Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, is proud to announce its role as the title sponsor of the U.S. Department of Agriculture’s (USDA) 2025 Great American Farmers Market, a weeklong celebration of the nation’s farmers, ranchers, and producers. The event, which honors America’s agricultural heritage and looks ahead to the United States’ 250th anniversary in 2026, will take place on the National Mall in Washington, D.C., from Sunday, August 3 through Friday, August 8. The market will be open to the public daily from 4:00 p.m. to 8:00 p.m. Eastern Time.
As a steadfast supporter of rural communities and American agriculture, Tractor Supply will offer a dynamic presence throughout the event, hosting an engaging booth designed to reflect the brand’s core values and commitment to life in rural America. With a footprint in over 2,300 towns and small cities nationwide, Tractor Supply is deeply rooted in the communities it serves and remains committed to celebrating the people who grow, raise, and produce the country’s food and fiber.
A Celebration of Agricultural Heritage and Community Spirit
At the Great American Farmers Market, attendees will experience a vibrant marketplace filled with local farmers, artisans, and agricultural organizations from across the country. As the title sponsor, Tractor Supply’s booth will serve as a hub of interactive activities for guests of all ages. Visitors can meet real-life farm animals, enjoy family-friendly games and giveaways, and learn about the retailer’s wide-ranging community initiatives.
One of the major highlights at the booth will be two iconic Highland cows from Black Rock Farm in Frederick County, Maryland—charming mascots that bring the rural lifestyle to life in the heart of the nation’s capital. Additionally, the booth will host students from the National FFA Organization (FFA) and 4-H, two of the nation’s most prominent youth agricultural programs. Their presence underscores Tractor Supply’s ongoing dedication to investing in the future of agriculture through education, leadership development, and hands-on experience.
Attendees will also receive free branded giveaways, including the company’s signature Tractor Supply hats, dog treats, and other promotional items aimed at bringing a piece of “Life Out Here” home with them.
Leadership Commentary: A Tribute to Rural America
Hal Lawton, President and Chief Executive Officer of Tractor Supply Company, emphasized the significance of the event as a moment to spotlight the enduring values of rural America and honor the people who make it thrive.
“We’re honored to bring Life Out Here to the heart of our nation’s capital and celebrate the spirit of American agriculture,” said Lawton. “For us, this market is more than an event—it’s a tribute to the hard work, heritage, and heart of those who grow, raise, and live Life Out Here. We’re grateful for the opportunity to celebrate this special occasion alongside the USDA and so many dedicated agricultural producers from across the country.”
Tractor Supply’s Commitment to Rural America
Beyond its sponsorship of this high-profile event, Tractor Supply has long championed initiatives that strengthen rural communities and support agricultural education. Through the Tractor Supply Company Foundation, the company invests year-round in programs designed to make a lasting impact.
Among the Foundation’s key focus areas are:
- Youth Development in Agriculture: Through longstanding partnerships with FFA and 4-H, Tractor Supply supports leadership, education, and entrepreneurship among rural youth. These efforts include national fundraising campaigns, scholarships, classroom grants, and store-level events that empower young leaders.
- Environmental Stewardship: The company works to protect natural resources by supporting programs focused on preserving land, water, and sustainable agricultural practices.
- Animal Welfare and Pet Protection: Tractor Supply’s initiatives promote responsible pet ownership and help animals find safe, loving homes.
- Honoring Hometown Heroes: Through its Hometown Heroes initiative, Tractor Supply gives back to veterans, military personnel, and first responders who serve their communities with courage and dedication.
National Farmers Market Week: Spreading the Celebration Nationwide
The Great American Farmers Market also serves as the national kickoff for National Farmers Market Week, a broader movement that highlights the importance of farmers markets in supporting local economies, encouraging healthy food access, and fostering community connections.
In alignment with this celebration, all 2,335 Tractor Supply store locations across the U.S. will host local farmers markets on Saturday, September 13, 2025. These in-store outdoor events will provide local vendors with the opportunity to showcase and sell their homegrown produce, handmade goods, baked items, and crafts directly to their neighbors and community members.
Beginning Monday, August 4, interested vendors can register to participate at their local Tractor Supply market through the company’s website. Registration will remain open through August 28. These community markets aim to extend the spirit of the National Mall event nationwide, offering rural and suburban communities the opportunity to come together and celebrate the value of locally made products and the people behind them.
Looking Toward 2026: A Semiquincentennial Tribute
With the United States preparing to mark its 250th anniversary in 2026, the Great American Farmers Market represents a key moment in a broader yearlong celebration of the country’s history, culture, and contributions. Agriculture has been at the heart of the American story since its founding, and events like this serve as a poignant reminder of the farmers, ranchers, and producers who continue to feed the nation and sustain its economy.
As the U.S. approaches this historic milestone, Tractor Supply’s involvement in the event reflects its enduring mission to support the people who embody the rural spirit and uphold the country’s agricultural legacy.
