Applebee’s Launches ‘Mucho Madness’ to Celebrate 25 Years of Iconic Mucho Cocktails
Applebee’s is raising a glass to a major milestone with the launch of ‘Mucho Madness,’ a festive celebration marking 25 years of its signature Mucho drink deals. Just in time for St. Patrick’s Day, the neighborhood grill + bar is introducing two brand-new $6 Mucho Cocktails and a colorful $4 mocktail, giving guests even more reasons to sip, savor, and celebrate.
For a quarter of a century, Applebee’s Mucho Cocktails® have delivered bold flavors, premium spirits, and eye-catching presentations in the brand’s signature oversized Mucho glass. Now, with the spirit of Irish luck in the air and spring celebrations around the corner, Applebee’s is blending tradition with tropical flair through limited-time offerings designed to bring fun and flavor to every table.
Two New $6 Mucho Cocktails Bring Irish Luck and Island Vibes
Headlining the celebration are two vibrant new $6 cocktails: the Emerald Escape and the Pricklycane. Each drink is crafted to capture the excitement of St. Patrick’s Day while delivering the premium taste and generous pour that fans have come to expect from Applebee’s Mucho lineup.
The NEW $6 Emerald Escape is a festive fusion of Irish inspiration and island energy. This tropical creation combines Jameson Irish Whiskey with Malibu Coconut Rum, blended with melon liqueur, blue raspberry, pineapple juice, and fresh lime. The result is a colorful, refreshing cocktail that balances smooth whiskey notes with sweet citrus and tropical fruit flavors. Designed to evoke both Irish charm and beachside relaxation, the Emerald Escape offers a playful twist that fits perfectly with the “Mucho Madness” theme.
Equally bold is the NEW $6 Pricklycane, a fruity and energetic take on a classic New Orleans hurricane. Inspired by NOLA’s legendary party atmosphere, this cocktail features Bacardi Superior Rum, premium lemon sour, prickly pear, and a blend of orange and pineapple juices. The Pricklycane delivers a bright, juicy flavor profile with a subtle tartness that keeps each sip balanced and refreshing. Its vibrant color and layered fruit notes make it a standout choice for guests looking to turn up the party.
Both cocktails are served in Applebee’s iconic Mucho glass and finished with a gold sugar rim garnish, adding a celebratory sparkle that elevates the presentation. The oversized glassware has long been a signature of the Mucho line, reinforcing the brand’s promise of generous portions and standout value.
Premium Upgrades with the Vibe Drop Experience
For guests who want to enhance their cocktail experience, Applebee’s is offering an optional Vibe Drop upgrade featuring premium spirit selections. Diners can elevate their drinks with top-shelf pours such as Patrón Silver, Don Julio Reposado, Grey Goose, or Woodford Reserve.
This upgrade allows guests to personalize their Mucho cocktail while maintaining the festive flair of the promotion. The Vibe Drop concept underscores Applebee’s commitment to offering accessible indulgence—combining premium quality with everyday value pricing.
A Non-Alcoholic Option: The $4 Parade Punch Mocktail
Recognizing that not every guest is looking for an alcoholic beverage, Applebee’s has also introduced the NEW $4 Parade Punch Mocktail. This vibrant, non-alcoholic drink delivers the same festive energy and visual appeal as its spirited counterparts.
The Parade Punch blends pineapple, prickly pear, blue raspberry, premium lemon sour, and bubbly lemon-lime soda. The combination creates a striking ombré effect that transitions from green to purple, making it as visually captivating as it is refreshing. Garnished with a gold sugar-dusted lemon, the mocktail ensures that everyone at the table can join in the celebration—no alcohol required.
By including a thoughtfully crafted mocktail in the lineup, Applebee’s expands the inclusivity of its Mucho Madness promotion, appealing to families, designated drivers, and guests seeking flavorful non-alcoholic options.
25 Years of Mucho Magic
Applebee’s Mucho Cocktails® have been a staple of the brand’s bar program for 25 years. Known for their bold colors, premium spirits, and playful garnishes, these cocktails have become synonymous with value-driven indulgence in the casual dining space.
“For 25 years, we’ve proudly served a variety of premium spirits packed with flavor—and playful garnishes—in our signature Mucho Cocktails to neighborhoods nationwide,” said Nate Grover, executive director of bar and beverage at Applebee’s. “Fun, colorful and most importantly delicious, our Mucho Cocktails continue to deliver variety and value to our guests. So, join the party, taste the tradition, and cheers to 25 years of Mucho magic at Applebee’s!”
This anniversary celebration not only highlights the longevity of the Mucho program but also reinforces Applebee’s positioning as a go-to destination for affordable, festive beverages throughout the year.
Limited-Time Availability and Participation Details
The Emerald Escape, Pricklycane, and Parade Punch Mocktail are available for a limited time at participating locations. Guests must be 21 or older to purchase alcoholic beverages. Offers are void where prohibited, and tax and gratuity are excluded. The promotion is primarily dine-in, except where carry-out alcohol is permitted by law. Participation and availability may vary by location, and supplies are limited.
By tying the launch to St. Patrick’s Day, Applebee’s taps into one of the year’s most spirited celebrations, encouraging guests to gather, socialize, and toast the occasion with friends and family.
How to Join the Celebration
Guests interested in participating can find their local Applebee’s restaurant by visiting the brand’s official website. In addition to dine-in service, customers can order Applebee’s To Go or delivery through the Applebee’s website or mobile app, where available.
For even more exclusive deals and neighborhood specials, guests are encouraged to join Applebee’s E-Club. Members receive a welcome offer and ongoing updates about new promotions, limited-time menu items, and special events.
As Applebee’s marks 25 years of Mucho Cocktails, the Mucho Madness promotion serves as both a celebration of the past and a toast to the future—bringing together bold flavors, premium spirits, festive presentation, and unbeatable value in every oversized glass.
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