American Food Adding Multimedia Perkins American Food Co Debuts Flagship Restaurant in Orlando
Perkins American Food Co. is embarking on a bold new chapter with the launch of its highly anticipated flagship restaurant in Orlando, Florida. Scheduled to open its doors on March 19, this milestone event marks a significant evolution for the iconic brand. With a rich history dating back to 1958, Perkins has long been synonymous with classic American Food dining, offering guests comforting, homestyle meals in a welcoming environment. Now, the company is reimagining its legacy, unveiling a fresh, contemporary take on the traditional dining experience that will define the future of the brand.
The new flagship restaurant introduces a state-of-the-art design created in collaboration with the acclaimed Aria Group. Spanning an impressive 3,500 square feet, the venue embodies a blend of modern aesthetics and Perkins’ cherished heritage. Featuring an inviting atmosphere with bright, open spaces, an exterior patio, and carefully curated design elements, this redefined Perkins location is a testament to modern American Food hospitality. It is not just a restaurant; it is a reinvention of a brand that has stood the test of time.
Toni Ronayne, President of Perkins American Food Co., expressed excitement about the brand’s transformation, stating, “We have put a lot of heart into ensuring that our new location embodies everything that Perkins represents. While we honor our roots, we are redefining our brand to resonate with today’s dynamic diners. Our team has meticulously reimagined every detail—from menu innovation and interior design—to create a flagship location that serves as a blueprint for future growth and sets a new standard for modern American hospitality.”
A Fresh Take on American Dining: New ‘Tude, New Food
One of the most exciting aspects of the flagship restaurant is its completely revamped menu. Led by Vice President of Menu Innovation, Mindy Armstrong, the Perkins culinary team has worked diligently to create a menu that reflects both tradition and modern tastes. The updated offerings blend timeless American favorites with new and inventive creations designed to satisfy contemporary cravings.
“It’s been a fantastic journey to reinvent the Perkins menu, adding creative, chef-inspired dishes,” said Armstrong. “We are thrilled to unveil this entirely new lineup for guests to explore and enjoy for breakfast, lunch, and dinner.”
While guests will still find beloved Perkins staples such as hearty omelets, indulgent Bennys & Toasts, the customizable Build-Your-Own-Breakfast, and the ever-popular Fresh Cracked Classics, the menu now also features a host of new options. With a focus on inclusivity and variety, the expanded menu includes shareable appetizers, a selection of lighter meals, and a range of burgers, handhelds, and specialty Perkins Plates. Each dish has been carefully designed to cater to diverse palates, ensuring that everyone—from longtime Perkins fans to first-time visitors—finds something to love.
Introducing an Innovative Beverage Experience: Boba & Bubbles
In addition to the exciting American Food offerings, Perkins is making waves with an all-new beverage program. The flagship location will introduce a dynamic lineup of drinks, catering to all tastes and occasions. From bakery-inspired frozen drinks and refreshing boba chillers to handcrafted cocktails and specialty coffee creations, the beverage menu is designed to complement the elevated dining experience.
For guests seeking a touch of indulgence, Perkins is now offering an enticing selection of craft cocktails. Signature drinks such as frozen margaritas, mojitos, and the rich Irish Coffee Freeze provide a perfect pairing for any meal. In addition to these new alcoholic offerings, guests can still enjoy a thoughtfully curated wine and beer selection, along with classic brunch-time favorites like mimosas.
With this innovative approach to beverages, Perkins is redefining expectations and positioning itself as a go-to destination for not just American Food but also creative and refreshing drinks.
A Grand Opening Celebration Like No Other
To mark this major milestone, Perkins is pulling out all the stops for an unforgettable grand opening celebration. Guests are invited to join the festivities on Wednesday, March 19, beginning bright and early at 6 AM. To add to the excitement, the first 100 guests in line will receive an exclusive, limited-edition Perkins American Food Co. mug—perfect for enjoying the brand’s signature coffee at home.
But the perks don’t stop there. Throughout opening day, guests can take advantage of a special Buy One Get One Free meal offer, allowing them to experience the new menu at an incredible value. In addition, visitors will have the opportunity to enter a sweepstakes for a chance to win Free Perkins for a Year, making this an event that food lovers won’t want to miss.
To keep the celebration going, Perkins is encouraging guests to sign up for the Rewards e-Club. New members who join during the grand opening period will receive an exclusive 20% discount on their next visit. Being part of the Rewards e-Club also provides members with ongoing benefits, including access to the latest Perkins menu offerings, exclusive events, and special promotions throughout the year.
Reinventing Tradition: The Future of Perkins American Food Co.
The launch of the flagship restaurant is just the beginning of Perkins American Food Co.’s broader vision for the future. The brand’s leadership team is committed to an ongoing evolution that maintains the heart of Perkins while adapting to the changing needs of today’s diners. By embracing innovation in design, menu development, and guest engagement, Perkins is setting the stage for a new era of American dining.
As the company looks ahead, the Orlando flagship location serves as a model for what’s to come. Perkins plans to use this restaurant as a testing ground for future innovations, gathering guest feedback and refining the experience before expanding these changes to additional locations across the country. The ultimate goal is to ensure that Perkins remains a beloved dining destination for generations to come, offering both the comforting familiarity of its past and the exciting promise of its future.
For fans of Perkins, the grand opening of the flagship restaurant is a momentous occasion worth celebrating. Whether you’re a longtime patron eager to see the brand’s fresh new look or a first-time visitor curious about the buzz, this is a dining experience that promises to impress.
Mark your calendars for March 19 and get ready to experience the new face of Perkins American Food Co.—where classic American hospitality meets modern innovation.
