Jinx, the premium dog Biscuits nutrition brand renowned for its clean, high-quality ingredients, has announced the official launch of an expanded line of innovative dog Biscuits treats. With a focus on flavor, functionality, and nutrition, the brand is introducing four exciting new products: Chicken & Bacon Layers, Beef & Cheese Layers, Salmon & Bone Broth Biscuits, and Beef & Bone Broth Mini Biscuits. These new treats are now available for purchase online at as well as through major retailers including Walmart, Chewy, Amazon, and select stores across the U.S.
Known for its commitment to creating better food for dogs through real ingredients and thoughtful formulations, Jinx’s new treats represent the brand’s latest step in evolving dog snacking into something both enjoyable and nourishing. The expansion comes at a time when more pet parents are paying closer attention to what they feed their furry companions—demanding both taste and transparency.
A New Generation of Treats
Leading the new lineup are the Chicken & Bacon Layers and Beef & Cheese Layers, a creative treat concept that combines two complementary flavors into one delicious layered snack. These dual-layer treats offer dogs a rich, multisensory taste experience. Whether it’s the smoky savoriness of chicken with crispy bacon or the hearty richness of beef paired with sharp cheese, these treats deliver a satisfying chew that dogs will eagerly anticipate.
“We really wanted to bring something fun and functional to treat time,” said Kyle Banahan, President and CEO of Jinx. “These layered treats are more than just flavorful—they’re a reflection of our desire to push boundaries in pet nutrition while making mealtime moments more enjoyable for pets and pet parents alike.”
Another highlight of the release is the Beef & Bone Broth Mini Biscuits, created with smaller breeds in mind. Crafted from high-quality beef and nutrient-rich beef bone broth, these bite-sized biscuits are perfect for toy breeds or for use as training treats. Their smaller size doesn’t compromise on quality—like all Jinx treats, they are free from corn, soy, wheat, and artificial additives.
Also debuting is the Salmon & Bone Broth Biscuit, a crunchy, savory treat that brings one of Jinx’s most popular protein sources into a new form. Salmon, prized for its omega-3 content and digestibility, is combined with collagen-rich bone broth for a snack that’s both tasty and nourishing.
Always Made in the USA, Always High Quality
All of Jinx’s treats are proudly made in the United States. The company maintains strict sourcing standards and production processes to ensure the highest levels of safety, traceability, and nutrition. None of the new treats include any fillers, artificial preservatives, or low-quality by-products—hallmarks that continue to distinguish Jinx in a crowded pet food market.
At a time when pet food recalls and ingredient concerns are on the rise, Jinx’s dedication to ingredient integrity offers peace of mind to pet parents. Their focus remains on delivering recipes that reflect how today’s pet owners want to feed their dogs: like members of the family.
“Our mission from day one has been to improve the way dogs eat by using real, clean ingredients that support their overall well-being,” said Banahan. “Each new product we launch is a step toward that goal.”
Meeting the Needs of Modern Pet Parents
Today’s consumers are more informed and selective about the products they bring into their homes, especially when it comes to their pets. In response, Jinx continues to develop products that address both the practical and emotional needs of dog owners—from nutrition and health to flavor and fun.
This expanded treat lineup is the latest example of how Jinx stays attuned to the evolving expectations of pet lovers. Whether it’s through introducing new formats, like the layered treats, or adapting favorite proteins into different treat styles, the company is focused on innovation that doesn’t compromise its foundational values.
Each treat is designed to serve not just as a snack, but as a moment of connection between dogs and their humans—whether during training sessions, outdoor adventures, or simply as an expression of love.
Where to Find the New Treats
Jinx’s new treats are now available for purchase through a variety of online and brick-and-mortar retailers, making it easier than ever for pet parents to discover the brand. Shoppers can find the entire range of Jinx products—including dry kibble, wet food, meal toppers, and treats—at:
- thinkjinx.com
- Walmart
- Chewy
- Amazon
- National pet retailers
In addition to broadening its product offerings, Jinx continues to expand its retail presence, ensuring that its thoughtfully crafted foods are accessible to pet families across the country.
A Growing Brand with a Clear Mission
Founded on the principle that better food leads to better health, Jinx has consistently aimed to disrupt the pet food space with its modern approach to dog nutrition. By focusing on premium ingredients, rigorous testing, and creative product design, the company has quickly become a trusted name among discerning pet parents.
With the launch of these new treats, Jinx reinforces its reputation not just as a dog food company, but as a partner in canine health and happiness. These products reflect the brand’s ongoing commitment to combining innovation, quality, and heart in everything they do.
“As a team of dog lovers ourselves, we take pride in creating products that we feed our own pets,” added Banahan. “These treats are more than just snacks—they’re an expression of care, a way to bring joy to our dogs’ daily lives.”
