The popularity of cold coffee is on the rise among younger generations worldwide, with around one-third of out-of-home coffee consumption now being cold coffee. In response to this trend, Nestlé is expanding its cold coffee lineup with the introduction of Blue Bottle Coffee’s New Orleans (NOLA) Craft Instant Coffee Blend. This new product adds to Blue Bottle’s existing New Orleans-Style Iced Coffee offerings and showcases Nestlé’s expertise in soluble coffee.
The NOLA Craft Instant Coffee Blend features a mix of coffee, chicory, and sugar, carefully roasted to create aromatic granules that dissolve easily, delivering the classic New Orleans-style iced coffee taste. Preparing NOLA at home is simple—just add water, ice, and your preferred milk. The blend is currently available in the United States, Japan, South Korea, and China.
Damien Tissot, Head of Nestlé R&D for Coffee, explained, “Our coffee innovation capabilities allow us to deliver delicious in-home cold coffee experiences. In collaboration with Blue Bottle, we developed a soluble version of the New Orleans-Style Iced Coffee, combining the iconic café flavor with convenience, making it easy to enjoy cold coffee at home or on the go. It’s a step forward in creating beverages that resonate with the next generation of coffee drinkers.”
The NOLA range has become one of Blue Bottle’s most popular offerings, with about 3 million servings sold each year across its cafés in the US and Asia. Cara Ray, Global Head of Beverage for Blue Bottle Coffee, added, “Young people are embracing the cold coffee trend, and NOLA’s continued popularity is proof of that. The NOLA Craft Instant Coffee Blend captures the signature balance of coffee, chicory, and sweetness that defines our New Orleans-Style Iced Coffee. This format makes it easy for coffee lovers to enjoy the beloved flavors of this drink with minimal effort.”
