Neuro Gum, a leading innovator in functional gums and mints, has announced the release of its newest product — a limited-edition Strawberry Cake-flavored mint, created in collaboration with world-renowned DJ, entrepreneur, and philanthropist Steve Aoki. This exclusive flavor launch marks a unique convergence of cognitive wellness, music culture, and fan engagement, while also reinforcing Neuro’s commitment to advancing brain health through science-backed supplements.
The new Strawberry Cake Mint is not just another flavor addition. Each 90-count bulk bag includes a collectible, reusable Steve Aoki-branded tin and a HiROQUEST-themed trading card, making it both a functional product and a collector’s item. These elements were designed as a tribute to Aoki’s devoted fanbase and his recently released 10th studio album, HiROQUEST 3: Paragon, which dropped on June 27. The product is as much a celebration of Aoki’s creative journey as it is a new chapter in Neuro’s mission to deliver smarter, on-the-go wellness tools.
But the collaboration is more than commercial. A portion of the proceeds from each Strawberry Cake Mint sale will benefit The Aoki Foundation, which supports brain research, regenerative medicine, and initiatives dedicated to the advancement of science and human longevity. This philanthropic component deepens the purpose behind the product, connecting consumer wellness with community impact.
Formulated for Energy, Focus, and Cognitive Support
Each mint in the Strawberry Cake edition is packed with Neuro’s signature cognitive-boosting formula. Every piece contains:
- 20 mg of natural caffeine, providing a smooth, sustained energy lift without the jitteriness or crash associated with traditional energy drinks.
- L-theanine, an amino acid known to enhance focus and counteract the negative side effects of caffeine, such as nervousness or overstimulation.
- Vitamin B6, essential for neurotransmitter function and cognitive clarity.
- Vitamin B12, a vital nutrient for energy metabolism and neurological health.
This blend is crafted to support mental performance and concentration, making the mints an ideal companion for everything from pre-show preparations to afternoon work slumps.
“Neuro Gum has been a core part of my health stack for years,” said Aoki. “Collaborating on this new Strawberry Cake-flavored mint felt like the perfect opportunity to reflect the benefits I’ve experienced with the brand—especially when it comes to boosting energy, mental clarity, and productivity—while also giving back to my community through the HiROQUEST collectibles.”
Notably, the Strawberry Cake flavor marks Neuro’s first-ever fruit-based offering, expanding the company’s flavor profile beyond traditional mint varieties and into more playful, creative territory. The taste, according to the brand, is designed to evoke the nostalgia of strawberry cake while delivering the functional benefits Neuro users expect.
HiROQUEST Collectibles: A Fusion of Music and Wellness
Every tin included in the new bulk pack comes with a HiROQUEST trading card — either a Base Card or a rare Parallel Card, which fans can trade or collect. This interactive layer adds a gamified experience to the purchase and deepens the product’s connection to Aoki’s musical universe.
HiROQUEST, Aoki’s multimedia franchise encompassing albums, stories, and art, has long encouraged fans to explore narratives that blend fantasy, technology, and human transformation. With this product, Aoki and Neuro are extending that ethos into the wellness space, creating a crossover moment where entertainment and health collide.
“Working with the Neuro team on every aspect — from flavor development to packaging to the HiROQUEST integration — has been incredibly rewarding,” said Aoki. “This mint isn’t just a functional item; it’s a symbol of creative expression, community engagement, and a commitment to brain health that I deeply believe in.”
A Strategic Alliance Rooted in Shared Vision
Aoki’s collaboration with Neuro is not just a celebrity endorsement. In October 2024, he was officially announced as an investor in the company, formalizing a relationship that had been growing over nearly a decade. Known for his intense travel schedule — in fact, he holds the Guinness World Record for most traveled musician in a single year — Aoki relies on Neuro Gum’s range of functional products to maintain energy and mental sharpness while remaining alcohol-free and health-conscious.
“For someone with a schedule like mine, staying balanced and energized without sacrificing health is essential,” said Aoki. “Neuro’s products help me operate at my best—whether I’m about to perform for thousands of fans or need to recharge during downtime.”
Ryan Chen, Neuro Gum’s co-founder and CFO, highlighted the authenticity of the partnership, noting that Aoki has been a real user of the product long before any formal relationship was established.
“Steve has been more than a collaborator — he’s a genuine friend to Neuro and a true embodiment of the values we stand for,” said Chen. “He’s always been focused on optimizing his health and performance, and he shares our vision of making cognitive support accessible, effective, and enjoyable. His influence on this product — from flavor ideation to collectible design — has made it something truly special.”
Expanding the Neuro Product Line
With the addition of the Strawberry Cake Mint, Neuro Gum now offers a robust range of targeted wellness products:
- Energy & Focus Gum and Mints – For alertness and productivity.
- Memory & Focus Gum – A caffeine-free alternative for enhanced brain function.
- Calm & Clarity Mints – For stress relief and relaxation.
- Sleep & Recharge Mints – To support restful sleep and nightly recovery.
Each item in the Neuro lineup is formulated using evidence-based ingredients and manufactured under strict quality standards, reinforcing the company’s dedication to functional performance and mental well-being.
