Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, is embracing the spirit of summer with the launch of its inaugural Purina Days—a two-week celebration dedicated to pets, livestock, and the dedicated owners who care for them. Running from July 28 through August 10, this unique event will bring together pet parents, farmers, and ranchers with exclusive product promotions, in-store events, and community-focused activities across the country.
Purina Days, a collaboration between Tractor Supply and Purina’s two leading divisions—Nestlé Purina PetCare and Purina Animal Nutrition (a Land O’Lakes company)—aims to honor the special bond between humans and animals. The campaign is designed to support animal wellbeing from household pets to large-scale livestock operations, while providing customers with valuable savings and engaging experiences.
“Whether it’s the barnyard or the backyard, Tractor Supply is the go-to destination for animal care,” said Seth Estep, Executive Vice President and Chief Merchandising Officer at Tractor Supply. “As the only national retailer that truly supports the full range of animal owners—from pet parents to livestock producers—our Purina partnerships are a natural fit. From dog and cat nutrition to horse and livestock feed, our shared mission with Purina is to enhance the health and happiness of animals everywhere. Purina Days is not only a celebration of these partnerships, but also an opportunity to bring our communities together.”
Special Offers for Every Animal Enthusiast
Throughout the two-week campaign, customers visiting Tractor Supply stores or shopping online will discover a wide selection of promotional deals on their favorite Purina products. The event includes discounts of up to 20% on select pet food, treats, and feed—covering products for dogs, cats, horses, poultry, goats, and cattle.
For dog and cat owners, Purina Days will highlight top products from beloved Nestlé Purina PetCare brands including:
- Purina Pro Plan®
- Dog Chow®
- Purina ONE®
- Tidy Cats®
- Friskies®
- Beggin’ Strips®
In addition to savings, customers who purchase select Purina products may receive a $5 Tractor Supply gift card, adding even more value to the shopping experience.
Meanwhile, farmers and livestock caretakers can enjoy deep discounts on premium feeds and nutritional solutions from Purina Animal Nutrition, such as:
- Purina SmartEdge® Horse Feed
- Purina Cattle Starter-Creep
- Purina Layena® Poultry Feed
- Purina Goat Chow® Textured Goat Feed
These products are specially formulated to support animal health, performance, and growth, whether you’re raising backyard chickens or managing a large-scale herd.
In-Store Events and Community Fun
To mark the occasion, Tractor Supply is hosting in-store celebrations on Saturday, August 2, with a wide variety of activities planned at participating locations. Customers are encouraged to bring their leashed pets along to enjoy treat tastings, giveaways, and location-specific events such as:
- Petting zoos
- Local animal rescue adoptions
- Meet-and-greets with veterinarians or animal experts
- Photo booths and family-friendly games
Each store will tailor its programming to reflect local partnerships and community involvement, providing customers with a fun and educational experience centered on animal care.
Extra Perks for Neighbor’s Club Members
Tractor Supply’s Neighbor’s Club loyalty program members will receive added benefits during Purina Days, including:
- Bonus reward points on eligible Purina product purchases
- A free Pet Wash with a qualifying minimum purchase
- Access to exclusive coupons and early access to future promotions
Customers who are not already enrolled can visit NeighborsClub.com to sign up for free and begin earning rewards immediately.
Comprehensive Care: Products, Services, and Convenience
Tractor Supply’s commitment to animal wellbeing goes far beyond food and feed. The company offers a full range of pet and livestock care solutions, making it a one-stop shop for animal lovers of all kinds.
In addition to its extensive selection of toys, grooming tools, crates, bedding, and other accessories, Tractor Supply provides several services to make pet ownership and animal care easier:
- TractorSupply Rx: A licensed online pet and animal pharmacy offering prescription medications, flea and tick treatments, supplements, and more. Customers can access expert advice and set up auto-deliveries to ensure they never run out of essentials.
- Subscription Services: Through TractorSupply.com, shoppers can sign up for convenient product subscriptions to receive automatic refills of food, treats, and other favorites.
- Self-Serve Pet Wash Stations: Available at select locations, these easy-to-use wash stations are perfect for keeping pets clean without the mess at home.
- PetVet Clinics: Onsite animal clinics offer low-cost veterinary services including vaccinations, microchipping, and wellness exams.
- Buy Online, Pickup In Store (BOPIS): Customers can order online and retrieve their items at their nearest store, often within the same day.
Bulk pricing and farm-specific deals are also available for customers who manage larger operations.
Celebrating the Human-Animal Bond
With Purina Days, Tractor Supply Company is not only spotlighting trusted products and services but also reinforcing its deep roots in America’s rural and agricultural communities. The event embodies the company’s long-standing values of care, responsibility, and service to animals and their owners—whether they’re a dog-loving family or a multigenerational farming household.
“Our customers are passionate about their animals,” Estep added. “This event is about showing that we share that passion—and that we’re here to support them with the best products, meaningful savings, and the personal attention they’ve come to expect from Tractor Supply.”
