Ahold Delhaize Announces Gorica Jovović as Brand President of Delhaize Serbia
Ahold Delhaize has announced that Gorica Jovović will officially become the Brand President of Delhaize Serbia starting June 1, 2024. Jovović had been serving in this role on an interim basis since January 1, 2024, and her position has now been confirmed. She will continue to report to Jesper Lauridsen, COO of the Central Southern Europe (CSE) region.
Instrumental Role
Born and raised in Serbia & Montenegro, Jovović joined Ahold Delhaize in 2014 and has been a member of the Delhaize Serbia Executive Committee since 2021. Under her leadership, the local brand Maxi successfully implemented its customer value proposition (CVP) strategy, which offers distinctive value to customers and fosters long-term partnerships with suppliers. Jovović has also been pivotal in advancing the company’s Health & Sustainability agenda and overseeing CSE commercial programs and joint initiatives.
Solidifying Brand Market Leadership
Wouter Kolk, CEO of Ahold Delhaize Europe & Indonesia, stated, “We are proud to promote internal talents to such critical business roles, reaffirming our commitment to developing talent and building high-performing leadership teams. Within our European team, we create career opportunities and strengthen succession pipelines in the Central Southern Europe region. Gorica has shown remarkable dedication, leadership, and energy in her role, and we wish her continued success.”
Jesper Lauridsen, COO of the Central Southern Europe region, added, “Appointing someone from the local team has proven to be an excellent decision. Gorica’s deep understanding of the market, business, and company culture, coupled with her inspirational leadership, aligns with our passion for developing our people. She is a great team player with exceptional retail knowledge and experience. I look forward to achieving great things together for our local brands and synergies across the CSE region.”
