AGCO Showcases Integrated Farm Solutions at the 2026 National Farm Machinery Show
AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision agriculture technologies, will return to the National Farm Machinery Show in 2026 with a comprehensive, multi-brand exhibit highlighting its full North American solutions portfolio. The event will take place February 11–14, 2026, at the Kentucky Exposition Center in Louisville, Kentucky.
For the upcoming show, AGCO will once again partner with AgRevolution™, its dealership network serving Illinois, Indiana, Kentucky and Ohio, to deliver an expansive and immersive showcase of its Fendt® and Massey Ferguson® brands. In addition, AGCO’s rapidly growing PTx™ brand will feature a separate, full-scale display focused on advanced precision ag, autonomy and data-driven solutions. Together, the exhibits will demonstrate how AGCO’s brands work seamlessly to help farmers improve productivity, efficiency and profitability across every stage of their operation.
Demonstrating a Unified, Farmer-Focused Ecosystem
AGCO’s cumulative exhibit is designed to give attendees a deeper understanding of how equipment, technology and dealer expertise come together to create real-world value for farmers. By combining iron, autonomy, data and service under one roof, AGCO aims to show how its solutions support confident decision-making and measurable results in the field.
“National Farm Machinery Show attendees will gain a deeper understanding of how Fendt, Massey Ferguson, PTx and AgRevolution work together to improve every part of their operation,” said Mike Long, Vice President of Marketing at AGCO. “Our full exhibit offers hands-on learning across equipment, autonomy and data solutions that help farmers make confident decisions and achieve better results.”
Throughout the show, visitors will be able to engage directly with product specialists, technology experts and dealer representatives, providing opportunities for in-depth conversations about on-farm challenges and future-ready solutions.
Fendt Highlights Autonomy, Innovation and Premium Support
The Fendt exhibit will focus on the brand’s continued leadership in advanced machinery, autonomous technology and customer-centric support programs. Central to the display will be the Fendt 1000 Vario® Gen4 tractor, paired with PTx OutRun™ grain cart and tillage automation solutions.
This integrated setup demonstrates fully autonomous field operation, enabling precise, efficient performance with reduced operator workload. By combining Fendt’s high-horsepower tractor platform with PTx autonomy, farmers can achieve consistent results while optimizing labor and machine utilization.
In addition to autonomy, Fendt will spotlight its award-winning machinery lineup and premium ownership experience. The booth will feature the Gold Star Customer Care Program, which provides comprehensive warranty coverage, scheduled maintenance and expert service support. Designed to maximize uptime and reduce unexpected costs, the program underscores Fendt’s commitment to long-term customer success.
Attendees will also get an exclusive preview of upcoming updates to the IDEAL® combine. These enhancements focus on improved cleaning performance, advanced automation features and operator efficiency, reinforcing Fendt’s reputation for innovation in harvesting technology.
Massey Ferguson Emphasizes Practical Performance and Reliability
Massey Ferguson’s exhibit will showcase the brand’s dedication to dependable, straightforward equipment enhanced with intuitive, field-proven technology. Known for delivering reliable performance across a wide range of operations, Massey Ferguson will highlight how modern technology can be seamlessly integrated without added complexity.
The display will feature the MF 9S tractor, alongside the 500R sprayer, planter offerings and the brand’s compact utility tractor lineup. Together, these machines demonstrate Massey Ferguson’s ability to serve farms of all sizes, from large-scale row crop operations to diversified and specialty producers.
Technology integration will be a key focus, with solutions such as PTx FarmEngage™ showcased as tools that help operators manage data, improve efficiency and make informed decisions. These intuitive systems are designed to enhance productivity while maintaining the brand’s hallmark simplicity and ease of use.
Massey Ferguson will also introduce MF Always Running, an industry-leading built-in warranty program. The program is designed to provide predictable ownership costs, reduce operational risk and maximize machine uptime—key priorities for today’s farmers facing tight margins and unpredictable conditions.
PTx Delivers Cutting-Edge Precision and Autonomy Solutions
AGCO’s PTx exhibit will feature innovations from both the Precision Planting® and PTx Trimble™ brands, highlighting the latest advancements in planting, spraying and autonomous technology. Many of the showcased products were recently announced at the brand’s Winter Conference, giving attendees an opportunity to see these solutions up close.
New product highlights will include Precision Planting ArrowTube™, a seed orientation device designed to improve seed placement accuracy, and Precision Planting SymphonyVision™ | Duo. This intelligent spraying system allows operators to perform broadcast and targeted spraying in a single pass, increasing efficiency while reducing input waste.
Also on display will be PTx Trimble OutRun™, a retrofit autonomy system that enhances field efficiency by enabling autonomous grain cart and tillage operations. The system is designed to integrate with existing equipment, making autonomy more accessible to a wider range of farms.
PTx experts will be available throughout the show to engage in consultative discussions with growers. These conversations will focus on identifying opportunities for yield improvement, economic gains and operational efficiencies as farmers plan for the 2026 growing season and beyond.
Visit AGCO at the National Farm Machinery Show
Farmers and industry professionals are invited to visit AGCO’s exhibits at booths 4060 and 7801 during the National Farm Machinery Show, taking place February 11–14, 2026. The exhibits offer a comprehensive look at how AGCO’s brands, technologies and dealer network work together to support modern agriculture.
For more information, visit AGCOcorp.com, AgRev.com, PrecisionPlanting.com and PTxTrimble.com.
Fendt, IDEAL, Massey Ferguson and Vario are registered trademarks of AGCO. FarmEngage, OutRun, PTx and PTx Trimble are trademarks of AGCO. Precision Planting is a registered trademark of Precision Planting, LLC. ArrowTube and SymphonyVision are trademarks of Precision Planting, LLC.
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