National Beverage Corp. (NASDAQ: FIZZ), the company behind popular beverage brands including LaCroix, Shasta, and Faygo, has announced impressive financial results for the fourth quarter and full fiscal year ended May 3, 2025. The company delivered record revenue and profit figures, attributing its performance to strong brand innovation, rising consumer engagement, and strategic marketing initiatives across the country.
Fourth Quarter Financial Highlights
For the fourth quarter, the company posted solid year-over-year growth:
- Net sales surged by 5.5% to $314 million, demonstrating continued momentum even in a challenging consumer spending environment.
- Operating income rose by 8.6%, reaching $57.5 million, reflecting effective cost management and a favorable product mix.
- Net income increased to $44.8 million, translating to strong profitability.
- Earnings per share (EPS) climbed to $0.48, underscoring the company’s ability to generate shareholder value.
Fiscal Year 2025 Financial Overview
National Beverage also achieved notable performance across the full fiscal year:
- Net sales totaled $1.2 billion, reflecting sustained consumer demand and effective distribution.
- Gross margin expanded to 37.0% of sales, up from prior years, pointing to operational efficiency and improved product economics.
- Operating income increased 7.8% to $235 million, driven by disciplined cost control and value-driven innovation.
- Earnings per share rose to $2.00, a clear indicator of robust growth and long-term strategic execution.
A company spokesperson stated, “We are very pleased to report strong fourth-quarter results, with net sales, operating profit, and net income all reaching record highs. Both our Power+ Brands and carbonated soft drink portfolios experienced volume growth, a testament to the strength of our diversified product offerings. We continue to see success from our commitment to flavor innovation, particularly through our LaCroix brand.”
LaCroix Innovation Fuels Growth
A major contributor to the company’s growth trajectory is LaCroix, its flagship sparkling water brand. The fourth quarter saw the debut of three new LaCroix flavors—Sunshine, Cherry Lime, and Blackberry Cucumber—which began shipping nationwide. These new additions were well-received by consumers, providing a critical growth stimulus in what has otherwise been a tough environment for discretionary consumer spending.
“These innovations continue to reflect the evolving preferences of health-conscious consumers who seek flavorful, zero-calorie hydration options,” the spokesperson said. “We meticulously craft every flavor to deliver a refreshing, premium experience. Each new flavor goes through extensive testing and development before being released—we don’t launch it until it’s perfect.”
Bold Marketing Campaigns and Brand Engagement
To support the new flavor launches and deepen customer loyalty, National Beverage rolled out several high-impact marketing initiatives during the summer season. One of the most visually captivating campaigns was the multi-city LaCroix Sunshine Bus Tour, which showcased the brand’s vibrant new flavor graphics across major urban centers. The tour was designed not only to introduce new flavors but also to reinforce LaCroix’s positioning as a lifestyle brand synonymous with creativity, positivity, and refreshment.
In addition, National Beverage has formed high-visibility partnerships with various professional sports organizations, aiming to expand its footprint and connect with diverse audiences. These include collaborations with men’s and women’s professional soccer teams, as well as WNBA teams such as the Indiana Fever and the Dallas Wings. Furthermore, LaCroix continued its successful partnership with the Florida Panthers, the 2025 Stanley Cup champions, with the brand’s logo prominently displayed on team jerseys for the second year in a row.
“These partnerships are more than just sponsorships—they’re about community, inspiration, and connection,” said the spokesperson. “They enable us to promote our brands in authentic, meaningful ways.”
Creative Culture Drives Brand Identity
Beyond traditional advertising, National Beverage has cultivated a unique culture of creativity and passion that permeates all aspects of its operations—from product development to in-store execution. This culture is embodied in several innovative initiatives:
- BrandED, the company’s signature in-store tasting experience, brings flavor discovery directly to consumers.
- MerchMx, the merchandising team responsible for imaginative and themed in-store displays, creates engaging shopping environments that drive sales.
- A growing network of targeted social media creators and influencers amplifies product messaging and consumer excitement online.
- Immersive consumer events help foster direct connections between brands and their loyal fans.
“Our team is inspired to think creatively every day, and it shows in everything we do—from our flavor names and can designs to how we engage with fans at events,” the spokesperson explained. “This love and emotional connection that we pour into our flavors is the essence of who we are.”
Strategic Outlook: Poised for a Healthy Future
Looking ahead, National Beverage is entering its new fiscal year with a strong sense of momentum and strategic clarity. Despite ongoing economic uncertainty, the company remains confident in the resilience of the U.S. consumer and the enduring appeal of its health-forward beverage offerings.
“The current confluence of global and domestic events is unlike anything we’ve seen in recent history,” the spokesperson noted. “Yet the past few years have revealed the extraordinary durability of the American consumer and the value of our long-term operational discipline. We remain focused on delivering a portfolio of innovative, better-for-you beverages that not only delight our consumers but also deliver strong returns for our shareholders.”
With a renewed emphasis on brand innovation, marketing creativity, and operational efficiency, National Beverage appears well-positioned to build on its recent successes and deliver continued growth in the years to come.
