Burger King is putting the power in the hands of its fans with a bold new direction for its most iconic menu item — the Whopper. This summer marks the launch of “Whopper by You,” a guest-driven platform designed to celebrate and incorporate customer creativity. The debut offering: the BBQ Brisket Whopper, a smoky and savory twist on the flame-grilled classic that was born directly from consumer demand.
A Guest-Centric Evolution of the Whopper
Unlike other fast-food promotions that lean heavily on celebrity endorsements, Burger King is shifting the spotlight to everyday guests. With “Whopper by You,” the brand is embracing its “Have It Your Way®” roots by allowing customers to help shape the future of the Whopper lineup.
“Our Guests are the heart of the Burger King experience. They’ve always had bold ideas when it comes to how they want their Whopper, and now we’re giving them the opportunity to bring those ideas to life,” said Joel Yashinsky, Chief Marketing Officer for Burger King U.S. and Canada. “The BBQ Brisket Whopper is a direct response to those cravings, and it’s just the beginning of what’s possible when we put Guests in charge.”
Meet the BBQ Brisket Whopper
The first menu item to emerge from this innovative platform is the BBQ Brisket Whopper, a flavor-packed upgrade that pairs traditional Whopper elements with a Texas-style barbecue flair.
This mouthwatering sandwich includes:
- Tender, slow-cooked BBQ brisket layered on top of
- A ¼ lb. flame-grilled beef patty (pre-cooked weight)
- Topped with crispy onions, American cheese, fresh lettuce and tomato, and creamy mayonnaise
- Finished with a rich, sweet and golden BBQ sauce
- Served on Burger King’s classic toasted sesame seed bun
For those looking for a lighter portion, Burger King is also rolling out a BBQ Brisket Whopper Jr., featuring all the same ingredients in a more compact form. This marks the first time the brand is offering a Whopper innovation simultaneously in both regular and junior sizes.
A Platform for Culinary Creativity
The “Whopper by You” initiative goes far beyond a single limited-time sandwich. The goal is to transform how new products are created at Burger King, directly involving guests in the ideation process. Whether it’s a spicy reinterpretation, a cheesy explosion, or an unconventional mashup, Burger King invites customers to dream big.
From July 15, Whopper enthusiasts can submit their own custom Whopper creation ideas at BK.com/WBY. The most compelling concepts could be developed into future menu items — potentially available nationwide.
Guests submitting their dream Whopper ideas also gain access to exclusive Royal Perks rewards. These randomized offers might include deals such as:
- A $0.01 Whopper sandwich each week for an entire year
- Free Whopper Jr., cheeseburgers, or hamburgers with qualifying purchases
- Other surprise bonuses through the Burger King app or website
To participate, customers must be 18 or older, have a registered Royal Perks account, and be located in the United States.
Guest Feedback Fuels the Flame
The creation of the BBQ Brisket Whopper wasn’t arbitrary — it was developed by listening carefully to Whopper fans nationwide. Many guests asked for a Whopper infused with the deep, smoky richness of barbecue and the bold texture of beef brisket. Burger King responded with a sandwich that not only satisfies that craving but raises the bar for future Whopper innovations.
“We’re not just listening — we’re acting,” said Yashinsky. “The BBQ Brisket Whopper is our way of saying, ‘We hear you.’ And we’re ready to take that collaboration even further through this platform.”
More Than Just a Sandwich
“Whopper by You” isn’t just about taste — it’s about building a deeper relationship between Burger King and its guests. By integrating fan creativity into the brand’s innovation pipeline, the fast-food giant is redefining what it means to engage with customers in the QSR space.
In an era where personalization and community-driven content are more important than ever, Burger King’s initiative taps directly into consumer desire for expression and agency. It’s not just about buying a burger anymore — it’s about helping to create one.
Limited-Time Availability
The BBQ Brisket Whopper and Whopper Jr. are available for a limited time only at participating U.S. Burger King restaurants, while supplies last. As with all limited-time offers, availability may vary based on location.
Burger King encourages fans to act quickly to get a taste of the new sandwich and to submit their own creations for a chance to see their Whopper vision come to life.
