International Flavors & Fragrances Inc. (NYSE: IFF), a global leader in flavors, fragrances, food ingredients, health, and biosciences, is preparing to make a major impact at the International Baking Industry Exposition (IBIE) 2025 in Las Vegas. Against the backdrop of significant cost pressures, shifting consumer preferences, and new regulatory demands, IFF will highlight how its science-led innovations are helping industrial bakers not only navigate these challenges but also capture fresh opportunities for growth.
The baking industry has entered an era of rapid transformation. From soaring cocoa and egg prices to mounting calls for healthier and more sustainable food choices, bakers today face unprecedented pressures. Regulators, too, are setting stricter standards, pushing the industry toward reformulation and cleaner-label solutions. For IFF, IBIE 2025 offers the perfect platform to demonstrate how its broad portfolio, deep expertise, and forward-looking research are reshaping the future of baked goods.
A Partner for an Industry Under Pressure
“The industry is under pressure from every direction — supply chains, regulations and consumer expectations,” said Suzanne Pera, vice president and regional general manager for North America, IFF Food Ingredients. “Our message at IBIE is simple: Bakers don’t have to face these challenges alone. We bring unmatched expertise across the entire process, from formulation to shelf. We’re not just helping bakers adapt — we’re helping them win.”
This commitment to partnership lies at the heart of IFF’s exhibition strategy. The company’s booth will not merely showcase individual ingredients but will present holistic, ready-to-market solutions that address key baking challenges head-on. Visitors can expect hands-on demonstrations, product samples, and expert-led discussions on how bakers can remain competitive in a changing marketplace.
Addressing Cost Volatility
Perhaps the most immediate concern for bakers is ingredient volatility. Cocoa prices have doubled in recent months, while egg supplies remain strained due to disease outbreaks and rising feed costs. Such fluctuations have forced bakeries to explore alternatives that can reduce dependency on these commodities without compromising taste, texture, or consumer satisfaction.
IFF’s answer is CURE™ (Core and Uncommon Replacements and Extenders), a suite of solutions specifically designed to help bakers reduce reliance on costly or scarce ingredients. Using proprietary enzyme blends, innovative system formulations, and natural flavors, IFF has developed prototypes that demonstrate real-world applications. At IBIE, visitors will sample 50% egg-reduced cupcakes and 30% cocoa-reduced brownies, proof that cost-effective baking can still deliver indulgence.
Navigating Regulatory Shifts
Regulation continues to play a critical role in shaping the baking landscape. With certain synthetic dyes recently banned and stricter definitions of what qualifies as “healthy” emerging, bakers face the challenge of reformulating products while retaining consumer appeal.
IFF is showcasing a variety of regulatory-ready solutions, including natural color alternatives that align with clean-label trends, hydrocolloids that improve texture and stability, and shelf-life extension technologies that reduce waste. These innovations allow bakers to remain compliant with evolving standards while keeping products vibrant, appealing, and shelf-ready.
Meeting the Health-Conscious Consumer
Consumer expectations are shifting as well. Beyond regulatory compliance, bakers must now respond to growing demand for healthier, more functional foods. The rise of GLP-1 users — individuals taking new medications that influence appetite — has further reshaped food and beverage consumption, pushing demand for products with reduced sugar, increased protein, and simplified ingredient lists.
IFF is leveraging its consumer insights to develop prototypes that embody these trends. At IBIE, attendees will see concepts like high-protein tortillas and nutrition bars fortified with SOLAE® SUPRO® soy protein and LITESSE® ULTRA prebiotic fiber. These solutions demonstrate how science and consumer data combine to create bakery products that meet the needs of modern shoppers while maintaining great taste and convenience.
Breakthrough Baking Technologies
Beyond addressing immediate challenges, IFF is also introducing next-generation technologies designed to transform bakery innovation.
- DANISCO® GRINDSTED® Pectin FB 420: A bake-stable pectin derived from citrus peels, this ingredient is both naturally sourced and label-friendly. It enhances flavor release and mouthfeel while adding a glossy texture, particularly useful in reduced-sugar bakery products.
- POWERFRESH® ACE 2000: A cutting-edge enzyme that extends the softness, resilience, and cohesiveness of bread for up to 34 days, offering bakers a significant advantage in product freshness and waste reduction.
By debuting these innovations at IBIE, IFF is reinforcing its role as a catalyst for progress in the global baking industry.
Real-World Applications
“We are not just displaying ingredients,” said Linda Dunning, applications director, North America, IFF Food Ingredients. “We are showing how real-world solutions can raise the game for bakers — ideas that work in the lab, are scalable in production and stand out on the shelf.”
This hands-on approach ensures that bakers leave IBIE not just with inspiration but with practical, market-ready concepts that can be implemented across production lines. From formulation to packaging, IFF’s goal is to demonstrate solutions that work throughout the supply chain.
A Must-See at IBIE 2025
IFF will be present at IBIE 2025 from September 14–17 at the Las Vegas Convention Center, booth 3855. Attendees can explore product samples, speak directly with experts, and gain insights into the science, creativity, and consumer data driving the future of baking.
To learn more ahead of the event, IFF has launched a dedicated IBIE 2025 page, where bakers and industry stakeholders can explore its full range of baking solutions.
About IFF
At IFF (NYSE: IFF), the mission is to create joy through science, creativity, and heart. As a global leader in flavors, fragrances, food ingredients, health, and biosciences, the company delivers groundbreaking, sustainable innovations that elevate everyday products. From advancing wellness and supporting sustainability to delighting the senses, IFF’s portfolio of solutions touches the lives of billions of consumers worldwide.
