Baked by Melissa Collaborates with Kinder Bueno and Kinder Chocolate to Elevate Game Day Treats
Baked by Melissa, the New York–based dessert brand known for its handcrafted bite-size cupcakes, has announced an exciting new partnership with global chocolate powerhouse Kinder® Bueno and Kinder® Chocolate. The collaboration brings together two beloved sweet brands to introduce a limited-edition cupcake assortment inspired by iconic Kinder flavors — perfectly timed for game day celebrations and the peak of football season.
Designed to elevate party spreads and simplify hosting, the new collection transforms Kinder’s signature chocolate and hazelnut flavors into indulgent mini cupcakes that are easy to share, require no prep, and deliver maximum flavor in every bite. The collaboration highlights both brands’ shared commitment to playful creativity, premium ingredients, and unforgettable dessert experiences.
A Sweet Collaboration for the Biggest Game of the Year
With game day being one of the largest food-consumption occasions in the United States — particularly for snacks and sweets — the partnership arrives at an ideal moment. Chocolate consistently ranks among the top-consumed game day treats, and this new launch taps directly into that demand by combining nostalgia, indulgence, and convenience.
The limited-edition assortment features cupcake flavors inspired by Kinder® Bueno, Kinder® Chocolate, and special variations including Kinder® Bueno White and Kinder® Bueno Dark. Each flavor reflects the recognizable textures and taste profiles Kinder fans love — from creamy milk chocolate centers to crisp wafer layers and rich hazelnut fillings.
The cupcakes maintain Baked by Melissa’s signature bite-size format, making them ideal for casual snacking, party grazing, or sharing among friends and family while watching the game. With no slicing, plating, or utensils required, the treats offer a stress-free dessert solution for hosts and party planners alike.
Melissa Ben-Ishay Celebrates a Dream Partnership
Melissa Ben-Ishay, CEO and cofounder of Baked by Melissa, shared her enthusiasm for the collaboration, calling it a meaningful personal and professional milestone.
“I’m thrilled to be partnering with Kinder on four limited-edition cupcake flavors,” Ben-Ishay said. “Kinder has been a staple in my household for years, and having the opportunity to work with a brand I genuinely love feels like a dream come true.”
Her statement underscores the authenticity behind the partnership — not simply as a business decision, but as a celebration of shared fan bases and mutual admiration between brands.
Designed for Hosting, Sharing, and Celebrating
The Kinder-inspired cupcake lineup was created with hosting convenience at its core. Each mini cupcake is portioned for easy grabbing, reducing cleanup and maximizing enjoyment during fast-paced moments of the game.
The new collection will be available from January 22 through February 14, capturing both game day festivities and Valentine’s Day gifting opportunities. Customers can choose from two purchasing options:
- A Kinder® Cupcakes 25-Pack priced at $37, available both online and in stores. This option includes nationwide shipping, in-store pickup, and same-day delivery within Manhattan.
- A Kinder® Cupcakes 12-Pack priced at $19, available exclusively in physical retail locations.
This tiered offering ensures accessibility for both larger gatherings and smaller indulgences, expanding the collection’s appeal across customer segments.
Kinder’s Expanding Presence in the U.S. Market
The collaboration arrives at a pivotal moment for Kinder as it continues to strengthen its footprint in the U.S. confectionery market. Although Kinder is recognized globally as one of the best-selling chocolate brands, company leaders acknowledge that the brand is still building long-term presence and awareness among American consumers.
Neal Finkler, Vice President of Kinder Snacking, emphasized the strategic importance of the partnership.
“Kinder is the best-selling chocolate brand in the world, yet our journey in the U.S. is still in its early stages,” Finkler said. “That’s why we’re thrilled to partner with Baked by Melissa — a beloved, culture-driven dessert brand — to debut our first co-created treat just in time for game day.”
He added that the collaboration offers consumers a fresh and shareable way to experience classic Kinder flavors while celebrating major cultural moments.
A Big Game Commercial Marks Another Kinder Milestone
Adding to the momentum, Kinder® Bueno is also preparing for a landmark advertising moment. The brand is set to air its first-ever Big Game commercial, marking a major step in its U.S. marketing expansion.
The cupcake launch and national commercial debut reinforce one another, forming a cohesive campaign that positions Kinder as both a nostalgic global favorite and a rising U.S. mainstream staple. By integrating product innovation, pop culture, and premium desserts, the brand is strengthening emotional connections with American consumers.
Baked by Melissa’s Growing Legacy of Creative Collaborations
This latest partnership continues Baked by Melissa’s trend of high-profile, buzz-worthy brand collaborations. The company has recently worked with Ferrero to reinvent popular candy bars — including Butterfinger® and CRUNCH® — into bite-size cupcake flavors, broadening its appeal to candy lovers and nostalgic snack fans.
Additional recent collaborations include partnerships with brands such as Wonder, Paw Patrol, Good Culture, Tabasco, Claussen, and more — demonstrating the company’s ability to bridge desserts with entertainment, pop culture, savory flavors, and family-friendly themes.
These partnerships have helped position Baked by Melissa as more than just a cupcake company — instead establishing it as a lifestyle dessert brand that thrives on innovation, surprise, and shareability.
Meeting Consumer Demand for Fun, Flavor, and Convenience
The success of collaborations like this reflects broader consumer trends in the food and snack industry. Shoppers increasingly seek:
- Limited-edition and seasonal products
- Nostalgic or recognizable brand flavors
- Social-media-friendly treats
- Convenient, portion-controlled indulgences
- Unique food experiences tied to cultural moments
By aligning with Kinder, Baked by Melissa taps into all of these demand drivers while reinforcing its reputation for fun, premium, and imaginative desserts.
A Sweet Win for Game Day Hosts and Dessert Fans
Whether enjoyed at a football watch party, family gathering, or cozy night in, the Kinder cupcake collection offers fans a new way to celebrate the biggest game of the year with minimal effort and maximum indulgence.
The collaboration blends the creamy, chocolatey comfort of Kinder with Baked by Melissa’s signature craftsmanship, delivering bite-size treats designed to spark joy, conversation, and repeat cravings.
As both brands continue expanding their reach through innovation, partnerships, and cultural relevance, this limited-edition release stands as another example of how desserts can serve as both a celebration centerpiece and a strategic brand moment.
Source Link:https://www.businesswire.com/
