This new service model puts hospitality at the heart of everything we do,” said Patrick Kirk, President of Fuzzy’s Taco Shop. “It’s about simplifying the process for our guests while elevating the overall experience. Sugar Land is our opportunity to find that sweet spot between the speed of fast casual and the comfort of full-service, all wrapped in the fun, vibrant vibe that makes Fuzzy’s so unique.”
A Streamlined, Flavor-Packed Menu with Tacos Front and Center
One of the biggest enhancements coming to Fuzzy’s Tacos and Margs is its refreshed and streamlined menu. While the restaurant still serves up its famous Baja-style offerings, the Sugar Land location puts a sharper focus on bold, creative taco options designed to satisfy a variety of tastes.
Menu highlights include:
- Texas Brisket Taco – Hearty, smoky, and tender, this taco brings big Lone Star flavor.
- Cali-Style Steak Taco – A nod to West Coast flair, loaded with premium steak and fresh toppings.
- Sonora Relleno – A standout vegetarian option featuring a fried poblano pepper stuffed to perfection.
- Ultimate Nachos – Layered with cheese, toppings, and protein, perfect for sharing or a hearty solo bite.
Guests can also mix and match tacos to create their ideal combo, offering greater flexibility and value, especially for those eager to try a bit of everything.
Innovative Margaritas and Cocktails: The “Margs” in Tacos and Margs
The Sugar Land debut isn’t just about tacos—it’s also about turning up the fun with an all-new lineup of signature margaritas and frozen cocktails designed to complement the flavorful menu. In this new model, the bar takes center stage, with drinks that are as playful as they are delicious.
New beverage options include:
- Paloma ‘Rita – A tangy tequila cocktail enhanced with a full bottle of grapefruit Jarritos® for a fizzy twist.
- Watermelon ‘Rita – Refreshing and fruity, ideal for summer sipping.
- The Fuzz Driver – A frozen fusion of orange flavors with a boozy punch.
- Double Rum Daiquiri – A vibrant, chilled drink delivering bold tropical notes.
These new additions aim to strengthen Fuzzy’s position as a go-to destination not just for great food, but for a lively and social in-store experience where the bar is a key part of the vibe.
Powered by Local Partners with Big Ambitions
The Sugar Land location is operated by NGE Group, a franchise group spearheaded by brothers Miro and Andrew Nazarian. With deep roots in hospitality and a strong entrepreneurial spirit, the Nazarians are committed to making a lasting impact on the Houston area. The duo has signed on to open three Fuzzy’s Taco Shop locations by the end of 2025.
“Houston is one of the most diverse and vibrant markets in the country,” said Miro Nazarian, Executive Director of NGE and franchisee. “We’re thrilled to be reintroducing Fuzzy’s to this incredible community with a concept that reflects where the brand is headed. More hospitality, more bold flavors, and more fun—this is what Fuzzy’s is all about, and Sugar Land is just the beginning.”
A Glimpse Into the Future of Fuzzy’s Taco Shop
As Fuzzy’s continues to expand across the U.S., the Sugar Land restaurant offers a glimpse into how the brand is evolving to meet the demands of today’s diners. By blending the best elements of fast casual and full-service restaurants, and by doubling down on tacos and tequila-forward beverages, Fuzzy’s aims to carve out a niche that delivers both value and experience.
Whether you’re a longtime fan or a first-time guest, Fuzzy’s Tacos and Margs in Sugar Land invites you to take a seat, enjoy a taco, sip a frozen margarita, and discover what the future of taco dining looks like.
