Albertsons Companies Unveils 20+ Limited Edition Own Brands Products to Celebrate Spring
Albertsons® Companies, Inc. (NYSE: ACI) has launched a new, limited edition collection of lemon-flavored Own Brands products to mark the arrival of the spring season. Available now through May 9, these exciting spring-inspired items will bring a refreshing burst of citrus to shoppers. From tangy lemon candies and cookies to pretzels, chips, popcorn, sparkling water, and more, the new offerings come from the company’s private label brands—Signature SELECT®, Overjoyed™, and Soleil®.
This vibrant collection is designed to delight the senses and brighten up grocery shopping routines with a diverse array of lemon-infused treats. The products are presented in coordinated, eye-catching packaging across the different brands, promoting a unified springtime theme. These products are being highlighted through Albertsons Cos.’ “Burst of Flavor” marketing campaign, and are available both online and in Albertsons Cos. stores, which include popular brands such as Albertsons, Safeway, ACME, Jewel-Osco, Shaw’s, Vons, and Tom Thumb.
A Zesty Addition to the Spring Shopping Experience
Albertsons Cos. is committed to creating meaningful and joyful experiences for its customers, as reflected in the release of these new limited-edition products. Omer Gajial, Executive Vice President of Merchandising and Chief Digital Officer at Albertsons Cos., shared his excitement about the launch, noting, “At Albertsons Cos., we put our customers at the center of everything we do to create Customers for Life. By investing in our Own Brands and introducing innovative products, we’re adding value and excitement for our customers. This spring, our new Own Brands lemon-inspired offerings add variety and novelty to our customers’ weekly shopping routines, inspiring them to explore and try new products and create new moments of delight.”
The collection of lemon-inspired treats is available across various departments within stores, from the bakery and deli to the frozen and floral sections. Each product offers a unique spin on the familiar, refreshing taste of lemons, perfect for bringing a touch of spring to any occasion.
Overjoyed™ and Signature SELECT®: Sweet and Savory Lemon Delights
For those with a sweet tooth, Overjoyed™ has a selection of lemon-inspired products that will tempt and satisfy. Shoppers will find lemon-flavored wafer rolls, mini cookies, sandwich sugar cookies, and madeleines. These treats offer a delicious and indulgent way to celebrate the citrus season, whether as a snack during a relaxing afternoon or as a dessert after a hearty meal.
Meanwhile, Signature SELECT® is introducing a range of savory and sweet snacks that are perfect for those craving a burst of lemon flavor. New items include Lemon Potato Chips, Lemon Pepper Cashews, and Raspberry Lemon Crispy Rice Treats. These snacks are designed to add a little zest to any snacking occasion, making them a great addition to picnic baskets, movie nights, or casual get-togethers with friends and family.
Soleil® Sparkling Waters: A Refreshing Twist
To quench thirst and provide a refreshing break, Soleil® offers two new sparkling water flavors that capture the essence of spring. These bubbly beverages offer a crisp, lemon-infused experience that pairs perfectly with the warmer weather and the lively vibe of the season. Whether enjoyed on their own or used as a mixer in creative beverages, these sparkling waters are sure to add an effervescent touch to any moment.
A “Burst of Flavor” Campaign to Celebrate the Season
The new lemon-themed collection is being promoted through a robust marketing campaign across multiple channels, including email, social media, digital platforms, and in-store promotions. The “Burst of Flavor” campaign is characterized by its vibrant and energetic color palette, which emphasizes the star ingredient—lemon—alongside a variety of other juicy fruits that evoke the spirit of spring.
In addition to the promotional campaign, Albertsons Cos. is enhancing the visibility of these products through weekly print ads and in-store signage. This ensures that shoppers can easily find these limited-time offerings as they browse the aisles and discover new ways to bring the zest of lemon into their homes.
Seasonal Surprises Ahead: Fall and Winter Programs
Looking ahead, Albertsons Cos. plans to continue delighting customers with seasonal products throughout the year. With the successful launch of the spring collection, the company is preparing for exciting seasonal programs in the fall and winter, each with its own festive twist. Customers can look forward to even more themed collections that will add flavor and fun to their seasonal shopping experiences.
A Trusted Portfolio of Own Brands
Albertsons Cos. has a long history of offering high-quality, affordable products under its Own Brands portfolio. These trusted private label brands include Signature SELECT®, Overjoyed™, O Organics®, Open Nature®, Lucerne®, Primo Taglio®, waterfront BISTRO®, Soleil®, and Value Corner®. These brands are designed to provide customers with exceptional products that meet their needs for quality, variety, and value, all while enhancing their shopping experience.
The new lemon-inspired collection is just one of many ways Albertsons Cos. continues to innovate and surprise its customers. Whether shoppers are looking for sweet or savory snacks, refreshing beverages, or fun seasonal treats, the company’s Own Brands products are exclusively available at Albertsons Cos. stores, making them a one-stop destination for all things delicious.
