The Seed Oil Free Alliance announced a pivotal step in its mission to transform the food landscape by revealing that Seed Oil Free Certified™ is now an official searchable attribute on RangeMe, the leading online product discovery platform used by major retailers such as Walmart, Kroger, Sprouts Farmers Market, Thrive Market, and numerous regional grocery chains across the United States. This development marks a significant milestone for food and beverage brands seeking to meet the rapidly increasing consumer demand for clean-label, seed-oil-free products.
By integrating Seed Oil Free Certified™ as a searchable feature, RangeMe empowers retail buyers to more easily identify, evaluate, and connect with brands committed to avoiding industrial seed oils—a category of ingredients that many health-conscious consumers are increasingly avoiding. This certification emphasizes the use of heat-stable, minimally processed fats such as extra virgin olive oil, coconut oil, butter, tallow, and avocado oil—alternatives that many shoppers perceive as cleaner and more nutritionally sound.
A Powerful New Tool for Brands and Buyers
Brands that have earned the Seed Oil Free Certified™ distinction can now enhance their visibility and credibility by displaying the certification seal directly on their RangeMe profiles. With this label clearly featured, buyers can easily find and prioritize these products using RangeMe’s advanced filtering tools. This functionality is particularly useful for retail teams who are responding to a fast-shifting market and want to offer products that align with emerging dietary preferences.
“For our company, this is a game-changer,” said Trish Thomas, Co-Founder of Every Body Eat, a snack brand that has been Seed Oil Free Certified. “Displaying the Seed Oil Free Certified Seal on our RangeMe profile helps us clearly communicate that our products—like our snack thins, cookie bites, and crackers—are made from high-quality, real-food ingredients like extra virgin olive oil and responsibly sourced palm oil. This isn’t just a marketing tactic; it’s about staying true to our values and helping retail buyers quickly see what makes us different.”
Thomas emphasized that ingredient transparency is no longer optional in today’s food retail landscape—it’s essential. “Buyers are under more pressure than ever to stock products that meet consumer expectations around clean labels, sustainability, and ingredient integrity,” she added. “Having this certification featured on RangeMe allows us to stand out in an increasingly competitive marketplace.”
Meeting Surging Consumer Demand
This partnership between Seed Oil Free Certified and RangeMe comes at a time when demand for seed-oil-free products is skyrocketing. According to newly released retail data from SPINS, a leading provider of wellness-focused retail analytics, sales of Seed Oil Free Certified™ products surged by an astounding 216 percent in the first quarter of 2025 compared to the same period in 2024. This growth was observed across both natural and conventional retail channels, signaling that the shift away from seed oils is moving beyond niche health food stores and into the mainstream.
The data also reveals that consumers are not only avoiding seed oils—they’re actively seeking out alternatives and willing to pay a premium for products that are verified to be free from them. This is where the role of third-party certification becomes critical.
As front-of-pack claims like “made with avocado oil” become more prevalent, industry experts warn that greenwashing—where companies make misleading or unverified health claims—could become more common. In contrast, Seed Oil Free Certified™ offers lab-tested, third-party verification that ensures ingredient authenticity. This gives both buyers and consumers confidence that the claims made on packaging are not only accurate but backed by rigorous standards.
“More than ever, shoppers are scrutinizing ingredient lists,” said Jonathan Rubin, founder and CEO of the Seed Oil Free Alliance. “They want to know not just what’s in their food—but also what’s not. Our certification ensures transparency and helps brands establish trust with their customers. By partnering with RangeMe, we’re giving our certified brands the exposure they need to succeed in a market that’s changing fast.”
How Brands Can Get Involved
With the integration of the Seed Oil Free Certified™ filter on RangeMe, participating brands can now take full advantage of this exposure by following a simple onboarding process:
- Create a free RangeMe profile at
- Navigate to the certifications section of their product listings
- Select the “Seed Oil Free Certified™” checkbox to tag relevant products
- Upload the certification seal and details to highlight verification status
Once listed, these brands become discoverable to RangeMe’s vast network of verified retail buyers who are actively seeking innovative, better-for-you products. Many of these buyers use RangeMe as their primary tool for scouting new products and identifying trends early.
A Broader Movement Toward Ingredient Transparency
This announcement is not just a technical feature update; it represents a broader shift in the way food products are evaluated, marketed, and consumed. The growing public awareness about the potential health implications of consuming highly processed seed oils—such as soybean, canola, sunflower, and corn oil—has fueled a consumer-led movement toward sourcing foods made with traditional fats and oils. Medical professionals, nutritionists, and influencers in the health and wellness space have also contributed to the momentum by highlighting concerns about omega-6 fatty acid imbalances and oxidative instability associated with seed oils.
Seed Oil Free Certified™ is among the few third-party designations that directly address this concern, offering clarity in a crowded and often confusing market. With the RangeMe integration, the certification becomes not just a symbol of quality, but a strategic advantage for companies that want to position themselves at the forefront of this rapidly growing food movement.
