Evergreen Select, formerly known as Omeat, is redefining the role of cultivated meat in the global protein landscape with a strategic rebrand and the successful raise of an additional $6 million in funding. The move signals not only a new name, but a sharpened mission: to bring long-term stability and predictability to a beef industry increasingly shaped by volatility, supply disruptions, and pricing uncertainty.
As the cultivated meat sector continues to mature, Evergreen Select is positioning itself apart from much of the industry’s early narrative. Rather than focusing on consumer-facing novelty or futuristic disruption, the company is deliberately reframing cultivated beef as a practical, infrastructure-level solution designed to strengthen the existing beef supply chain. In doing so, Evergreen is addressing one of the industry’s most persistent challenges—how to make protein supply more resilient without alienating producers, processors, or consumers.
A Strategic Rebrand Anchored in Stability
The rebrand from Omeat to Evergreen Select reflects a broader strategic evolution that has been unfolding behind the scenes. The new name reinforces the company’s emphasis on reliability, continuity, and long-term value—attributes that resonate deeply within an industry accustomed to razor-thin margins and cyclical risk.
Evergreen Select’s leadership believes the cultivated meat conversation has, for too long, centered on disruption for disruption’s sake. Instead, the company has embraced a philosophy grounded in operational discipline, repeatability, and partnership. In a beef market characterized by climate pressures, disease outbreaks, labor constraints, and global trade fluctuations, Evergreen is built around a single, unifying idea: stability itself is the product.
“In today’s protein economy, the problem isn’t a lack of innovation—it’s a lack of predictability,” said Jim Miller, President and Chief Executive Officer of Evergreen Select. “At Evergreen, stability is our product. We’ve built the company around radical consistency. Consistent quality, consistent costs, consistent taste and texture, and consistent execution, because that’s what ultimately turns skepticism into trust and opportunity.”
Navigating a Challenging Capital Environment
The company’s announcement comes during what many industry observers describe as one of the most constrained funding periods for cultivated meat and alternative protein companies. In 2025, capital has become increasingly selective, with investors placing greater emphasis on near-term commercialization, regulatory readiness, and realistic paths to market.
Against this backdrop, Evergreen Select’s ability to secure an additional $6 million in an open funding round stands out. The round included participation from S2G Investments, BOLD Capital Partners, Good Startup, and other existing investors, underscoring confidence in the company’s disciplined, business-to-business strategy.
A portion of the newly raised capital will be allocated toward regulatory due diligence and approval processes, which the company expects to complete in the near future. This regulatory focus is a cornerstone of Evergreen’s commercialization roadmap and reflects a broader shift in investor expectations across the sector—from speculative promise to execution-ready platforms.
“In a year when capital has been highly selective, Evergreen stood out for its operational discipline, regulatory focus, and clear path into the market,” said Kevin Lo, Partner at S2G Investments. “By prioritizing partnership, the company has positioned cultivated beef as a practical way to strengthen the existing beef supply chain rather than disrupt it.”
A B2B Model Designed to Work With the Industry
Unlike many cultivated meat startups that aim to replace traditional animal agriculture, Evergreen Select has built its platform to complement and reinforce existing beef production systems. The company works directly with established meat producers, processors, and distributors, supplying fresh, 100% beef designed for integration into blended products.
These blended ground beef solutions are intended to help partners manage volatility, stabilize pricing, and improve forecasting accuracy—critical concerns for producers navigating unpredictable input costs and supply shocks. By embedding cultivated beef into familiar workflows, Evergreen minimizes friction while maximizing real-world impact.
“Evergreen will supply fresh, 100% beef to meat producers and partner with them to reach consumers,” Miller explained. “We’re not focused on replacing beef—we’re focused on strengthening how it’s supplied. By delivering predictable quality and pricing of real beef at scale, we help our partners build more resilient supply chains and keep beef affordable for consumers.”
This approach reflects a growing recognition that meaningful progress in food systems often comes through collaboration rather than confrontation. By aligning with industry incentives, Evergreen Select is lowering barriers to adoption while accelerating commercialization.
Advancing Toward Market Entry
Today, Evergreen Select is actively working with meat distributors in both the United States and Singapore to bring blended ground beef products to market. The company is also well advanced in the regulatory review process in both regions, positioning it for near-term commercial entry.
Singapore, in particular, has emerged as a leading market for cultivated meat approvals, while the United States represents one of the world’s largest and most complex beef ecosystems. Progress in both regions reflects Evergreen’s global ambitions and its confidence in navigating diverse regulatory frameworks.
These efforts underscore the company’s belief that dependable performance—day after day—is more transformative than headline-grabbing disruption. By prioritizing execution, Evergreen is demonstrating that cultivated meat can move beyond theoretical potential and into practical, scalable deployment.
Science-Driven Consistency Without Compromise
At the core of Evergreen Select’s platform is a commitment to producing real beef without compromise. The company has deliberately avoided blending its products with plant-based proteins, choosing instead to focus exclusively on delivering cultivated beef that meets the taste, texture, and performance expectations of both consumers and processors.
“We make beef for beef lovers and beef processors, and we don’t compromise through plant-based proteins,” said Eric Schulze, PhD, Chief Scientific and Technology Officer at Evergreen Select. “At Evergreen, we work with ranchers and meat producers to make delicious meat products at the quality, quantity, and cost that customers expect.”
This emphasis on scientific rigor and operational repeatability supports the company’s broader promise of consistency—a differentiator that resonates strongly with commercial partners seeking reliable inputs rather than experimental products.
Redefining the Role of Cultivated Meat
As the cultivated meat sector continues to evolve, Evergreen Select is helping redefine what success looks like. Instead of positioning cultivated beef as a disruptive alternative, the company is framing it as a stabilizing force—one that enhances supply chain resilience, improves cost predictability, and supports long-term food security.
By aligning investor confidence, regulatory readiness, and industry partnership, Evergreen is transforming cultivated meat from a conceptual innovation into a credible, scalable solution. In an era marked by uncertainty across global food systems, the company’s message is clear: the future of protein will be built not just on innovation, but on reliability, trust, and execution.
Through its rebrand, funding milestone, and disciplined market strategy, Evergreen Select is signaling that cultivated beef’s next chapter will be defined less by hype—and more by performance.
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