Dairy Queen Unveils Miracle Treat Day to Benefit Children’s Miracle Network Hospitals
American Dairy Queen Corporation (ADQ), the renowned brand behind one of America’s most beloved frozen treats, is proud to announce the return of Miracle Treat Day®—a sweet and meaningful tradition that transforms the simple joy of enjoying a Blizzard® Treat into an opportunity to support a powerful cause. Set for Wednesday, July 31, 2025, Miracle Treat Day unites communities across the country in support of Children’s Miracle Network Hospitals®, a nonprofit organization dedicated to improving the health and well-being of children.
For more than four decades, the Dairy Queen® system has been a proud and committed partner to Children’s Miracle Network Hospitals (CMN Hospitals), and Miracle Treat Day is one of its most impactful initiatives. On this special day, participating DQ® restaurants throughout the United States will donate $1 or more from every Blizzard Treat sold to benefit local children’s hospitals affiliated with CMN Hospitals. This delicious fundraiser makes it easy for DQ fans to make a tangible difference—one Blizzard Treat at a time.
Whether your go-to is the iconic Oreo® Blizzard Treat, the fan-favorite Reese’s® Peanut Butter Cup, or the classic Chocolate Chip Cookie Dough, every flavor helps support a child in need. The funds raised through this campaign go directly to local CMN Hospitals to help provide critical care, fund groundbreaking pediatric research, and ensure children receive the life-saving treatments they need, regardless of their family’s ability to pay.
“Participating in Miracle Treat Day at DQ is a tasty and meaningful way for anyone to turn their Blizzard Treat purchase into something that makes a real difference for children in their local community,” said Maria Hokanson, Executive Vice President of Marketing at American Dairy Queen Corporation. “We are proud of our longtime partnership with Children’s Miracle Network Hospitals and can’t wait to turn Blizzard Treats into smiles and make this the most impactful Miracle Treat Day yet!”
A Legacy of Impact
Since the beginning of ADQ’s partnership with CMN Hospitals more than 41 years ago, the DQ system—consisting of franchisees, fans, and employees—has helped raise over $185 million for the cause. This ongoing commitment has enabled CMN Hospitals to treat tens of millions of children each year across its network of 170 children’s hospitals in the U.S. and Canada.
Every dollar raised on Miracle Treat Day stays local, ensuring that donations made in a community go directly to support patients, equipment, services, and research at the nearest CMN member hospital. This model not only provides vital support for pediatric patients but also strengthens community hospitals, empowering them to innovate and offer world-class care close to home.
How to Get Involved
Getting involved in Miracle Treat Day is simple and satisfying. On July 31, just head to a participating DQ location and purchase your favorite Blizzard Treat. Not sure where to go? Visit DQ.com to find a list of participating restaurants near you.
You can also download the DQ® App to receive reminders about the event and check for exclusive offers. The app is available for both iOS and Android users and provides a convenient way to explore the full menu, earn rewards, and stay up to date with seasonal specials and events.
For those unable to visit a location in person on Miracle Treat Day, there are still ways to support the cause. Consider purchasing a gift card for a friend or family member and encouraging them to take part in the campaign. You can also spread the word on social media by sharing your Blizzard Treat photos using the hashtag #MiracleTreatDay, helping to raise awareness and inspire others to join in.
What Your Support Means
Funds raised through Miracle Treat Day support a wide variety of programs and needs within CMN Hospitals, such as:
- Specialized Pediatric Equipment: State-of-the-art technology like neonatal intensive care unit (NICU) incubators, MRI machines, and mobility aids.
- Family Support Services: Programs that offer emotional, logistical, and financial support for families during a child’s hospital stay.
- Pediatric Research: Groundbreaking medical studies that advance treatment options and improve survival rates.
- Child Life Programs: Services designed to support children’s emotional well-being through play therapy, music therapy, and educational activities during their stay.
These initiatives are often not fully covered by insurance, which is why fundraising efforts like Miracle Treat Day are so critical to closing the gap and ensuring hospitals can continue providing holistic, family-centered care.
More Than Just a Treat
What makes Miracle Treat Day special is its ability to transform an everyday indulgence into an act of kindness. It’s a chance for families, friends, coworkers, and neighbors to come together, share a moment of sweetness, and know they’re part of something much bigger. It’s proof that when communities unite around a cause, even a single dessert can help heal.
Beyond the monetary donations, the event also serves as a platform to raise awareness about the needs of pediatric hospitals and the children they serve. It reminds people that miracles happen every day in local hospitals—and that those miracles are made possible through generous community support.
