In a move that underscores the growing demand for homegrown brands, Purdys Chocolatier—a Canadian legacy in fine chocolate making since 1907—is making a historic entrance into grocery retail for the first time. As more Canadians actively seek out local products to support domestic businesses, Purdys is answering the call by teaming up with Save-On-Foods to make its beloved chocolates more accessible than ever before.
This new collaboration will see Purdys Chocolatier products available at 131 Save-On-Foods locations across British Columbia, Alberta, Manitoba, Saskatchewan, and the Yukon. It marks a major milestone in Purdys’ 117-year history, which, until now, has focused solely on selling through its network of over 80 retail stores and its online platform.
A Canadian Brand With Deep Roots and Rising Demand
With its beginnings in Vancouver over a century ago, Purdys has grown to become one of Canada’s most trusted and cherished chocolate makers. Their commitment to crafting premium, small-batch chocolates using sustainable cocoa has helped them build a strong bond with Canadian consumers. That bond has only strengthened in recent years, with the company reporting a staggering 200% increase in online traffic stemming from Canadian search queries. This digital momentum has been matched by significant sales growth, signaling a surge in national interest and loyalty.
This rising popularity coincides with a broader consumer trend. According to recent surveys, 93% of Canadians say they want grocery stores to feature more Canadian-made products. The “Buy Canadian” movement, bolstered by both economic and patriotic motivations, is driving shoppers to actively support local producers and brands.
“While many Canadian companies are emphasizing their heritage in light of this national trend, what’s unique about Purdys’ growth is how naturally it’s unfolded,” said Lawrence Eade, President of Purdys Chocolatier. “I believe this success is rooted in our long-standing reputation for quality, our commitment to sustainability, and the fact that Canadians truly recognize us as their own. This made expanding into grocery stores a logical next step—it’s about reaching more communities in a way that aligns with how people shop today.”
Bringing Beloved Chocolates to Everyday Grocery Runs
For many Canadians, a trip to Purdys stores during holidays or special occasions is a long-standing tradition. Now, the company is bringing some of its most popular treats into the everyday lives of shoppers by introducing four best-selling products to Save-On-Foods shelves. Each item reflects the brand’s hallmark quality, Canadian craftsmanship, and use of 100% sustainable cocoa:
- Dark Mint Meltie Bar: A timeless classic since the 1960s, this bar features rich, smooth dark chocolate that melts into a cooling mint center. It’s a refreshing favorite that combines nostalgia with elegance.
- Milk Peanut Butter Bar: This indulgent snack offers the comforting combo of creamy milk chocolate and velvety peanut butter—a decadent, satisfying pick-me-up for any time of day.
- Milk Hedgehogs (3-pack): Arguably Purdys’ most iconic creation, these adorable chocolates are filled with luscious hazelnut gianduja and wrapped in a smooth milk chocolate shell. Beloved by kids and adults alike, they’re a perfect treat to share—or not.
- Milk Salted Butter Toffee Bar: This bar delivers a pleasing contrast of creamy milk chocolate and crunchy, salty-sweet butter toffee bits. It’s a modern take on a classic flavor combination.
Each product is a testament to the company’s high-quality ingredients, artisan techniques, and sustainability mission, as Purdys continues its commitment to ethical cocoa sourcing under its Sustainable Cocoa Program.
A Partnership Rooted in Shared Canadian Values
For Save-On-Foods, this partnership is more than just a product launch—it’s a celebration of Canadian legacy and community connection.
“We are absolutely thrilled to announce that select Save-On-Foods stores across Western Canada will now offer a variety of Purdys chocolates,” said Jamie Nelson, President of Pattison Food Group, which owns and operates Save-On-Foods. “Both brands have proudly served Canadians for more than a century. At a time when shoppers are seeking unique, Made-in-Canada products, we’re proud to bring this beloved brand to our customers.”
Save-On-Foods, which itself has deep roots in Western Canada, is known for its emphasis on local sourcing and community engagement. By partnering with Purdys, the retailer strengthens its mission to feature exceptional Canadian products and offer consumers quality options that align with their values.
Available Now—for a Limited Time
Purdys’ move into grocery stores represents a strategic expansion designed to meet Canadians where they are—on their weekly grocery runs. It also reflects a shift in how consumers view premium chocolate: not just as a holiday luxury, but as a welcome everyday indulgence.
For those looking to support local brands and indulge in high-quality Canadian confections, now is the perfect time. The new Purdys products are available for a limited time at 131 participating Save-On-Foods locations throughout Western Canada and the Yukon.
Whether you’re a longtime fan or discovering the brand for the first time, the addition of Purdys Chocolatier to Save-On-Foods makes it easier than ever to bring a little sweetness into your life—while supporting a Canadian company that’s as committed to quality as it is to community.
So next time you’re strolling through the chocolate aisle, keep an eye out for the distinctive purple packaging of Purdys Chocolatier. Your taste buds—and your local economy—will thank you.
