a global leader in voice artificial intelligence, has announced a new strategic partnership with Peter Piper Pizza, the beloved family-friendly pizza and entertainment chain. This collaboration introduces a cutting-edge phone ordering experience powered by conversational voice AI, now available across all Peter Piper Pizza locations in Arizona and Albuquerque, New Mexico.
The voice AI technology, developed and implemented by SoundHound, allows customers to place orders over the phone simply by speaking naturally—just as they would to a human employee. The AI agent is fully trained on Peter Piper Pizza’s comprehensive menu, including their made-from-scratch pizzas, signature wings, delectable desserts, and popular family meal deals. The goal: make placing phone orders quicker, easier, and more reliable for both guests and restaurant staff.
Answering Every Call, Every Time
The introduction of this advanced ordering system comes at a critical time when restaurants continue to seek new ways to enhance operational efficiency without compromising customer experience. Traditional phone systems often struggle during peak hours, leading to missed calls, long hold times, or rushed interactions. This AI-powered phone ordering platform solves that problem by handling multiple calls at once and responding to customers in real-time with accuracy and ease.
For restaurant staff, this innovation represents a game-changer. By offloading the responsibility of answering phones, employees can focus on what they do best—preparing fresh food, managing in-store orders, and creating a fun, family-friendly atmosphere. The result is a more efficient kitchen and a smoother front-of-house operation, especially during busy dining hours and weekends.
“With families juggling busy schedules, convenience is key — but so is great food,” said Genaro Perez, Chief Marketing Officer at Peter Piper Pizza. “This new AI-powered voice ordering experience gives our guests a fast, reliable way to place orders over the phone just by speaking naturally. Whether it’s our made-from-scratch pizzas, bold-flavored wings, sweet treats or fan-favorite Piper deals, this innovation makes it easier than ever to get the food they love – without the wait.”
Just in Time for Summer Deals and Seasonal Favorites
The rollout of the voice AI system coincides with the launch of new summer menu promotions, including the Cheddar Dippers and the Family Mix Deal—two offerings designed to cater to larger groups and family gatherings. With these fresh menu additions, Peter Piper Pizza anticipates an uptick in call-in orders, making the timing of this AI integration particularly relevant.
The AI system’s voice agent doesn’t just take orders. It also functions as a virtual assistant, capable of providing accurate information on store hours, menu details, party packages, and even allergen-related questions. This additional capability enhances the customer experience by addressing common inquiries without the need to involve busy staff members.
Conversational AI Built for Restaurants
The partnership reflects a broader trend in the foodservice industry, where restaurants are turning to artificial intelligence to improve guest engagement, streamline operations, and increase revenue opportunities. SoundHound AI, known for its industry-leading conversational intelligence, is at the forefront of this transformation.
“Peter Piper Pizza has implemented innovative AI agent technology that puts convenience and speed at the center of every guest interaction,” said James Hom, Chief Product Officer at SoundHound AI. “We’re proud to partner with them to bring a smarter, faster ordering experience to their customers.”
SoundHound’s technology combines natural language understanding with deep menu integration, allowing it to recognize not just specific items but also modifications, preferences, and combos. It can handle orders like “I’d like a large pepperoni with extra cheese and a side of ranch” with ease, all while sounding conversational and friendly.
The voice assistant is also multilingual-ready and can be adapted for different markets, ensuring a wide range of accessibility. This capability makes it ideal for Peter Piper Pizza’s diverse customer base across the southwestern United States.
A Growing Footprint in Voice AI
SoundHound AI’s footprint in the restaurant industry continues to grow rapidly. The company currently powers voice AI solutions in thousands of restaurants and foodservice locations, including QSR chains and full-service brands. Its technology is also being applied in kiosks, mobile apps, and drive-thru systems, offering seamless omnichannel experiences for modern diners.
The deployment with Peter Piper Pizza showcases SoundHound’s growing influence in the family dining segment and underscores the versatility of its AI platform.
“Our vision is to make voice AI a seamless extension of every restaurant’s guest experience,” added Hom. “Whether it’s answering phones, taking orders at the drive-thru, or powering interactive kiosks, our goal is to make every interaction faster, easier, and more human.”
