Positive Beverage, a leading brand in the health-conscious beverage sector, is proud to announce a significant expansion of its retail footprint. The company’s two flagship product lines—Positive Energy and Positive Hydration—are now available in all 18 Harvest Foods locations across the state of Washington. This move marks a key milestone in Positive Beverage’s broader plan to increase its presence throughout the West Coast following successful expansions in Southern California through Vons and in Oregon via New Seasons Market earlier this year.
With the addition of Harvest Foods, Positive Beverage products can now be found in more than 2,100 retail locations across the United States. This robust growth underscores the company’s rising influence in the functional beverage market and its ability to meet increasing consumer demand for clean, effective, and great-tasting drinks designed to support everyday wellness.
A pivotal component of this expansion is Positive Beverage’s new partnership with United Natural Foods, Inc. (UNFI), a leading natural and organic food distributor in North America. UNFI will serve as a critical distribution partner, enhancing product accessibility for consumers in Washington and Oregon and helping the company continue to scale with efficiency. By leveraging UNFI’s extensive logistics infrastructure and market reach, Positive Beverage aims to ensure its health-forward drinks are readily available to a growing audience interested in cleaner ingredient profiles and better-for-you beverage options.
“The heightened awareness and focus surrounding food and beverage ingredients make 2025 the perfect time for Positive Beverage to step into the spotlight,” said Shannon Argyros, CEO and Co-Founder of Positive Beverage. “We’re excited to introduce our newly reformulated Positive Hydration and Positive Energy lines while expanding our presence on store shelves across the West Coast and beyond.”
According to Argyros, the demand for transparency and ingredient integrity is at an all-time high. More consumers are scrutinizing product labels and opting for brands that align with their health values. This trend is particularly strong across the West Coast, where health-conscious lifestyles are more prevalent. “Positive Beverage is all about generating positive momentum in the marketplace,” she added. “Our mission is to help people make smarter, healthier choices when they shop and to truly understand the impact ingredients have on the body. We are proud to work with Harvest Foods to bring nutritious and delicious alternatives to their customers.”
A Cleaner, Healthier Beverage Option
The popularity of the Positive Hydration and Positive Energy lines is largely due to their clean formulation. Both product lines are free from sugar, sucralose, aspartame, artificial preservatives, and dyes—ingredients that are commonly found in traditional sports and energy drinks. Instead, these beverages focus on delivering functionality and flavor without compromising on health.
Positive Hydration offers a refreshing boost of electrolytes and essential vitamins, supporting active lifestyles and everyday wellness, while Positive Energy provides a balanced and sustained energy lift from natural sources like green tea caffeine and B-vitamins. Together, these products cater to a wide demographic, from fitness enthusiasts to busy professionals, students, and health-focused families seeking smarter beverage alternatives.
With the latest regional expansion in Washington, combined with prior launches in California and Oregon, Positive Beverage is steadily building momentum across the West Coast. The company has no plans to slow down, with several new retail partnerships in the pipeline and increased investment in marketing and product innovation expected throughout 2025.
Broker Support and Retail Enthusiasm
Positive Beverage’s growth trajectory is being bolstered by the strategic efforts of its regional broker partner, Grass Roots Marketing (GRM). The firm has played a crucial role in securing new retail authorizations, including the recent entry into Harvest Foods.
“We’re proud to represent what we believe is the best-in-class energy and hydration beverage,” said Rody Oueis, CEO and Vice President of Sales for the Pacific Northwest at Grass Roots Marketing. “The GRM team has been onboard for just over 60 days, and we’ve already helped the brand gain over 600 new points of distribution (PODs) across the Pacific Northwest and Northern California.”
Oueis emphasized the strong feedback received from retail partners, noting that Positive Beverage has quickly differentiated itself in a competitive category. “Having a clean and great-tasting functional beverage is a challenge that many brands struggle with—but Positive Beverage has conquered it. The reception from both retailers and consumers has been overwhelmingly positive, and we are confident that Positive Beverage is poised to become a category leader.”
Eyeing the Future: A Movement Toward Health-Conscious Living
The beverage industry is undergoing a notable shift as consumers become increasingly proactive about what they put into their bodies. Shoppers are no longer satisfied with products that simply taste good—they also want transparency, clean labels, and ingredients that contribute to their overall health and wellness. Positive Beverage has tapped into this movement with precision, offering beverages that meet the modern consumer’s evolving needs.
Looking forward, the company plans to continue innovating its product portfolio, with an emphasis on functional ingredients, sustainability, and flavor diversity. Additional retail partnerships and strategic alliances are expected to be announced in the coming months as Positive Beverage continues its mission to “spread positivity” from coast to coast.
“As we grow, our goal remains clear: to empower individuals to make informed, healthier choices without sacrificing enjoyment,” said Argyros. “We’re incredibly thankful for the partnerships we’ve built, from UNFI and Grass Roots Marketing to our retail allies like Harvest Foods. This is only the beginning, and we’re thrilled for what’s ahead.”
With a strong distribution network, a loyal and growing customer base, and a clear commitment to clean, functional beverages, Positive Beverage is well-positioned to become a standout name in the health and wellness market—not just on the West Coast, but nationwide.
Let me know if you’d like this adapted for a specific outlet (e.g., a press release or blog post), or turned into a PDF or formatted document.
