Bottles That Wow Striking Designs and Smarter Solutions in Amcor’s 2025 Bottles of the Year
Amcor (NYSE: AMCR, ASX: AMC), a global leader in the development and production of responsible packaging solutions, has officially revealed its much-anticipated 2025 Bottles of the Year, coinciding with the celebration of National Packaging Design Day. This annual program, spearheaded by Amcor Rigid Packaging, recognizes and celebrates the most innovative and sustainable packaging concepts across various consumer categories including beverage, spirits and wine, food and dairy, home and personal care, and healthcare.
With sustainability and design excellence at the core of its business, Amcor’s latest showcase aims to highlight the intersection of aesthetics, functionality, and environmental responsibility. Each year, the Bottles of the Year program acts as a spotlight for Amcor’s commitment to shaping the future of packaging—one that not only captivates consumers visually but also addresses the evolving demands of the global marketplace.
Innovation Meets Responsibility
“The Bottles of the Year program celebrates the best in packaging design,” said Terry Patcheak, Vice President of R&D, Sustainability, and Project Management at Amcor Rigid Packaging. “Our designers are constantly pushing the boundaries of what is possible with packaging, and we are proud to highlight that thinking through this program.”
According to Patcheak, the goal of the Bottles of the Year initiative is to bring attention to how modern consumer behavior, combined with breakthroughs in packaging technology, particularly in PET plastic, can elevate product design while supporting responsible choices. By integrating more sustainable materials and smarter functionalities, Amcor is aiming to help brands meet the increasingly stringent Post-Consumer Recycled (PCR) content standards, without sacrificing performance or visual appeal.
Designs Poised for Commercialization
The 2025 collection includes five conceptual bottle designs, each developed with the potential for refinement and future commercialization. These prototypes exemplify standout innovation within their respective segments, acting as inspiration for brand owners looking to future-proof their product offerings.
“The bottles featured in this year’s release were designed to address some of the most pressing customer and consumer concerns,” Patcheak explained. “For example, the bottle designed for the home and beauty segment addresses the environmental challenge posed by single-use packaging. It incorporates a refillable pod system that offers both sustainability and convenience. Meanwhile, our healthcare bottle design reimagines the traditional apothecary bottle—blending old-world charm with modern sensibilities to create an empowering, home-centric packaging experience.”
Each bottle design was conceived with a strong foundation in emerging consumer behavior and aesthetic trends, which are shaping how people engage with products today.
Consumer Trends Driving the Future of Packaging
Amcor’s design strategy for the 2025 Bottles of the Year was rooted in thorough research, drawing on insights from Mintel Global Consumer Trends 2025 and internal analysis. The designs reflect how companies can stay ahead of the curve by aligning their packaging with the following critical consumer-driven trends:
1. Modern Nostalgia: Old Meets New
Consumers are increasingly drawn to packaging that evokes emotional connections through familiar shapes and branding, while still delivering on modern performance and sustainability. This “modern nostalgia” trend combines vintage design elements with improved functionality and recyclability.
Amcor’s Healthcare Bottle of the Year exemplifies this approach. Its shape and aesthetic harken back to classic apothecary-style containers, creating a sense of comfort and trust. Simultaneously, it employs contemporary materials and features that align with current sustainability goals. The Food Bottle of the Year, similarly, presents a functional, intuitive design that leverages nostalgic cues while meeting the performance standards of today’s packaging.
2. Portable Meets Premium: On-the-Go Elegance
In a fast-paced world, consumers expect their favorite products to move with them. Yet, portability should not come at the expense of quality or aesthetics. The “portable meets premium” trend acknowledges this, delivering packaging solutions that are lightweight, travel-friendly, and durable—while maintaining a premium look and feel.
Amcor’s Health and Beauty Bottle of the Year captures this balance with a design that blends reusability and sophistication. Its refillable pods reduce waste, while the elegant exterior reflects a high-end, minimalist aesthetic—meeting consumer expectations for both convenience and luxury.
3. Clear is Credible: Simplicity as a Symbol of Trust
In a world saturated with information and choice, simplicity in packaging speaks volumes. Consumers are gravitating toward designs that are transparent—both literally and figuratively. The “clear is credible” trend focuses on minimalist packaging that reflects authenticity, purity, and a brand’s commitment to quality.
This concept is brought to life in Amcor’s Spirits & Wine Bottle of the Year, which replaces the traditional aluminum RTD (ready-to-drink) can with a lightweight, shatterproof PET bottle that is fully customizable. It’s ideal for cocktails-on-the-go and festival use, and it delivers the kind of visual transparency and product integrity that today’s consumers appreciate.
Similarly, the Beverage Bottle of the Year taps into personalization trends with a design that supports refillable powders and sachets, promoting reusability without compromising convenience.
Collaborative Design Excellence
Behind the scenes, the creation of the Bottles of the Year is a multi-disciplinary effort. The concepts are the result of tight collaboration between marketing teams, Amcor’s in-house design studio ScorCreative™, and product development experts. Together, these teams blend strategic foresight, technical innovation, and creative vision to produce designs that challenge industry norms and push packaging to new frontiers.
The process ensures that each design does more than look good—it also addresses real-world issues such as consumer usability, lifecycle sustainability, and supply chain feasibility. It’s this comprehensive approach that has cemented Amcor’s reputation as an industry leader.
